#AdvancedFacebook                    trada.com
Chad Hacker,Director of Optimizer Enablement            @trada         Anna Sawyer,       Marketing Manager       @annafsa...
Facebook Ads don’t work?
Remember that                      Facebook Ads are                        not like PPC.Chad Hacker: @trada        Anna Sa...
For Facebook success,   follow these 5 steps.             1                step                           Consider the val...
According to                      SocialCode, fans are                      up to 547% more                       likely t...
If you’re a B-to-B                      company, think of a                       Like like a lead...                     ...
Also, according to TBG                       Digital, Facebook offered                      advertisers a discount of as  ...
For an exhaustive                      explanation of each type                      of “action” you can drive            ...
2                step                       Target intuitively.Chad Hacker: @trada          Anna Sawyer: @annafsawyer
Get your ads                            in front of as                             many of the                            ...
Targeting Overview     800 MillionSegment & Hypertarget         UsersLeverage Targeting Options:                          ...
This ad targets                      obvious choices like                       Las Vegas hotels.Chad Hacker: @trada      ...
This ad targets people                        who like DJs and                       promotes an event.Chad Hacker: @trada...
Here’s an example of                       intuitive targeting!Chad Hacker: @trada                           Anna Sawyer: ...
Each of Hyde Bellagio’s                         campaigns has a                      separate start and end               ...
3                step                       Create attention-                         grabbing ads.Chad Hacker: @trada    ...
Is this a good ad?
We love the landing page for this ad.
4                step                       Constantly create and                             test ads.Chad Hacker: @trada...
As impressions rise,                        CTR will lower.                       Combat this by                      repl...
Set aside a small                       percent of your                      budget for creative                          ...
Have ads prepared                       and switch them                        out as soon as                      you see...
Set up separate tests                      for your variables: the                         image, copy and                ...
5                step                           Have a plan to                       capitalize on your new               ...
Driving traffic to asqueeze page -rather than to yourwall - allows you to  collect a ‘Like’ -basically an engaged  person y...
The following page  has a lead form. Because why not?They’re already here and maybe they’re    interested!
You can see the Trada squeeze page in             action - and download our FREE Paid                       Search Primer ...
Burt’s Bees isprepared to offer  a coupon in exchange for a     ‘Like’.
This action willbe posted to the   user’s wall.
Finally, Burt’s gives the useranother way toshare their love of the brand.
What about aFacebook store?
Tory Burch drives ad traffic   directly to a store in        Facebook.
Calculate the value of                           your actions.                         Target intuitively.    The final wor...
[BLOG POST]Webinars are a  Legitimate    Lead-  Generation  Channel: 10 Strategies toMonetize Your   Webinarshttp://www.tr...
Here’s where we take two  minutes to show you how   Trada can help you run   Facebook advertising...... and it doesn’t cos...
Trada has a community of Facebook adsexperts and ad creatives (designers) who do             the work for you.
Multiple experts workon your campaign at   the same time.       You get:Intuitive hypertargetingConstant optimization   Fr...
There are no fees to use   the Trada-for-FacebookMarketplace and have access  to our certified experts. You can get started...
KP Elements: Trada forFacebook Case Study
KP Elements: Trada forFacebook Case Study                         CAMPAIGN                         STATS:                 ...
KP Elements: Trada forFacebook Case Study                         “I was spending at least 10 hours                       ...
@trada      Time for questions!        @annafsawyerFor more information or to schedule a Trada demo, email                ...
Internet              Ads UpdateLove Trada’s content? Anna and Matt release a weekly-ish     fast-paced podcast with pract...
@trada      Time for questions!        @annafsawyerFor more information or to schedule a Trada demo, email                ...
[WEBINAR] Advanced Facebook Ads (for Everyone!)
[WEBINAR] Advanced Facebook Ads (for Everyone!)
[WEBINAR] Advanced Facebook Ads (for Everyone!)
[WEBINAR] Advanced Facebook Ads (for Everyone!)
[WEBINAR] Advanced Facebook Ads (for Everyone!)
[WEBINAR] Advanced Facebook Ads (for Everyone!)
[WEBINAR] Advanced Facebook Ads (for Everyone!)
Upcoming SlideShare
Loading in...5
×

[WEBINAR] Advanced Facebook Ads (for Everyone!)

5,789

Published on

Think Facebook Ads don't get results? Think again! In this webinar, Facebook Ads expert Chad Hacker and Facebook time-waster Anna Sawyer share details from the successful campaigns of three REAL companies that got a measurable and positive ROI from Facebook Ads.

Chad and Anna also cover targeting, ad creative, page strategy and ROI calculation - you'll walk out of this webinar DYING to kick-start or overhaul your Facebook Ads campaign!

Check out Trada Reviews here: http://www.trada.com/trada-reviews/

Published in: Education, Technology, Design
3 Comments
23 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,789
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
162
Comments
3
Likes
23
Embeds 0
No embeds

No notes for slide

[WEBINAR] Advanced Facebook Ads (for Everyone!)

