This page seems a little boring. Could divide the top images into 5 “bullets” as graphics for the 5 bullet points. If you like that idea I can execute it. I know you don’t want to devote a lot more time. Also, the old ydt logo is in the eco-curious ad at bottom. Does that bother you?
Played a bit with formatting here too
Made taller screenshot
Your Daily Thread Company Overview
live green, do good
Your Daily Thread was an award-winning free daily email and website that
delivered the inside scoop on living green and doing good to a loyal base of
eco-curious, trend-setting women between 2008 and 2011.
We inspired women to lead more environmentally conscious lives by providing a
highly-curated selection of ideas, products, shopping, dining and events.
To deliver highly engaging content, tools and sense of community that empowered
women to make the best eco-friendly decisions possible.
To provide solutions for our advertisers with extraordinary service, superior value and
unparalleled engagement for their ad units and sponsored content.
• Honest and genuine
• Fun and uplifting
• Sweet yet sassy
• Inspirational and aspirational
Brand Voice and Personality
Highly Loyal and Engaged
• 77% Checked out a featured restaurant or store
• 74% Changed a habit or practice
• 72% Switched to a more eco-friendly product
• 59% Attended an event we recommended
Young, Educated, Affluent Demographic
• 87% female
• 61% age of 25-39
• 74% Earned bachelor’s degree or higher
• 64% Earn $50K or more
• 37% Earn $75K or more
User Data and Demographics
Subscriptions and Traffic Numbers
Total organic email subscriptions
• 5K subscriptions
Total organic US website traffic
• 30K unique monthly visitors
• +1000 original articles and guides
• +10 original video content pieces
Voted “The Best Sustainable Website of the Year” in 2010
Users connected with us across
multiple touch points
•3K Facebook fans
•3K Twitter followers
•Early media brand on Pinterest
•Branded YouTube Channel
•Curated gift guides via amazon.com
•Incentivized social media fan growth
with free content downloads and
relevant giveaways/product deals
Social Media: Facebook, Twitter, Pinterest, YouTube
YouTube Partners Collaboration
• Produced original content for Next New Network’s ThreadBanger channel
• “Eco-Curious” videos generated over 500K views
• Locations were provided courtesy of the W Hotel Hollywood’s eco-friendly suite
Videos were edited/directed by Vanessa Crocini and hosted by Tracy Hepler
Green Neighborhood Guides
Produced original content listing green and sustainably minded businesses and
organizations across popular neighborhoods in Los Angeles.
Content Syndication Partners
The Huffington Post Bliss Tree
In the Press
A snap shot of press mentions from major media publications.
Your Daily Thread curated eco-friendly lounges for Unique LA, the premiere
independent design show in Los Angles.
We worked with sustainable furniture designers and makers to produce “chill zones”
and unique DIY workshops.
Your Daily Thread partnered with Helios House and Pink Cloud Events to
celebrate our launch party at an eco-friendly gas station with over 250 guests.
Early iterations of Your Daily Thread: From back of a napkin to full blown product.
The Team that Made this Happen
•Tracy Hepler Founder, editor
•Lauren Johanson, founder
•Alissa Pittenger, creative director & editor
•Sara Roderick, managing editor
•Danielle Davis, founding editor in chief
•Vanessa Crocini, media director & film maker
•Sarah McClure, writer
Special Thanks to All that Helped Along the Way
Made with Love from Tracy Hepler, original co-founder
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