live green, do good
Your Daily Thread was an award-winning free daily email and website that
delivered the inside scoop on living green and do...
Current Products
Future Products
• Honest and genuine
• Fun and uplifting
• Sweet yet sassy
• Inspirational and aspirational
Brand Voice and Personality
Highly Loyal and Engaged
• 77% Checked out a featured restaurant or store
• 74% Changed a habit or practice
• 72% Switched...
Subscriptions and Traffic Numbers
Total organic email subscriptions
• 5K subscriptions
Total organic US website traffic
• ...
Accolades
Voted “The Best Sustainable Website of the Year” in 2010
Users connected with us across
multiple touch points
•3K Facebook fans
•3K Twitter followers
•Early media brand on Pintere...
Pinterest Product Guides
YouTube Partners Collaboration
• Produced original content for Next New Network’s ThreadBanger channel
• “Eco-Curious” vid...
Green Neighborhood Guides
Produced original content listing green and sustainably minded businesses and
organizations acro...
Content Syndication Partners
The Huffington Post Bliss Tree
In the Press
A snap shot of press mentions from major media publications.
Event Sponsorships
Your Daily Thread curated eco-friendly lounges for Unique LA, the premiere
independent design show in L...
Launch Party
Your Daily Thread partnered with Helios House and Pink Cloud Events to
celebrate our launch party at an eco-f...
Product Evolution
Early iterations of Your Daily Thread: From back of a napkin to full blown product.
The Team that Made this Happen
Original Founders
•Tracy Hepler Founder, editor
•Lauren Johanson, founder
Key Contributors
...
Sarah Shewey
Connie Wu
Elena Crevello
Cesar Gonazales
Drew Baumann
Jaclyn Mullen
Eva Gocochiea
Paige Appel
Daniel Mabasa
A...
Thank you!
Made with Love from Tracy Hepler, original co-founder
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Your Daily Thread Company Overview

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  • This page seems a little boring. Could divide the top images into 5 “bullets” as graphics for the 5 bullet points. If you like that idea I can execute it. I know you don’t want to devote a lot more time. Also, the old ydt logo is in the eco-curious ad at bottom. Does that bother you?
  • Played
  • Played a bit with formatting here too
  • Made taller screenshot
  • Your Daily Thread Company Overview

    1. 1. live green, do good
    2. 2. Your Daily Thread was an award-winning free daily email and website that delivered the inside scoop on living green and doing good to a loyal base of eco-curious, trend-setting women between 2008 and 2011. We inspired women to lead more environmentally conscious lives by providing a highly-curated selection of ideas, products, shopping, dining and events. Mission To deliver highly engaging content, tools and sense of community that empowered women to make the best eco-friendly decisions possible. To provide solutions for our advertisers with extraordinary service, superior value and unparalleled engagement for their ad units and sponsored content. Company Purpose
    3. 3. Current Products
    4. 4. Future Products
    5. 5. • Honest and genuine • Fun and uplifting • Sweet yet sassy • Inspirational and aspirational Brand Voice and Personality
    6. 6. Highly Loyal and Engaged • 77% Checked out a featured restaurant or store • 74% Changed a habit or practice • 72% Switched to a more eco-friendly product • 59% Attended an event we recommended Young, Educated, Affluent Demographic • 87% female • 61% age of 25-39 • 74% Earned bachelor’s degree or higher • 64% Earn $50K or more • 37% Earn $75K or more User Data and Demographics
    7. 7. Subscriptions and Traffic Numbers Total organic email subscriptions • 5K subscriptions Total organic US website traffic • 30K unique monthly visitors Total Output • +1000 original articles and guides • +10 original video content pieces
    8. 8. Accolades Voted “The Best Sustainable Website of the Year” in 2010
    9. 9. Users connected with us across multiple touch points •3K Facebook fans •3K Twitter followers •Early media brand on Pinterest •Branded YouTube Channel •Curated gift guides via amazon.com •Incentivized social media fan growth with free content downloads and relevant giveaways/product deals Social Media: Facebook, Twitter, Pinterest, YouTube
    10. 10. Pinterest Product Guides
    11. 11. YouTube Partners Collaboration • Produced original content for Next New Network’s ThreadBanger channel • “Eco-Curious” videos generated over 500K views • Locations were provided courtesy of the W Hotel Hollywood’s eco-friendly suite Videos were edited/directed by Vanessa Crocini and hosted by Tracy Hepler
    12. 12. Green Neighborhood Guides Produced original content listing green and sustainably minded businesses and organizations across popular neighborhoods in Los Angeles.
    13. 13. Content Syndication Partners The Huffington Post Bliss Tree
    14. 14. In the Press A snap shot of press mentions from major media publications.
    15. 15. Event Sponsorships Your Daily Thread curated eco-friendly lounges for Unique LA, the premiere independent design show in Los Angles. We worked with sustainable furniture designers and makers to produce “chill zones” and unique DIY workshops.
    16. 16. Launch Party Your Daily Thread partnered with Helios House and Pink Cloud Events to celebrate our launch party at an eco-friendly gas station with over 250 guests.
    17. 17. Product Evolution Early iterations of Your Daily Thread: From back of a napkin to full blown product.
    18. 18. The Team that Made this Happen Original Founders •Tracy Hepler Founder, editor •Lauren Johanson, founder Key Contributors •Alissa Pittenger, creative director & editor •Sara Roderick, managing editor •Danielle Davis, founding editor in chief •Vanessa Crocini, media director & film maker •Sarah McClure, writer
    19. 19. Sarah Shewey Connie Wu Elena Crevello Cesar Gonazales Drew Baumann Jaclyn Mullen Eva Gocochiea Paige Appel Daniel Mabasa Amanda Milewski Candice Russell Lani Trock Christi Caroline Scott Joli Selton Alex Seymour Colleen Donnely Krista Kazerowski Special Thanks to All that Helped Along the Way
    20. 20. Thank you! Made with Love from Tracy Hepler, original co-founder
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