Trending video marketing 11_april2014
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Trending video marketing 11_april2014

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Trending video marketing 11_april2014 Trending video marketing 11_april2014 Presentation Transcript

  • VIDEO MARKETING: HOW TO USE VIDEO TO REACH CUSTOMERS
  • http://www.youtube.com/watch?v=pfxB5ut-KTs Evian Dancing Babies commercial
  • WHY ONLINE VIDEO?
  • Online video users are expected to reach 1.5 billion in 2016. Source: Cisco
  • More than 1 billion unique users per month, 6 billion hours watching videos Source: YouTube
  • Videos on landing pages increased conversions by 86% Source: WebDAM
  • More than 9 million views since Nov 2013
  • http://www.youtube.com/watch?v=w9Sx34swEG0 Coin commercial
  • ENTERTAINING & INSTRUCTIONAL More than 3,000 subscribers, more than 3 million views
  • http://www.youtube.com/watch?v=Jd58zJCT1_0 Singtel ‘How to restart your iPhone’
  • VIDEO MARKETING FOR B2B More than 700 videos; more than 34,000 subscribers
  • http://www.youtube.com/watch?v=VAb5tOuncKc Salesforce’s Anthony Robbins testimonial video
  • INSPIRATIONAL & EDUCATIONAL More than 1 billion views worldwide
  • PURE ENTERTAINMENT More than 124K views since March 2014 for one video
  • Wah! Banana video http://www.youtube.com/watch?v=kKjyztPvCr4
  • Facebook’s 10th Anniversary video
  • H W?
  • - Introduce your company, your product - What’s the story you want to tell - Target audience - Message and tone (serious, cool, quirky etc) - Longevity DEFINE OBJECTIVES
  • CHOOSE STRUCTURE - Brand documentary video (‘About us’ video) - How-to video: Train your customers on specific uses of your product - Expert video: Showcase your company’s expertise and drive traffic to your site - Promotional video: Short videos for events or press releases - Product demo video: showcasing your product’s unique features - Commercials
  • Keep your branding consistent
  • - Plan in advance on format to avoid edits and additional costs: HD? High resolution needed for ‘traditional’ mediums like TV, cinema, trade shows. - Online: what platforms Youtube, Youtube analytics, how to upload and optimize Youtube Videos for SEO - Provide detailed description to each of your videos and keywords that are relevant WHERE WILL IT BE FEATURED?
  • Video Engagement on Mobile is almost 3 times higher than on desktop Source: Unruly
  • - How do you hire - Prepare a brief based on your objectives - Budget - Talents (loading fees) - Music (fees) - Duration CREATIVE
  • - URL - Ask viewers to subscribe or comment - Contest or giveaway CALL TO ACTION
  • -Begin by promoting your videos to people you know. -Focus on SEO strategies -Consider paying keyword advertising on Google or Facebook. -Leverage on partners’ database/Facebook/ Twitter pages -Use public relations techniques to generate free media coverage for your videos PROMOTION
  • OTHER PLATFORMS
  • INSTAGRAM (up to 15 seconds) VINE (up to 6 seconds)
  • http://www.youtube.com/watch?v=2YBtspm8j8M Generic Brand Video Parody
  • tracy@somekindofwonderful.sg skowonderful