Sooooo you want 2 blog?

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Version 1 of my new class on blogging

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Sooooo you want 2 blog?

  1. 1. Soooo You Want 2... Mike Pihlman Nov 20, 2010 AltamontCowork, TeleBitConsulting, TracyReaderDad, ForCarol.com
  2. 2. http://www.searchenginepeople.com/blog/wp-content/uploads/2008/01/toblogornottoblog.JPG
  3. 3. What is a Blog? A very robust form of communication Web log Express yourself, teach, sell, more.. Words, video, sound, graphics, hyperlinks..
  4. 4. My Blogging History ● Started on Yahoo360 in 2005 ● Moved to Blogger.com ● Moved to Wordpress.com ● Got my own domains, hosted by Yahoo. ● Moved back to Wordpress.com ● 4 Blogs: TelBitConsulting, TracyReaderDad, AltamontCowork, ForCarol
  5. 5. Sooooo You Want 2 Blog? ● Why? ...do you want to Blog? ● What? ...will you blog about? ● Do? ...you like to write? ● Can? ...you devote time to the Blog? ● Are? ...you motivated to stick with it?
  6. 6. Blogging is the Future ● Newspapers are declining – Although the iPad may help ● Journalists will be online ● Book Reviews will be by bloggers ● Much information you get will be via blogs – But.....be careful of accuracy
  7. 7. What you get... ● If you are consistent and long term – Ability to express yourself to hundreds or thousands of people – Recognition ● TracyReaderDad, TeleBitConsulting are recognized in their niche markets
  8. 8. Don't expect... ● Hundreds, thousands, or millions of readers instantly – It could take years of hard effort ● To make tons of money – Some do, most don't
  9. 9. Facebook, Twitter, Blog ● A blog is long term – Blog content can be viewed years after creation ● Facebook – I only look at one page, the rest will never be seen ● Twitter – Gone in a minute unless I see a “mention”
  10. 10. Mike's Unofficial Rules of Blogging
  11. 11. Rule #1: Be Succinct ● Summarize in a few words – “Miranda rocks!”, “Awesome Thriller” ● 500 words or less are best – It is a fast pace world
  12. 12. Rule #2: Write Easy ● Try to keep it so everyone can read and understand.
  13. 13. Rule #3: Use Video
  14. 14. Rule #4: Use Other Visual Aids ● Photos, Diagrams, Graphs
  15. 15. Rule #5: Link to Other Sites ● Link to other interesting sites – Allows your readers to expand their knowledge of a particular subject. – Helps your viewership if they link back
  16. 16. Rule #6: Monitor Traffic
  17. 17. Rule #7: No Plagiarism ● NEVER NEVER copy content and claim it as your own. NEVER!!! ● Very easy to check for plagiarism – Copy a paragraph and Google it ● You can site source then copy parts or all – I asked Barry Eisler, he said sure, but, I also gave the original location and the fact that I asked.
  18. 18. Where to Start
  19. 19. Free or Not Free ? That is the question!
  20. 20. Free Blogs ● Wordpress.com – Lots of free “themes” – Home grown statistics – Cannot monetize – Some limitations wrt embedding – Secure and stable – If you leave, your readers can follow (!!)
  21. 21. Free Blogs ● Blogger.com – Limited number of themes – Can “monetize” by placing Google Ads on the site. – Use Google Analytics for statistics – Secure and stable
  22. 22. Not Free Blogs ● SquareSpace.com ● TypePad.com ● More...
  23. 23. Blogging Hosts ● Wordpress.com recommends – BlueHost, $6.95 / mo. – DreamHost, $8.95 / mo.
  24. 24. More Hosts ● GoDaddy.com – Wordpress Hosting, $3.99 to $7.00 per month for 1 year commit ● Yahoo.com – I paid $13.95 per month per blog
  25. 25. My Suggestion Wordpress.com or Blogger.com You can always change
  26. 26. Lets look at Wordpress and Blogger
  27. 27. Wordpress.com Theme Widgets Post Header
  28. 28. Page Page Links
  29. 29. Blogger.com
  30. 30. Let's Get Started Pick a Name (or several) Pick a Location (WP or Blogger) Sign Up!
  31. 31. Your First Blog!!!! Write it (or several) Publish it Share it
  32. 32. Congratulations, Blogger!

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