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BIZ 2401 and the Library



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  • 1. BIZ 2401 and the Library
    World of resources at your fingertips
    Professor Traci Welch Moritz
    Public Services Librarian/Assistant Professor
    Heterick Memorial Library
  • 2. Who are you and how am I to remember all this stuff?
  • 3. Goals for Today
    Overview of library information systems
    Specific tools for accessing information
    • Catalogs
    • 4. Databases
    • 5. Internet
    • 6. Bibliographic citation software
    3. Accessing periodicals
  • 7. Catalogs – for locating books, maps, musical scores, govt. documents, etc.
    Databases – usually for locating magazine and newspaper articles, but may cover other materials as well
    Internet – digital content, mostly in the public domain (not commercial materials)
    Accessing Information
  • 8. Massive collections of data which allow for retrieval
    Fully indexed
    Allows for sophisticated searching
    Target audience
    Shows access points
    Updated every second of every day
  • 9. Catalogs
  • 10. Databases
    Massive collections of data which allow for retrieval
    Fully indexed
    Allows for sophisticated searching
    Target audience
    Selected content
    Not free to the library but free to users
    Updated periodically
  • 11. Search types
  • 12. Accessing Information
    Click here for more resources
  • 13. Using Databases
    Select Marketing or Business
  • 14. Off Campus Access
    Be sure to click on the “Off campus access tab” to the right of the database title to begin
    First and last name exactly as it appears on ONU ID + all 11 digits of university ID
    Click on “submit”
  • 15. Library App now available
  • 16. Finding Journals at HML
    If looking for a specific journal, type in title at library catalog
    Back issues on microfiche
    Back issues available electronically
  • 17. Fortune, print
    Own title from 1969 to latest received copy. Click on “latest received” to find out where all issues are housed
  • 18. Fortune, print
    BND PRP means these issues are at bindery and so unavailable
    ARRIVED means just that and because the location is “Reserve”, these are ones behind the desk.
    Copies from 1969 through September 2010 are on 2nd floor bound periodical collection or in microforms
  • 19. Fortune, microfiche
  • 20. Fortune, electronic access
  • 21. Finding Journals at HML
    Also see what is accessible electronically through the “Electronic Journal Finder.”
  • 22. Electronic Journal Finder
    Click on “Electronic Journals” and type in title or as much as you know of it.
  • 23. Electronic Journal Finder
  • 24. Electronic Journal Finder
    Able to search within specific journal for subject.
  • 25. Electronic Journal Finder
    Click on html, pdf or “find it” icon to access the article.
  • 26. Options for articles
    Save it
    Email it
    Print it
    Export it
    (check for citation information)
  • 27. Bibliographic Citation Software
  • 28.
  • 29. Internet
    Databases “Pay to Play”
    Usually created by a single publisher
    Content pre-arranged for easy use
    Quality/ content control thru editorial staff
    Content usually available only to subscribers
    Content source usually identified
    and dated
    Internet (Search Engines)
    Material from numerous sources, individual. Government, etc.
    Search engines must work with material prepared without regard for specific software
    Quality of material varies
    Generally do not access for-profit information
    Content often anonymous and undated
  • 30. Unstructured
    Constantly changing
    Not fully indexed
    Appeals to no special audience
    No selection of content
    Content most often not free
    Updated every second of every day
  • 31. Internet
    Subject portals:
    • Librarians' Index to the Internet
    • 32. WWW Virtual Library
    Comprehensive search engines:
    Multi-engine searching:
  • 39. Internet
    Google and Wikipedia aren’t evil, just use them for the correct purpose in your research.
  • 40. Internet
    ONU buys
    Note: See the “Google Scholar” tab in Research Guide for off campus access
    Google asks
    to link to
    Google to
    link to full-text
    Run Google Scholar
    ONU user sees
    licensed full-text
  • 41. Critically evaluating websites
    Currency * The timeliness of the information.
    Relevance/Coverage *The depth and importance of the information.
    Authority *The source of the information.
    Accuracy *The reliability of the information.
    Purpose/Objectivity *The possible bias present in the information.
    *The CRAAP acronym and descriptions are from Meriam Library at California State University Chico. Used with permission.
