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Sooooo you want 2 blog?

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Version 1 of my new class on blogging

Version 1 of my new class on blogging

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Sooooo you want 2 blog? Sooooo you want 2 blog? Presentation Transcript

  • Soooo You Want 2... Mike Pihlman Nov 20, 2010 AltamontCowork, TeleBitConsulting, TracyReaderDad, ForCarol.com
  • http://www.searchenginepeople.com/blog/wp-content/uploads/2008/01/toblogornottoblog.JPG
  • What is a Blog? A very robust form of communication We b log Express yourself, teach, sell, more.. Words, video, sound, graphics, hyperlinks..
  • My Blogging History
    • Started on Yahoo360 in 2005
    • Moved to Blogger.com
    • Moved to Wordpress.com
    • Got my own domains, hosted by Yahoo.
    • Moved back to Wordpress.com
    • 4 Blogs: TelBitConsulting, TracyReaderDad, AltamontCowork, ForCarol
  • Sooooo You Want 2 Blog ?
    • Why? ...do you want to Blog?
    • What? ...will you blog about?
    • Do? ...you like to write?
    • Can? ...you devote time to the Blog?
    • Are? ...you motivated to stick with it?
  • Blogging is the Future
    • Newspapers are declining
      • Although the iPad may help
    • Journalists will be online
    • Book Reviews will be by bloggers
    • Much information you get will be via blogs
      • But.....be careful of accuracy
  • What you get...
    • If you are consistent and long term
      • Ability to express yourself to hundreds or thousands of people
      • Recognition
        • TracyReaderDad, TeleBitConsulting are recognized in their niche markets
  • Don't expect...
    • Hundreds, thousands, or millions of readers instantly
      • It could take years of hard effort
    • To make tons of money
      • Some do, most don't
  • Facebook, Twitter, Blog
    • A blog is long term
      • Blog content can be viewed years after creation
    • Facebook
      • I only look at one page, the rest will never be seen
    • Twitter
      • Gone in a minute unless I see a “mention”
  • Mike's Unofficial Rules of Blogging
  • Rule #1: Be Succinct
    • Summarize in a few words
      • “Miranda rocks!”, “Awesome Thriller”
    • 500 words or less are best
      • It is a fast pace world
  • Rule #2: Write Easy
    • Try to keep it so everyone can read and understand.
  • Rule #3: Use Video
  • Rule #4: Use Other Visual Aids
    • Photos, Diagrams, Graphs
  • Rule #5: Link to Other Sites
    • Link to other interesting sites
      • Allows your readers to expand their knowledge of a particular subject.
      • Helps your viewership if they link back
  • Rule #6: Monitor Traffic
  •  
  • Rule #7: No Plagiarism
    • NEVER NEVER copy content and claim it as your own. NEVER!!!
    • Very easy to check for plagiarism
      • Copy a paragraph and Google it
    • You can site source then copy parts or all
      • I asked Barry Eisler, he said sure, but, I also gave the original location and the fact that I asked.
  • Where to Start
  • Free or Not Free ? That is the question!
  • Free Blogs
    • Wordpress.com
      • Lots of free “themes”
      • Home grown statistics
      • Cannot monetize
      • Some limitations wrt embedding
      • Secure and stable
      • If you leave, your readers can follow (!!)
  • Free Blogs
    • Blogger.com
      • Limited number of themes
      • Can “monetize” by placing Google Ads on the site.
      • Use Google Analytics for statistics
      • Secure and stable
  • Not Free Blogs
    • SquareSpace.com
    • TypePad.com
    • More...
  • Blogging Hosts
    • Wordpress.com recommends
      • BlueHost, $6.95 / mo.
      • DreamHost, $8.95 / mo.
  • More Hosts
    • GoDaddy.com
      • Wordpress Hosting, $3.99 to $7.00 per month for 1 year commit
    • Yahoo.com
      • I paid $13.95 per month per blog
  • My Suggestion Wordpress.com or Blogger.com You can always change
  • Lets look at Wordpress and Blogger
  • Wordpress.com Theme Widgets Post Header
  • Page Page Links
  •  
  • Blogger.com
  •  
  • Let's Get Started Pick a Name (or several) Pick a Location (WP or Blogger) Sign Up!
  • Your First Blog!!!! Write it (or several) Publish it Share it
  • Congratulations, Blogger!