  1. 1. TRADA PRESENTS Advanced Facebook Ads (for everyone) Turn your “Like” into LOVE for Facebook Ads!#AdvancedFacebook
  2. 2. #AdvancedFacebook trada.com
  3. 3. Chad Hacker,Director of Optimizer Enablement @trada Anna Sawyer, Marketing Manager @annafsawyer trada.com
  4. 4. Facebook Ads don’t work?
  5. 5. Remember that Facebook Ads are not like PPC.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  6. 6. For Facebook success, follow these 5 steps. 1 step Consider the value of a like, a click, a conversion and a download.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  7. 7. According to SocialCode, fans are up to 547% more likely to engage with a brand than nonfans.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  8. 8. If you’re a B-to-B company, think of a Like like a lead... but one who is much more engaged and receptive to your content/offers.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  9. 9. Also, according to TBG Digital, Facebook offered advertisers a discount of as much as 45% on cost- per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  10. 10. For an exhaustive explanation of each type of “action” you can drive using Facebook Ads, check out last month’s Facebook webinar at trada.com/ resources.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  11. 11. 2 step Target intuitively.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  12. 12. Get your ads in front of as many of the right people as possible.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  13. 13. Targeting Overview 800 MillionSegment & Hypertarget UsersLeverage Targeting Options: Target by: Country, State, Province Demo and Geo City or Zip Code Targeting Targeting Target by: Gender, Age, Birthday, Workplace & Relationship Status, Language Education Targeting Target by: Workplace, Education, Preferred Language Likes and Interest Target by: Favorite TV Shows, Targeting Movies, Books, Music, Hobbies, Religion, Political Views Small number of targeted users
  14. 14. This ad targets obvious choices like Las Vegas hotels.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  15. 15. This ad targets people who like DJs and promotes an event.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  16. 16. Here’s an example of intuitive targeting!Chad Hacker: @trada Anna Sawyer: @annafsawyer
  17. 17. Each of Hyde Bellagio’s campaigns has a separate start and end time and a separate budget.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  18. 18. 3 step Create attention- grabbing ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  19. 19. Is this a good ad?
  20. 20. We love the landing page for this ad.
  21. 21. 4 step Constantly create and test ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  22. 22. As impressions rise, CTR will lower. Combat this by replacing ads on a regular basis.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  23. 23. Set aside a small percent of your budget for creative testing.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  24. 24. Have ads prepared and switch them out as soon as you see a drop in CTR.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  25. 25. Set up separate tests for your variables: the image, copy and targeting.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  26. 26. 5 step Have a plan to capitalize on your new fans, customers or leads.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  27. 27. Driving traffic to asqueeze page -rather than to yourwall - allows you to collect a ‘Like’ -basically an engaged person you can market to.
  28. 28. The following page has a lead form. Because why not?They’re already here and maybe they’re interested!
  29. 29. You can see the Trada squeeze page in action - and download our FREE Paid Search Primer - at facebook.com/tradamarketplace.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  30. 30. Burt’s Bees isprepared to offer a coupon in exchange for a ‘Like’.
  31. 31. This action willbe posted to the user’s wall.
  32. 32. Finally, Burt’s gives the useranother way toshare their love of the brand.
  33. 33. What about aFacebook store?
  34. 34. Tory Burch drives ad traffic directly to a store in Facebook.
  35. 35. Calculate the value of your actions. Target intuitively. The final word on Write great ads. Facebook? Keep writing them. (And testing.) Have a plan.Chad Hacker: @trada Anna Sawyer: @annafsawyer
  36. 36. [BLOG POST]Webinars are a Legitimate Lead- Generation Channel: 10 Strategies toMonetize Your Webinarshttp://www.trada.com/blogAnna Sawyer: @annafsawyer trada.com
  37. 37. Here’s where we take two minutes to show you how Trada can help you run Facebook advertising...... and it doesn’t cost any more than if you were to do it yourself. trada.com
  38. 38. Trada has a community of Facebook adsexperts and ad creatives (designers) who do the work for you.
  39. 39. Multiple experts workon your campaign at the same time. You get:Intuitive hypertargetingConstant optimization Free ad creative
  40. 40. There are no fees to use the Trada-for-FacebookMarketplace and have access to our certified experts. You can get started right away! trada.com
  41. 41. KP Elements: Trada forFacebook Case Study
  42. 42. KP Elements: Trada forFacebook Case Study CAMPAIGN STATS: Unique Ads: 390 Click-Through-Rate: 142% increase Cost-Per-Click: $0.31 (45% improvement)
  43. 43. KP Elements: Trada forFacebook Case Study “I was spending at least 10 hours a week on Facebook, and it was a nightmare. I ended up paying a ton of money on clicks that weren’t converting. I decided to abandon it because I figured I couldn’t crack the code. Trada’s solution solved the problem almost overnight.” – Bill D’Alessandro, Founder KP Elements
  44. 44. @trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email sfox@trada.com trada.com
  45. 45. Internet Ads UpdateLove Trada’s content? Anna and Matt release a weekly-ish fast-paced podcast with practical tips forunderstanding and capitalizing on current trends in online advertising. Search for Trada in the iTunes store and subscribe! It’s free!
  46. 46. @trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email sfox@trada.com trada.com

×