VIDEO MARKETING:
HOW TO USE VIDEO TO REACH CUSTOMERS
http://www.youtube.com/watch?v=pfxB5ut-KTs
Evian Dancing Babies commercial
WHY ONLINE VIDEO?
Online video users
are expected to reach
1.5 billion in 2016.
Source: Cisco
More than 1 billion
unique users per month,
6 billion hours watching
videos
Source: YouTube
Videos on landing pages
increased conversions by 86%
Source: WebDAM
More than 9 million views since Nov 2013
http://www.youtube.com/watch?v=w9Sx34swEG0
Coin commercial
ENTERTAINING & INSTRUCTIONAL
More than 3,000 subscribers, more than 3 million views
http://www.youtube.com/watch?v=Jd58zJCT1_0
Singtel ‘How to restart your iPhone’
VIDEO MARKETING FOR B2B
More than 700 videos; more than 34,000 subscribers
http://www.youtube.com/watch?v=VAb5tOuncKc
Salesforce’s Anthony Robbins testimonial video
INSPIRATIONAL & EDUCATIONAL
More than 1 billion views worldwide
PURE ENTERTAINMENT
More than 124K views since March 2014 for one video
Wah! Banana video
http://www.youtube.com/watch?v=kKjyztPvCr4
Facebook’s
10th Anniversary video
H W?
- Introduce your company, your product
- What’s the story you want to tell
- Target audience
- Message and tone (serious, ...
CHOOSE STRUCTURE
- Brand documentary video (‘About us’ video)
- How-to video: Train your customers on specific
uses of your...
Keep your branding consistent
- Plan in advance on format to avoid edits and
additional costs: HD?
High resolution needed for ‘traditional’ mediums like...
Video Engagement on Mobile
is almost 3 times higher than
on desktop
Source: Unruly
- How do you hire
- Prepare a brief based on your objectives
- Budget
- Talents (loading fees)
- Music (fees)
- Duration
C...
- URL
- Ask viewers to subscribe or comment
- Contest or giveaway
CALL TO ACTION
-Begin by promoting your videos to people you
know.
-Focus on SEO strategies
-Consider paying keyword advertising on Googl...
OTHER PLATFORMS
INSTAGRAM (up to 15 seconds)
VINE (up to 6 seconds)
http://www.youtube.com/watch?v=2YBtspm8j8M
Generic Brand Video Parody
tracy@somekindofwonderful.sg
skowonderful
Trending video marketing 11_april2014
Trending video marketing 11_april2014
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Trending video marketing 11_april2014

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Transcript of "Trending video marketing 11_april2014"

  1. 1. VIDEO MARKETING: HOW TO USE VIDEO TO REACH CUSTOMERS
  2. 2. http://www.youtube.com/watch?v=pfxB5ut-KTs Evian Dancing Babies commercial
  3. 3. WHY ONLINE VIDEO?
  4. 4. Online video users are expected to reach 1.5 billion in 2016. Source: Cisco
  5. 5. More than 1 billion unique users per month, 6 billion hours watching videos Source: YouTube
  6. 6. Videos on landing pages increased conversions by 86% Source: WebDAM
  7. 7. More than 9 million views since Nov 2013
  8. 8. http://www.youtube.com/watch?v=w9Sx34swEG0 Coin commercial
  9. 9. ENTERTAINING & INSTRUCTIONAL More than 3,000 subscribers, more than 3 million views
  10. 10. http://www.youtube.com/watch?v=Jd58zJCT1_0 Singtel ‘How to restart your iPhone’
  11. 11. VIDEO MARKETING FOR B2B More than 700 videos; more than 34,000 subscribers
  12. 12. http://www.youtube.com/watch?v=VAb5tOuncKc Salesforce’s Anthony Robbins testimonial video
  13. 13. INSPIRATIONAL & EDUCATIONAL More than 1 billion views worldwide
  14. 14. PURE ENTERTAINMENT More than 124K views since March 2014 for one video
  15. 15. Wah! Banana video http://www.youtube.com/watch?v=kKjyztPvCr4
  16. 16. Facebook’s 10th Anniversary video
  17. 17. H W?
  18. 18. - Introduce your company, your product - What’s the story you want to tell - Target audience - Message and tone (serious, cool, quirky etc) - Longevity DEFINE OBJECTIVES
  19. 19. CHOOSE STRUCTURE - Brand documentary video (‘About us’ video) - How-to video: Train your customers on specific uses of your product - Expert video: Showcase your company’s expertise and drive traffic to your site - Promotional video: Short videos for events or press releases - Product demo video: showcasing your product’s unique features - Commercials
  20. 20. Keep your branding consistent
  21. 21. - Plan in advance on format to avoid edits and additional costs: HD? High resolution needed for ‘traditional’ mediums like TV, cinema, trade shows. - Online: what platforms Youtube, Youtube analytics, how to upload and optimize Youtube Videos for SEO - Provide detailed description to each of your videos and keywords that are relevant WHERE WILL IT BE FEATURED?
  22. 22. Video Engagement on Mobile is almost 3 times higher than on desktop Source: Unruly
  23. 23. - How do you hire - Prepare a brief based on your objectives - Budget - Talents (loading fees) - Music (fees) - Duration CREATIVE
  24. 24. - URL - Ask viewers to subscribe or comment - Contest or giveaway CALL TO ACTION
  25. 25. -Begin by promoting your videos to people you know. -Focus on SEO strategies -Consider paying keyword advertising on Google or Facebook. -Leverage on partners’ database/Facebook/ Twitter pages -Use public relations techniques to generate free media coverage for your videos PROMOTION
  26. 26. OTHER PLATFORMS
  27. 27. INSTAGRAM (up to 15 seconds) VINE (up to 6 seconds)
  28. 28. http://www.youtube.com/watch?v=2YBtspm8j8M Generic Brand Video Parody
  29. 29. tracy@somekindofwonderful.sg skowonderful
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