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Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
Improve Your Instagram In Under an Hour
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Improve Your Instagram In Under an Hour

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From our webinar on how to Improve Your Instagram in Under an hour.

From our webinar on how to Improve Your Instagram in Under an hour.

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  • 1. Improve Your Instagram in Under an Hour Kick off at 1:02pm! Looking forward to it :) -Sabel @sabelharris
  • 2. Welcome to... Improve Your Instagram in Under an Hour!
  • 3. We’ll Discuss... 1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A
  • 4. We’ll Discuss... 1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A {Fact: Attendees who ask questions have killer Instagram accounts. }
  • 5. We’ll Discuss... 1. Components 2. Strategies 3. Tips 4. Supplements 5. Q&A {All things you’ll be able to do in under an hour}
  • 6. To Be Honest Though.... What’s a TrackMaven Webinar without a cute corgi photo?
  • 7. Let’s Dive In! Instagram History Instagram launched Oct. 6, 2010 2010 2011 Today 2012
  • 8. Let’s Dive In! Instagram History 2012 2010 2011 Bought by FB in April 2012 Today
  • 9. Let’s Dive In! Instagram History 2012 2010 2011 Hits 100 Million users in Feb. 2013 Today
  • 10. Let’s Dive In! Instagram History 2012 2010 2011 Today June 20,2013 Video is released
  • 11. Let’s Dive In! Instagram History 2012 2010 2011 Today Over 150 million users.
  • 12. Let’s Dive In! Instagram Background -150 Million Active Users -60% of Users are Outside of the United States -1.2 Billion Likes Daily -55 Million Photos are Posted Per Day
  • 13. UX Breakdown Mobile
  • 14. UX Breakdown Mobile Home Feed - All of the photos from the users you follow
  • 15. UX Breakdown Mobile Explore -Or the in app search for users to discover other users and hashtags.
  • 16. UX Breakdown Mobile Continued Popular Page Theories Behind the Popular Page... !
  • 17. UX Breakdown So you want your photo on the Popular Page? Theories on the Popular Page -“We use a special formula to determine which photos make it to the Explore tab.” -Couple Different Theories… 1. Multi-Channel Sharing
  • 18. UX Breakdown So you want your photo on the Popular Page? Theories on the Popular Page -“We use a special formula to determine which photos make it to the Explore tab.” -Several Different Theories… 1. Multi-Channel Sharing Let’s take a look at this one.
  • 19. UX Breakdown So you want your photo on the Popular Page? Theories on the Popular Page 1. Multi-Channel Sharing Geotagging
  • 20. UX Breakdown So you want your photo on the Popular Page? Theories on the Popular Page 1. Multi-Channel Sharing Geotagging Tagged other users
  • 21. UX Breakdown So you want your photo on the Popular Page? Theories on the Popular Page 1. Multi-Channel Sharing Tweeted the Instagram Post Out
  • 22. UX Breakdown So you want your photo on the Popular Page? Theories on the Popular Page 1. Multi-Channel Sharing - Knapp has 109K followers on Instagram, but barely over 1K on Twitter - Maximized capabilities on Instagram - His photo made it to the Page in under an hour - Geotag, Tag other users, Share on Other Platforms
  • 23. UX Breakdown Mobile Continued Following & News - What the users you follow are liking and interactions happening on your photos.
  • 24. UX Breakdown Mobile Continued Your Profile Page
  • 25. UX Breakdown Mobile Continued Your Profile Page What your followers will see and houses all of your Instagram posts.
  • 26. UX Breakdown Mobile Continued Camera
  • 27. UX Breakdown Mobile Continued Camera Where the magic happens.
  • 28. UX Breakdown Desktop Desktop Browser -(http://www.instagram.com/(yourusername)
  • 29. UX Breakdown Desktop These posts interchange in and out. Desktop Browser - (http://www.instagram/(yourusername)
  • 30. UX Breakdown Desktop Your posts
  • 31. UX Breakdown Desktop Each individual posting
  • 32. Anatomy of a Photo
  • 33. Anatomy of a Photo Username
  • 34. Anatomy of a Photo Username Interactions
  • 35. Anatomy of a Photo Username The Post Interactions
  • 36. Anatomy of a Photo What’s so great about this post? -Smaller Brand -8,937 Interactions -Over the last month Herschel Supply received an average of 8,230.5 interactions per post ! ! ! !
  • 37. Anatomy of a Photo What’s so great about this post versus this one? -Much Larger Brand (50,000 more followers) -Similar bag photo -7,055 Interactions -Over the last month an avg. 7,588.75
  • 38. TrackMaven’s Instagram Report - Gathered all of the F500 Instagram Accounts - 19,009 pictures and 243 videos (Posts until September 17th, 2013) - Out of the 500, 123 have Instagram Accounts
  • 39. Posting Strategies Best Day and Time We broke down the most frequent and most effective days of the week. The graph to the right is the normalized data.
  • 40. Posting Strategies Best Day and Time -55 Million photos are posted per day -We looked at the 19,009 posts -Thursday is the most popular day of the week.
  • 41. Posting Strategies Best Day and Time -24/7 Platform -ComScore reported that users spend on average about 257 minutes on Instagram a month !
  • 42. Posting Strategies Best Day and Time Flat graph for most effective time of day !
  • 43. Posting Strategies Best Day and Time Video effectiveness is impacted by time of day
  • 44. Posting Strategies Filters
  • 45. Posting Strategies Most Popular Filters Normal or #NoFilter Lo-fi X-Pro II
  • 46. Posting Strategies Most Effective Filters Mayfair Normal or #NoFilter Inkwell