  • 42. The Invisible Web
    Most searchers only locate 0.03% - 1 in 3,000 - of the Web pages available to them
    Even advanced searchers, using largest search engines, can only access about 16% of Web content
    Diagrams from
  • 43. The Invisible Web
  • 44. The Invisible Web
    Because 84% of the information available on the Internet is found only on the “invisible Web,” a.k.a. “deep Web,” and is not
    searchable using a general
    search engine such as Google
    Statistics from The Deep Web: Surfacing Hidden Value,
  • 45. The Invisible Web
    Visible Web page exists in “static” or unchanging form
    Exists as a “physical” file on a computer
    Most in .htm or .html format
    Similar to a word processed document in .doc or .wpd format
  • 46. The Invisible Web
    • Static Web pages considered “visible” because standard search engines can index them and display them as search results
  • Indexing & the Visible Web
    Search engine spider crawls Web starting
    with already indexed static pages
    Spider encounters link to
    a new static Web page
    Webmaster registers
    new static Web page
    with search engine
    Spider follows link
    Spider adds new Web page to search engine’s index
    Content rendered “visible”
  • 47. The Invisible Web
    Invisible Web content is “dynamic” or changing
    Contains bits of information stored in a database and pulled together on-the-fly into a Web page at your request
    Page doesn’t exist until you request it
    Similar to a mail merged document
  • 48. The Invisible Web
    • Database
    Dynamic Web Page
    Author Title Publication
    Your search results
    B. Shucha
    1. B. Shucha, “Searching Smarter,”
    Wisconsin Lawyer.
    2. J.Q. Public, “Legal Tech Tips,”
    ABA Journal.
    Law Review
    J. Doe
    J.Q. Public
    Tech Tips
  • 49. The Invisible Web
    Because this content is dynamic, or “physically” nonexistent, most search engines are unable to retrieve it, thereby rendering it “invisible”.
  • 50. Indexing & the Invisible Web
    Spider crawls Web starting with
    already indexed static pages
    Spider encounters database
    Query is required to access “dynamic” data
    Spider incapable of generating query
    Spider stops and cannot index data in database
    Content rendered “invisible”
  • 51. The Invisible Web
    Other types of Invisible Web Content
    Very recent static pages which haven’t yet been indexed
    Password protected data
  • 52. The Invisible Web Content
    95% of invisible Web content is free and available to the public
    Quality of content often exceeds that of visible Web content
    From The Deep Web: Surfacing Hidden Value,
  • 53. The Invisible Web Content
    Legal & Governmental Materials Available in the Public Domain
    Case law
    Census Data
    Government Reports
  • 54. The Invisible Web Content
    All Databases owned by Heterick Memorial Library under the “Business” or “Marketing” links
    See MRKT Research Guide under “Invisible/Deep Web”
    Business Data
    SEC filings
    Stock quotes
    Company profiles, annual reports
  • 55. The Invisible Web Content
    General Information
    Address & phone directories
    Flight schedules
  • 56. The Invisible Web Content
    NOT freely available on Web (usually)
    For Profit Publications
    Public domain documents with editorial enhancements
    Other material that is someone’s intellectual property
  • 57. Finding Invisible Web Content
    To find ANY information, consider where an authoritative source might be found
    Visible Web?
    Invisible Web?
    Subscription Database?
    Phone Call?
    Next, consider the quickest, most cost-effective way to get the information
  • 58. Finding Invisible Web Content
    If you determine that it may be available on the invisible Web, how do you find it?
    By knowing
    where to look!
  • 59. Finding Invisible Web Content
    A great deal of excellent legal and business
    information is freely available on the Internet
    Much of it is contained within databases and is,
    therefore, invisible to most conventional search engines
  • 60. Finding Invisible Web Content
    The most effective way to access this information
    is using the database’s own search box
    The search box is usually found on a static, visible Web
    page that is accessible using a conventional search engine
  • 61. Finding Invisible Web Content
    Search Strategy
    DON’Tsearch for specific information using a conventional search engine
    DO use a conventional search engine to search for a database that may contain the information you seek
    THEN use the search box for that database to search for the specific information
  • 62. Finding Invisible Web Content
    “The point is that often the key to the answer is not locating the answer itself as the first step, but locating the right database in which to search for it.”
    Diana Botluk, Mining Deeper into the Invisible Web,
  • 63. Finding Invisible Web Content
    General Invisible Web Directories
    Direct Search,
    Librarian's Index to the Internet,
    See more under the BIZ 240 Research Guide.
  • 64. Acknowledgement
    Presentation based on the article:
    Bonnie Shucha, Searching Smarter: Finding Legal Resources on the Invisible Web, Wisconsin Lawyer, September 2004, at 19, at
    © Bonnie Shucha
    Reference & Electronic Services Librarian
    University of Wisconsin Law Library
    Used with permission of Bonnie Shucha 03/15/2011
  • 65. End of Library Class #1
    IM 8a-12:30p M-F
    Ext. 2473
    Reference desk most days 8a-12:30p
    Professor Traci Welch Moritz
    Public Services Librarian/Assistant Professor
    Heterick Memorial Library