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[WEBINAR] Advanced Facebook Ads (for Everyone!)

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Think Facebook Ads don't get results? Think again! In this webinar, Facebook Ads expert Chad Hacker and Facebook time-waster Anna Sawyer share details from the successful campaigns of three REAL ...

Think Facebook Ads don't get results? Think again! In this webinar, Facebook Ads expert Chad Hacker and Facebook time-waster Anna Sawyer share details from the successful campaigns of three REAL companies that got a measurable and positive ROI from Facebook Ads.

Chad and Anna also cover targeting, ad creative, page strategy and ROI calculation - you'll walk out of this webinar DYING to kick-start or overhaul your Facebook Ads campaign!

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

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[WEBINAR] Advanced Facebook Ads (for Everyone!) [WEBINAR] Advanced Facebook Ads (for Everyone!) Presentation Transcript

  • TRADA PRESENTS Advanced Facebook Ads (for everyone) Turn your “Like” into LOVE for Facebook Ads!#AdvancedFacebook
  • #AdvancedFacebook trada.com
  • Chad Hacker,Director of Optimizer Enablement @trada Anna Sawyer, Marketing Manager @annafsawyer trada.com
  • Facebook Ads don’t work?
  • Remember that Facebook Ads are not like PPC.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • For Facebook success, follow these 5 steps. 1 step Consider the value of a like, a click, a conversion and a download.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • According to SocialCode, fans are up to 547% more likely to engage with a brand than nonfans.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • If you’re a B-to-B company, think of a Like like a lead... but one who is much more engaged and receptive to your content/offers.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Also, according to TBG Digital, Facebook offered advertisers a discount of as much as 45% on cost- per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • For an exhaustive explanation of each type of “action” you can drive using Facebook Ads, check out last month’s Facebook webinar at trada.com/ resources.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 2 step Target intuitively.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Get your ads in front of as many of the right people as possible.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Targeting Overview 800 MillionSegment & Hypertarget UsersLeverage Targeting Options: Target by: Country, State, Province Demo and Geo City or Zip Code Targeting Targeting Target by: Gender, Age, Birthday, Workplace & Relationship Status, Language Education Targeting Target by: Workplace, Education, Preferred Language Likes and Interest Target by: Favorite TV Shows, Targeting Movies, Books, Music, Hobbies, Religion, Political Views Small number of targeted users
  • This ad targets obvious choices like Las Vegas hotels.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • This ad targets people who like DJs and promotes an event.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Here’s an example of intuitive targeting!Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Each of Hyde Bellagio’s campaigns has a separate start and end time and a separate budget.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 3 step Create attention- grabbing ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Is this a good ad?
  • We love the landing page for this ad.
  • 4 step Constantly create and test ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • As impressions rise, CTR will lower. Combat this by replacing ads on a regular basis.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Set aside a small percent of your budget for creative testing.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Have ads prepared and switch them out as soon as you see a drop in CTR.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Set up separate tests for your variables: the image, copy and targeting.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • 5 step Have a plan to capitalize on your new fans, customers or leads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Driving traffic to asqueeze page -rather than to yourwall - allows you to collect a ‘Like’ -basically an engaged person you can market to.
  • The following page has a lead form. Because why not?They’re already here and maybe they’re interested!
  • You can see the Trada squeeze page in action - and download our FREE Paid Search Primer - at facebook.com/tradamarketplace.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • Burt’s Bees isprepared to offer a coupon in exchange for a ‘Like’.
  • This action willbe posted to the user’s wall.
  • Finally, Burt’s gives the useranother way toshare their love of the brand.
  • What about aFacebook store?
  • Tory Burch drives ad traffic directly to a store in Facebook.
  • Calculate the value of your actions. Target intuitively. The final word on Write great ads. Facebook? Keep writing them. (And testing.) Have a plan.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  • [BLOG POST]Webinars are a Legitimate Lead- Generation Channel: 10 Strategies toMonetize Your Webinarshttp://www.trada.com/blogAnna Sawyer: @annafsawyer trada.com
  • Here’s where we take two minutes to show you how Trada can help you run Facebook advertising...... and it doesn’t cost any more than if you were to do it yourself. trada.com
  • Trada has a community of Facebook adsexperts and ad creatives (designers) who do the work for you.
  • Multiple experts workon your campaign at the same time. You get:Intuitive hypertargetingConstant optimization Free ad creative
  • There are no fees to use the Trada-for-FacebookMarketplace and have access to our certified experts. You can get started right away! trada.com
  • KP Elements: Trada forFacebook Case Study
  • KP Elements: Trada forFacebook Case Study CAMPAIGN STATS: Unique Ads: 390 Click-Through-Rate: 142% increase Cost-Per-Click: $0.31 (45% improvement)
  • KP Elements: Trada forFacebook Case Study “I was spending at least 10 hours a week on Facebook, and it was a nightmare. I ended up paying a ton of money on clicks that weren’t converting. I decided to abandon it because I figured I couldn’t crack the code. Trada’s solution solved the problem almost overnight.” – Bill D’Alessandro, Founder KP Elements
  • @trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email sfox@trada.com trada.com
  • Internet Ads UpdateLove Trada’s content? Anna and Matt release a weekly-ish fast-paced podcast with practical tips forunderstanding and capitalizing on current trends in online advertising. Search for Trada in the iTunes store and subscribe! It’s free!
  • @trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email sfox@trada.com trada.com