BIZ 2401 and the Library


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BIZ 2401 and the Library

  1. 1. BIZ 2401 and the Library<br />World of resources at your fingertips<br />Professor Traci Welch Moritz<br />Public Services Librarian/Assistant Professor<br />Heterick Memorial Library<br />
  2. 2. Who are you and how am I to remember all this stuff?<br />
  3. 3. Goals for Today<br />Overview of library information systems<br />Specific tools for accessing information<br /><ul><li>Catalogs
  4. 4. Databases
  5. 5. Internet
  6. 6. Bibliographic citation software</li></ul>3. Accessing periodicals<br />
  7. 7. Catalogs – for locating books, maps, musical scores, govt. documents, etc.<br />Databases – usually for locating magazine and newspaper articles, but may cover other materials as well<br />Internet – digital content, mostly in the public domain (not commercial materials)<br />Accessing Information<br />
  8. 8. Massive collections of data which allow for retrieval<br />Organized<br />Fully indexed<br />Allows for sophisticated searching<br />Target audience<br />Shows access points<br />Updated every second of every day<br />Catalogs<br />
  9. 9. Catalogs<br />POLAR<br />OhioLINK<br />
  10. 10. Databases<br />Massive collections of data which allow for retrieval<br />Organized<br />Fully indexed<br />Allows for sophisticated searching<br />Target audience<br />Selected content<br />Not free to the library but free to users<br />Updated periodically<br />
  11. 11. Search types<br />
  12. 12. Accessing Information<br />9<br />Click here for more resources<br />
  13. 13. Using Databases<br />Select Marketing or Business<br />
  14. 14. Off Campus Access<br />Be sure to click on the “Off campus access tab” to the right of the database title to begin<br />First and last name exactly as it appears on ONU ID + all 11 digits of university ID<br />Click on “submit”<br />
  15. 15. Library App now available<br />
  16. 16. Finding Journals at HML<br />If looking for a specific journal, type in title at library catalog<br />Print<br />Back issues on microfiche<br />Back issues available electronically<br />
  17. 17. Fortune, print<br />Own title from 1969 to latest received copy. Click on “latest received” to find out where all issues are housed<br />
  18. 18. Fortune, print<br />BND PRP means these issues are at bindery and so unavailable<br />ARRIVED means just that and because the location is “Reserve”, these are ones behind the desk.<br />Copies from 1969 through September 2010 are on 2nd floor bound periodical collection or in microforms<br />
  19. 19. Fortune, microfiche<br />
  20. 20. Fortune, electronic access<br />
  21. 21. Finding Journals at HML<br />Also see what is accessible electronically through the “Electronic Journal Finder.”<br />
  22. 22. Electronic Journal Finder<br />Click on “Electronic Journals” and type in title or as much as you know of it.<br />
  23. 23. Electronic Journal Finder<br />
  24. 24. Electronic Journal Finder<br />Able to search within specific journal for subject.<br />
  25. 25. Electronic Journal Finder<br />Click on html, pdf or “find it” icon to access the article.<br />
  26. 26. Options for articles<br />Save it<br />Email it<br />Print it<br />Export it<br />(check for citation information)<br />
  27. 27. Bibliographic Citation Software<br />REFWORKS<br />
  28. 28.
  29. 29. Internet<br />Databases “Pay to Play”<br />Usually created by a single publisher<br />Content pre-arranged for easy use<br />Quality/ content control thru editorial staff<br />Content usually available only to subscribers<br />Content source usually identified<br /> and dated<br />Internet (Search Engines)<br />Material from numerous sources, individual. Government, etc.<br />Search engines must work with material prepared without regard for specific software<br />Quality of material varies<br />Generally do not access for-profit information<br />Content often anonymous and undated<br />
  30. 30. Unstructured<br />Constantly changing<br />Not fully indexed<br />Appeals to no special audience<br />No selection of content<br />Content most often not free<br />Updated every second of every day<br />Internet<br />
  31. 31. Internet<br />Subject portals:<br /><ul><li>Librarians' Index to the Internet
  32. 32. WWW Virtual Library</li></ul>Comprehensive search engines:<br /><ul><li>Alta Vista
  33. 33.
