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[WEBINAR] Advanced Facebook Ads (for Everyone!)


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Think Facebook Ads don't get results? Think again! In this webinar, Facebook Ads expert Chad Hacker and Facebook time-waster Anna Sawyer share details from the successful campaigns of three REAL …

Think Facebook Ads don't get results? Think again! In this webinar, Facebook Ads expert Chad Hacker and Facebook time-waster Anna Sawyer share details from the successful campaigns of three REAL companies that got a measurable and positive ROI from Facebook Ads.

Chad and Anna also cover targeting, ad creative, page strategy and ROI calculation - you'll walk out of this webinar DYING to kick-start or overhaul your Facebook Ads campaign!

Check out Trada Reviews here:

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  • 1. TRADA PRESENTS Advanced Facebook Ads (for everyone) Turn your “Like” into LOVE for Facebook Ads!#AdvancedFacebook
  • 2. #AdvancedFacebook
  • 3. Chad Hacker,Director of Optimizer Enablement @trada Anna Sawyer, Marketing Manager @annafsawyer
  • 4. Facebook Ads don’t work?
  • 5. Remember that Facebook Ads are not like PPC.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 6. For Facebook success, follow these 5 steps. 1 step Consider the value of a like, a click, a conversion and a download.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 7. According to SocialCode, fans are up to 547% more likely to engage with a brand than nonfans.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 8. If you’re a B-to-B company, think of a Like like a lead... but one who is much more engaged and receptive to your content/offers.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 9. Also, according to TBG Digital, Facebook offered advertisers a discount of as much as 45% on cost- per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 10. For an exhaustive explanation of each type of “action” you can drive using Facebook Ads, check out last month’s Facebook webinar at resources.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 11. 2 step Target intuitively.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 12. Get your ads in front of as many of the right people as possible.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 13. Targeting Overview 800 MillionSegment & Hypertarget UsersLeverage Targeting Options: Target by: Country, State, Province Demo and Geo City or Zip Code Targeting Targeting Target by: Gender, Age, Birthday, Workplace & Relationship Status, Language Education Targeting Target by: Workplace, Education, Preferred Language Likes and Interest Target by: Favorite TV Shows, Targeting Movies, Books, Music, Hobbies, Religion, Political Views Small number of targeted users
  • 14. This ad targets obvious choices like Las Vegas hotels.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 15. This ad targets people who like DJs and promotes an event.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 16. Here’s an example of intuitive targeting!Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 17. Each of Hyde Bellagio’s campaigns has a separate start and end time and a separate budget.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 18. 3 step Create attention- grabbing ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 19. Is this a good ad?
  • 20. We love the landing page for this ad.
  • 21. 4 step Constantly create and test ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 22. As impressions rise, CTR will lower. Combat this by replacing ads on a regular basis.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 23. Set aside a small percent of your budget for creative testing.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 24. Have ads prepared and switch them out as soon as you see a drop in CTR.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 25. Set up separate tests for your variables: the image, copy and targeting.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 26. 5 step Have a plan to capitalize on your new fans, customers or leads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 27. Driving traffic to asqueeze page -rather than to yourwall - allows you to collect a ‘Like’ -basically an engaged person you can market to.
  • 28. The following page has a lead form. Because why not?They’re already here and maybe they’re interested!
  • 29. You can see the Trada squeeze page in action - and download our FREE Paid Search Primer - at Hacker: @trada Anna Sawyer: @annafsawyer
  • 30. Burt’s Bees isprepared to offer a coupon in exchange for a ‘Like’.
  • 31. This action willbe posted to the user’s wall.
  • 32. Finally, Burt’s gives the useranother way toshare their love of the brand.
  • 33. What about aFacebook store?
  • 34. Tory Burch drives ad traffic directly to a store in Facebook.
  • 35. Calculate the value of your actions. Target intuitively. The final word on Write great ads. Facebook? Keep writing them. (And testing.) Have a plan.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 36. [BLOG POST]Webinars are a Legitimate Lead- Generation Channel: 10 Strategies toMonetize Your Webinars Sawyer: @annafsawyer
  • 37. Here’s where we take two minutes to show you how Trada can help you run Facebook advertising...... and it doesn’t cost any more than if you were to do it yourself.
  • 38. Trada has a community of Facebook adsexperts and ad creatives (designers) who do the work for you.
  • 39. Multiple experts workon your campaign at the same time. You get:Intuitive hypertargetingConstant optimization Free ad creative
  • 40. There are no fees to use the Trada-for-FacebookMarketplace and have access to our certified experts. You can get started right away!
  • 41. KP Elements: Trada forFacebook Case Study
  • 42. KP Elements: Trada forFacebook Case Study CAMPAIGN STATS: Unique Ads: 390 Click-Through-Rate: 142% increase Cost-Per-Click: $0.31 (45% improvement)
  • 43. KP Elements: Trada forFacebook Case Study “I was spending at least 10 hours a week on Facebook, and it was a nightmare. I ended up paying a ton of money on clicks that weren’t converting. I decided to abandon it because I figured I couldn’t crack the code. Trada’s solution solved the problem almost overnight.” – Bill D’Alessandro, Founder KP Elements
  • 44. @trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email
  • 45. Internet Ads UpdateLove Trada’s content? Anna and Matt release a weekly-ish fast-paced podcast with practical tips forunderstanding and capitalizing on current trends in online advertising. Search for Trada in the iTunes store and subscribe! It’s free!
  • 46. @trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email