Shifting Focus: Follower Count to More Retweets
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Shifting Focus: Follower Count to More Retweets

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Discussing the best strategies and patterns in what causes a retweet and how you shouldn't just focus on the number of followers you have on Twitter.

Discussing the best strategies and patterns in what causes a retweet and how you shouldn't just focus on the number of followers you have on Twitter.

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Shifting Focus: Follower Count to More Retweets Shifting Focus: Follower Count to More Retweets Presentation Transcript

  • Shifting Focus: Follower Count to More Retweets Kicking off at 1:02pm EST! -Sabel @sabelharris
  • Hi, I’m Sabel I’m the Lead Marketing Maven at TrackMaven Me- @SabelHarris Maven- @TrackMaven #TMWebinar
  • Welcome to…
  • Shifting Focus: Follower Count to More Retweets
  • We’ll tackle… 1. 2. 3. 4. 5. 6. 7. History and Basic Twitter Stats Follower vs. Retweet Strategies Structural Tips Retweet Formula Tools Q&A
  • We’ll tackle… 1. 2. 3. 4. 5. 6. 7. History and Basic Twitter Stats Follower vs. Retweet Strategies Structural Tips Retweet Formula Tools Q&A {Quick Tip: Webinar Attendees who ask questions/participate always get the most retweets.}
  • Let’s Dig in… Retweet History B Twitter Launches July 15, 2006
  • Let’s Dig in… Retweet History B Twitter Launches July 15, 2006 The first “ReTweet” was attributed to Eric Rice April 18, 2007 w
  • Let’s Dig in… Retweet History B Twitter Launches July 15, 2006 The first “ReTweet” was attributed to Eric Rice April 18, 2007 w Retweets, as a feature, rolled out to a limited group of users November 9th, 2009 t
  • Let’s Dig in… Retweet History B Twitter Launches July 15, 2006 The first “ReTweet” was attributed to Eric Rice April 18, 2007 w Retweets, as a feature, rolled out to a limited group of users November 9th, 2009 t Retweets launch to everyone November 19th, 2009
  • Basic Twitter Stats How many Twitter users are there?
  • Basic Twitter Stats Over 500 million registered users
  • Basic Twitter Stats How many tweets are sent out per day?
  • Basic Twitter Stats 58 Million
  • Basic Twitter Stats How many followers do users have on average?
  • Basic Twitter Stats Average Twitter User has 126 Followers
  • Basic Twitter Stats How much time do users spend on Twitter?
  • Basic Twitter Stats 2.1 Billion Minutes on a Desktop
  • Basic Twitter Stats 2.1 Billion Minutes on a Desktop 3.6 Billion Minutes on Mobile
  • Followers vs. Retweets What you should focus on? Justin Bieber vs. Barack Obama
  • Who Wins? Justin Bieber vs. Barack Obama
  • Who Wins? Justin Bieber vs. Barack Obama Justin Bieber
  • Who Wins? Justin Bieber vs. Barack Obama Justin Bieber Barack Obama
  • Who Wins? Justin Bieber
  • Who Wins? Justin Bieber But not for the reason you thought…
  • Who Wins? Justin Bieber Followers: 46,802,957 Retweets: 67,676.97 ! ! ! Barack Obama Followers: 39,613,288 Retweets: 1,836.18 ! ! ! Avg. % more than Obama - 147.7%
  • Strategies Tweet Frequency by Day of Week
  • Strategies Tweet Frequency by Day of Week The weekdays have a higher frequency with Thursday being slightly the highest at 17.4%.
  • Strategies Average Retweets by Day of Week
  • Strategies Average Retweets by Day of Week Higher frequency of tweets during the week, but tweets on Sunday receive on average 0.168 retweets.
  • Strategies Tweet Frequency by Time of Day
  • Strategies Tweet Frequency by Time of Day Frequency is higher during the work day with a slightly higher frequency at 12-1pm EST at 8.01%
  • Strategies Retweets by Time of Day
  • Strategies Retweets by Time of Day Tweets sent out from 10-11pm receive 0.194 retweets on average.
  • Strategies CTR by Position of Link
  • Strategies CTR by Position of Link Best area for clicks is about 25% of the way through the tweet.
  • Strategies Retweets by Position of Link
  • Strategies Retweets by Position of Link Positioning a link 90% of the way through your tweet has on average 0.2 retweets.
  • Strategies Retweets with Pictures
  • Strategies Retweets with Pictures } A tweet with a picture has on average .404 retweets.
  • Strategies Picture Preview Picture previews were introduced to Twitter Timelines on October 29, 2013 and had a major effect on the style of the timeline and…
  • Strategies Retweets by Picture Usage Before and After Picture Preview
  • Strategies Retweets by Picture Usage Before and After Picture Preview } Post-preview picture tweets receive on average 0.496 retweets.
  • Retweetable Structure Retweets by Number of Hashtags
  • Retweetable Structure Retweets by Number of Hashtags Using 11+ hashtags in a tweet on average receives .568 retweets.
  • Retweetable Structure Retweets by Number of Mentions
  • Retweetable Structure Retweets by Number of Mentions With 6 mentions (@s) there is on average 0.190 retweets with a steady decrease after that point.
  • Retweetable Structure Retweets by Terms Usage
  • Retweetable Structure Retweets by Terms Usage } Spelling out the entire word Retweet in your tweets receives on average 1.88 retweets. Using “please” will gather 0.32 retweets on average and “now” produces on average 0.17 retweets. Please. Retweet. Now.
  • Retweetable Structure Retweets by Exclamation Point Usage
  • Retweetable Structure Retweets by Exclamation Point Usage Using up to 9 exclamation marks produces 0.484 average retweets!!!!!!!!!
  • Retweetable Structure Retweets by Uppercase Letter Ratio
  • Retweetable Structure Retweets by Uppercase Letter Ratio OH SNAP — For tweets in all caps, they receive 0.8 retweets on average.
  • Does this mean you have to sound like a pre-teen on Twitter to get Retweeted?
  • Does this mean you have to sound like a pre-teen on Twitter to get Retweeted? No.
  • Retweet Formula After Hours And/Or Sunday
  • Retweet Formula Example
  • Retweet Formula Example
  • Retweet Formula UPPERCASE Hashtags Mentions Exclamation Points Retweet
  • Retweet Formula Example
  • Retweet Formula Example
  • Retweet Formula Add Images
  • Retweet Formula Add Images {Lots of Corgi Pics, obviously}
  • Retweet Formula Example
  • Retweet Formula Example
  • Tools Bottlenose Sonar Solo
  • Tools Retweet Lab
  • Tools TrackMaven
  • Recap Focus on Your Audience
  • Recap Retweets vs. Followers
  • Recap Retweets vs. Followers Winner!
  • Recap Optimize with Data
  • Recap Get Emotional
  • Recap It’s all a Conversation
  • Rockstar Retweet Resources 1. 2. 3. Who Gives a Tweet — (http://www.cs.cmu.edu/~pandre/pubs/ whogivesatweet-cscw2012.pdf) The Importance of a Twitter Retweet — (http://www.govloop.com/ profiles/blogs/the-importance-of-the-twitter) The Retweet Report — (http://trackmaven.com/blog/2013/12/theretweet-report/)
  • Q&A
  • Thanks for Attending! Retweet my tweets? @sabelharris 140+ Characters? sabel@trackmaven.com