[WEBINAR] Advanced Facebook Ads (for Everyone!)

TRADA PRESENTS Advanced Facebook Ads (for everyone) Turn your “Like” into LOVE for Facebook Ads!#AdvancedFacebook

#AdvancedFacebook trada.com

Chad Hacker,Director of Optimizer Enablement @trada Anna Sawyer, Marketing Manager @annafsawyer trada.com

Facebook Ads don’t work?

Remember that Facebook Ads are not like PPC.Chad Hacker: @trada Anna Sawyer: @annafsawyer

For Facebook success, follow these 5 steps. 1 step Consider the value of a like, a click, a conversion and a download.Chad Hacker: @trada Anna Sawyer: @annafsawyer

According to SocialCode, fans are up to 547% more likely to engage with a brand than nonfans.Chad Hacker: @trada Anna Sawyer: @annafsawyer

If you’re a B-to-B company, think of a Like like a lead... but one who is much more engaged and receptive to your content/offers.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Also, according to TBG Digital, Facebook offered advertisers a discount of as much as 45% on cost- per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011.Chad Hacker: @trada Anna Sawyer: @annafsawyer

For an exhaustive explanation of each type of “action” you can drive using Facebook Ads, check out last month’s Facebook webinar at trada.com/ resources.Chad Hacker: @trada Anna Sawyer: @annafsawyer

2 step Target intuitively.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Get your ads in front of as many of the right people as possible.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Targeting Overview 800 MillionSegment & Hypertarget UsersLeverage Targeting Options: Target by: Country, State, Province Demo and Geo City or Zip Code Targeting Targeting Target by: Gender, Age, Birthday, Workplace & Relationship Status, Language Education Targeting Target by: Workplace, Education, Preferred Language Likes and Interest Target by: Favorite TV Shows, Targeting Movies, Books, Music, Hobbies, Religion, Political Views Small number of targeted users

This ad targets obvious choices like Las Vegas hotels.Chad Hacker: @trada Anna Sawyer: @annafsawyer

This ad targets people who like DJs and promotes an event.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Here’s an example of intuitive targeting!Chad Hacker: @trada Anna Sawyer: @annafsawyer

Each of Hyde Bellagio’s campaigns has a separate start and end time and a separate budget.Chad Hacker: @trada Anna Sawyer: @annafsawyer

3 step Create attention- grabbing ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Is this a good ad?

We love the landing page for this ad.

4 step Constantly create and test ads.Chad Hacker: @trada Anna Sawyer: @annafsawyer

As impressions rise, CTR will lower. Combat this by replacing ads on a regular basis.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Set aside a small percent of your budget for creative testing.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Have ads prepared and switch them out as soon as you see a drop in CTR.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Set up separate tests for your variables: the image, copy and targeting.Chad Hacker: @trada Anna Sawyer: @annafsawyer

5 step Have a plan to capitalize on your new fans, customers or leads.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Driving trafﬁc to asqueeze page -rather than to yourwall - allows you to collect a ‘Like’ -basically an engaged person you can market to.

The following page has a lead form. Because why not?They’re already here and maybe they’re interested!

You can see the Trada squeeze page in action - and download our FREE Paid Search Primer - at facebook.com/tradamarketplace.Chad Hacker: @trada Anna Sawyer: @annafsawyer

Burt’s Bees isprepared to offer a coupon in exchange for a ‘Like’.

This action willbe posted to the user’s wall.

Finally, Burt’s gives the useranother way toshare their love of the brand.

What about aFacebook store?

Tory Burch drives ad trafﬁc directly to a store in Facebook.

Calculate the value of your actions. Target intuitively. The ﬁnal word on Write great ads. Facebook? Keep writing them. (And testing.) Have a plan.Chad Hacker: @trada Anna Sawyer: @annafsawyer

[BLOG POST]Webinars are a Legitimate Lead- Generation Channel: 10 Strategies toMonetize Your Webinarshttp://www.trada.com/blogAnna Sawyer: @annafsawyer trada.com

Here’s where we take two minutes to show you how Trada can help you run Facebook advertising...... and it doesn’t cost any more than if you were to do it yourself. trada.com

Trada has a community of Facebook adsexperts and ad creatives (designers) who do the work for you.

Multiple experts workon your campaign at the same time. You get:Intuitive hypertargetingConstant optimization Free ad creative

There are no fees to use the Trada-for-FacebookMarketplace and have access to our certiﬁed experts. You can get started right away! trada.com

KP Elements: Trada forFacebook Case Study

KP Elements: Trada forFacebook Case Study CAMPAIGN STATS: Unique Ads: 390 Click-Through-Rate: 142% increase Cost-Per-Click: $0.31 (45% improvement)

KP Elements: Trada forFacebook Case Study “I was spending at least 10 hours a week on Facebook, and it was a nightmare. I ended up paying a ton of money on clicks that weren’t converting. I decided to abandon it because I ﬁgured I couldn’t crack the code. Trada’s solution solved the problem almost overnight.” – Bill D’Alessandro, Founder KP Elements

@trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email sfox@trada.com trada.com

Internet Ads UpdateLove Trada’s content? Anna and Matt release a weekly-ish fast-paced podcast with practical tips forunderstanding and capitalizing on current trends in online advertising. Search for Trada in the iTunes store and subscribe! It’s free!

@trada Time for questions! @annafsawyerFor more information or to schedule a Trada demo, email sfox@trada.com trada.com

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[WEBINAR] Advanced Facebook Ads (for Everyone!)

by Trada on Jan 19, 2012

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[WEBINAR] Advanced Facebook Ads (for Everyone!) — Presentation Transcript