  34. 34. Excite
  35. 35. Scholar.Google
  36. 36. Hotbot
  37. 37. Lycos
  38. 38. Wisenut</li></ul>Multi-engine searching:<br />MetaCrawler<br />Vivisimo<br />WIKIPEDIA<br />
  39. 39. Internet<br />Google and Wikipedia aren’t evil, just use them for the correct purpose in your research.<br />
  40. 40. Internet<br />ONU buys<br />Full-text<br />database<br />Note: See the “Google Scholar” tab in Research Guide for off campus access<br />Google asks<br />to link to<br />content<br />OhioLINK<br />Permits<br />Google to<br />link to full-text<br />Run Google Scholar<br />Search<br />ONU user sees <br />licensed full-text<br />articles<br />
  41. 41. Critically evaluating websites<br />Currency * The timeliness of the information. <br />Relevance/Coverage *The depth and importance of the information. <br />Authority *The source of the information. <br />Accuracy *The reliability of the information. <br />Purpose/Objectivity *The possible bias present in the information. <br />*The CRAAP acronym and descriptions are from Meriam Library at California State University Chico. Used with permission.<br />
  42. 42. The Invisible Web<br />Most searchers only locate 0.03% - 1 in 3,000 - of the Web pages available to them<br />Even advanced searchers, using largest search engines, can only access about 16% of Web content<br />Diagrams from<br />
  43. 43. The Invisible Web<br />
  44. 44. The Invisible Web<br />WHY?<br />Because 84% of the information available on the Internet is found only on the “invisible Web,” a.k.a. “deep Web,” and is not <br />searchable using a general <br />search engine such as Google<br />Statistics from The Deep Web: Surfacing Hidden Value, <br /><br />
  45. 45. The Invisible Web<br />Visible Web page exists in “static” or unchanging form<br />Exists as a “physical” file on a computer<br />Most in .htm or .html format<br />Similar to a word processed document in .doc or .wpd format<br />
  46. 46. The Invisible Web<br /><ul><li>Static Web pages considered “visible” because standard search engines can index them and display them as search results</li></li></ul><li>Indexing & the Visible Web<br /> Search engine spider crawls Web starting <br />with already indexed static pages<br />Spider encounters link to <br />a new static Web page<br />Webmaster registers <br />new static Web page <br />with search engine<br />Spider follows link<br />Spider adds new Web page to search engine’s index<br />Content rendered “visible”<br />
  47. 47. The Invisible Web<br />Invisible Web content is “dynamic” or changing<br />Contains bits of information stored in a database and pulled together on-the-fly into a Web page at your request<br />Page doesn’t exist until you request it<br />Similar to a mail merged document<br />
  48. 48. The Invisible Web<br /><ul><li>Database</li></ul>Dynamic Web Page<br />Author Title Publication<br />Your search results<br />Searching<br />Smarter<br />Wisconsin <br />Lawyer <br />B. Shucha<br />1. B. Shucha, “Searching Smarter,” <br />Wisconsin Lawyer.<br />2. J.Q. Public, “Legal Tech Tips,”<br />ABA Journal.<br />Common<br />Law<br />Marquette<br />Law Review<br />J. Doe<br />J.Q. Public<br />Legal<br />Tech Tips<br />ABA<br />Journal<br />
  49. 49. The Invisible Web<br />Because this content is dynamic, or “physically” nonexistent, most search engines are unable to retrieve it, thereby rendering it “invisible”.<br />
  50. 50. Indexing & the Invisible Web<br />Spider crawls Web starting with <br />already indexed static pages<br />Spider encounters database<br />Query is required to access “dynamic” data<br />Spider incapable of generating query<br />Spider stops and cannot index data in database<br />Content rendered “invisible”<br />
  51. 51. The Invisible Web<br />Other types of Invisible Web Content<br />Very recent static pages which haven’t yet been indexed<br />Password protected data<br />
  52. 52. The Invisible Web Content<br />95% of invisible Web content is free and available to the public<br />Quality of content often exceeds that of visible Web content<br />From The Deep Web: Surfacing Hidden Value, <br /><br />
  53. 53. The Invisible Web Content<br />Legal & Governmental Materials Available in the Public Domain<br />Case law<br />Statutes<br />Bills<br />Regulations<br />Patents<br />Briefs<br />Census Data<br />Government Reports<br />
  54. 54. The Invisible Web Content<br />All Databases owned by Heterick Memorial Library under the “Business” or “Marketing” links<br />See MRKT Research Guide under “Invisible/Deep Web”<br />Business Data<br />SEC filings<br />Stock quotes<br />Company profiles, annual reports<br />
  55. 55. The Invisible Web Content<br />General Information<br />Address & phone directories<br />Flight schedules<br />Dictionaries<br />Maps<br />
  56. 56. The Invisible Web Content<br />NOT freely available on Web (usually)<br />For Profit Publications <br />Public domain documents with editorial enhancements<br />Other material that is someone’s intellectual property<br />
  57. 57. Finding Invisible Web Content<br />To find ANY information, consider where an authoritative source might be found<br />Print?<br />Visible Web?<br />Invisible Web?<br />Subscription Database?<br />Phone Call?<br />Next, consider the quickest, most cost-effective way to get the information<br />
  58. 58. Finding Invisible Web Content<br />If you determine that it may be available on the invisible Web, how do you find it?<br /> By knowing <br /> where to look!<br />
  59. 59. Finding Invisible Web Content<br />A great deal of excellent legal and business <br />information is freely available on the Internet<br />unfortunately<br />Much of it is contained within databases and is, <br />therefore, invisible to most conventional search engines<br />
  60. 60. Finding Invisible Web Content<br />The most effective way to access this information<br />is using the database’s own search box<br />fortunately<br />The search box is usually found on a static, visible Web<br />page that is accessible using a conventional search engine<br />
  61. 61. Finding Invisible Web Content<br />Search Strategy<br />DON’Tsearch for specific information using a conventional search engine<br />DO use a conventional search engine to search for a database that may contain the information you seek<br />THEN use the search box for that database to search for the specific information<br />
  62. 62. Finding Invisible Web Content<br />“The point is that often the key to the answer is not locating the answer itself as the first step, but locating the right database in which to search for it.”<br />Diana Botluk, Mining Deeper into the Invisible Web, <br /><br />
  63. 63. Finding Invisible Web Content<br />General Invisible Web Directories<br />CompletePlanet,<br />Direct Search,<br />ProFusion,<br />Librarian's Index to the Internet,<br />See more under the BIZ 240 Research Guide.<br />
  64. 64. Acknowledgement<br />Presentation based on the article:<br />Bonnie Shucha, Searching Smarter: Finding Legal Resources on the Invisible Web, Wisconsin Lawyer, September 2004, at 19, at<br />© Bonnie Shucha<br />Reference & Electronic Services Librarian<br />University of Wisconsin Law Library<br /><br /><br />Used with permission of Bonnie Shucha 03/15/2011<br />
  65. 65. End of Library Class #1<br />Questions? <br />Email<br />IM 8a-12:30p M-F<br />Ext. 2473<br />Reference desk most days 8a-12:30p<br />Professor Traci Welch Moritz<br />Public Services Librarian/Assistant Professor<br />Heterick Memorial Library<br />