  • 47. Posting Strategies Most Effective Filters Mayfair Normal or #NoFilter Inkwell -Mayfair brings in on average 23.044 interactions -Normal comes in with 18.009 average interactions -Inkwell follows with 16.407 interactions
  • 48. Posting Strategies Photo vs. Video Most of the posts by the Fortune 500 have been pictures.
  • 49. Posting Strategies Photo vs. Video -And pictures still have a higher effectiveness receiving on average 37 interactions per 1,000 followers.
  • 50. Posting Strategies Photo vs. Video -However, that isn’t saying you shouldn’t post videos...
  • 51. Posting Strategies Photo vs. Video -Video is still relatively new -Many haven’t figured out effective strategy for video yet -People now have to watch videos, Instagram no longer lets users disable video auto-play
  • 52. Posting Strategies Photo vs. Video Example of an Effective Video -RVCA, a surf/skate apparel company -74,034 followers -Frequently posts videos and photos the same day
  • 53. Posting Strategies Photo vs. Video Example of an Effective Video -Received over 5,284 Interactions -Comparing to a photo they posted the same day that only got 4,457 interactions
  • 54. Posting Strategies Hashtags Brands with more than 1,000 Followers
  • 55. Posting Strategies Hashtags 4-5 hashtags is the golden number.
  • 56. Posting Strategies Interactions and Captions Brands with less than 1,000 followers
  • 57. Posting Strategies Hashtags 11 Hashtags?! More Hashtags = More Interactions More Discoveries
  • 58. Posting Strategies Hashtags -Fedex has an avg. engagement rate of 73.68 per 1,000 followers -Uses an average of 4.7 hashtags -Two examples above had strong engagement vs. their typical content -Hashtags used have broad applicability
  • 59. Tips for Revamp Embed Embed the actual posts in your blog, website, etc.
  • 60. Tips for Revamp CTAs Users can click on that URL.
  • 61. Tips for Revamp CTAs Gap uses great examples of CTAs
  • 62. Tips for Revamp CTAs Users can click on this too and it opens in Safari.
  • 63. Tips for Revamp CTAs Users can click on this too and it opens in Safari. They also tell users to tag their photos with #Starbucks
  • 64. Tips for Revamp Consistent Campaign Everlane uses consistency to group Instagram photos together
  • 65. Tips for Revamp Consistent Campaign -They uploaded posts around the same timeframe -Line Grouped Together -#EverlaneExploresSpain -Common Filter
  • 66. Tips for Revamp Sharing Connect your other social media accounts to share on those platforms too
  • 67. Tips for Revamp Sharing Connect your other social media accounts to share on those platforms too {You could end up on the popular page!}
  • 68. Tips for Revamp Tagging and Location Going to venues, taking an Instagram post, and then geotagging it.
  • 69. Tips for Revamp Tagging and Location The Filmore is another great example of this and discovers the concert goers photos through the geo-tagging function.
  • 70. Tips for Revamp Tagging and Location Hey, look there’s my photo! The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.
  • 71. Tips for Revamp Tagging and Location The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.
  • 72. Tips for Revamp Tagging and Location Hey, look they liked my photo! The Filmore is another great example of this and discovers the concert goers photos through the geotagging function.
  • 73. Other Apps to Use Studio Design Studio Design- Design for your photos! Add graphics to any photos for an extra oomph.
  • 74. Other Apps to Use VSCO Cam VSCO Cam- Brings you stunning, in depth filters that give you a professional touch to your pictures. Also, their camera mode is simple, but provides complexity like an SLR.
  • 75. Other Apps to Use Camera+ Camera+ - Similar with VSCO Cam, but specifically for photos. They have a variety of filters to choose from and some will help clarify the dark/blurry images.
  • 76. Other Apps to Use IFTTT IFTTT- “Put the Internet to work for you.” hundreds of recipes in order to simply some of your apps. A useful recipe is the one to share Instagram pictures on Twitter.
  • 77. Other Apps to Use Brands using IFTTT Ralph Lauren
  • 78. Other Apps to Use Brands using IFTTT Ralph Lauren Instagram
  • 79. Other Apps to Use Brands using IFTTT Ralph Lauren Instagram Twitter Card Picture
  • 80. Takeaways Optimize - Use Hashtags - Use effective filters - Actively upload great posts
  • 81. Takeaways Utilize the basics - Update your Profile with your website - Understand Mobile and Desktop
  • 82. Takeaways Social Discovery - In app search - Hashtags - Geotagging
  • 83. Takeaways Social Discovery - In app search - Hashtags - Geotagging How do you think we find all of our corgi pics?
  • 84. Takeaways Visually Appealing -Visual Platform -Different from Twitter or Facebook because it’s about the actual structure of the content/photos
  • 85. Takeaways Visually Charged -Visuals Rule -Michael Kors Campaign -#WatchHungerStop -Streamed Photos on Times Square
  • 86. Takeaways Identify Goals and Use Instagram! - Recruitment, Culture, Promotion, - Who are you as a brand? - Increases word of mouth - Rounds out your social holdings - Identify your goal & build your strategy around that
  • 87. Takeaways Identity -Starbucks connects with users on Instagram through visuals and wants users to connect with the life-style they project.
  • 88. Takeaways Identity B2B is a whole different story.
  • 89. Takeaways Identity B2B is a whole different story. EX: Oracle -Show users their culture -What they do as a company to strengthen their brand image -Promote Job Recruitment
  • 90. Q&A Don’t be shy; ask me any questions you have!
  • 91. Thanks for joining! I’ll email out the slides after this! Here’s all of my contact info: Sabel Harris t: @sabelharris e: sabel@trackmaven.com

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