Using library resources for research purposes ABUS 2221
is the application of ethical reasoning to the situation of business organizations, including their role as employers. It is a growing field of academic research and teaching in university business schools and may also inform management practice, via mission statements, corporate codes of conduct, policies on corporate social responsibility, social auditing, and the codes of practice of management and employers associations. Within the field of business ethics there is a range of competing positions that are grounded in different schools of moral philosophy. These positions include deontology, utilitarianism, and justice-based theories of ethics (see distributive justice and procedural justice). Essentially, these positions consist of arguments for identifying ethical or desirable management practice. Action (HR policy) may be considered desirable because it treats employees as ends-in-themselves with rights to dignity, privacy, and respect (deontology); because it promotes the greatest good of the greatest number (utilitarianism); or because it satisfies the tests of procedural and distributive justice (justice-based theory) (n.d.). business ethics. In , . . Retrieved 24 Oct. 2012, from http://www.oxfordreference.com/view/10.1093/oi/authority.20110803095538143
Consumer -- The actual or intended purchaser of a product or service. The customer is always the buyer, although not always necessarily the consumer. See also CONSUMER. There have been several extensions of the customer concept, even within an organization, in which employees are also seen as customers of the various internal services of the company, or where citizens are viewed as customers of government services. Entrepreneur -- An individual who undertakes (from the French entreprendre to undertake) to supply a good or service to the market for profit. The entrepreneur will usually invest capital in the business and take on the risks associated with the investment. In most modern capitalist economies the initiative of entrepreneurs is regarded as an important element in creating a societys wealth; governments are therefore led to establish conditions in which they will thrive. (n.d.). entrepreneur. In , . . Retrieved 26 Oct. 2012, from http://www.oxfordreference.com/view/10.1093/oi/authority.2011080309575314 7
Click here and select“business” link on the left to access all the business related research guides
AdditionalTab for this resources particular discussed inassignment these research guides
One example of deceptive advertising on television. Google is an acceptable resource to use for this. You are not searching for scholarly research but information BUT additionally you should use library resources for background information on the study of deception in television advertising. This will aid you in building a comprehensive research strategy of information needed for the rest of the assignment. “Choose wisely”
Given the time and effort needed to create and maintain a web site, it is always a good idea to ask why a particular piece of information has been posted to the web. • To inform? • To convert? • To advertise Cui bono – To whose advantage?
Currency * The timeliness of the information. Relevance/Coverage *The depth and importance of the information. Authority *The source of the information. Accuracy *The reliability of the information. Purpose/Objectivity *The possible bias present in the information.
Is deception like pornography, difficult to define but you know it when you see it? Is there a definition of “deception in television advertising? Who defines “deception” in television advertising? Who regulates it? Are there laws and if so what are they?
These databases share the same interfaced and may be research separately or jointly Search one database or several at a time Devise a search strategy
Check out the newspaper databases. Lexis Nexis is most popular but the library has several available on the ABUS 2221 Research Guide. Lexis Nexis indexes more than just newspapers.
One example of a company’s deceptive behavior relating to its employees. Again Google is an option but consider using the resources mentioned above to identify a particular company. Once you’ve chosen a company, use Lexis-Nexis to find information about the company AND any legal entanglements.
Which company? • What happened? What are the best terms or phrases to use for the search? Narrow dates?
One example of a company’s deceptive behavior with their investors, banker or consumers. Use Lexis-Nexis and the other resources to find this information Look for information in trade publications, popular periodicals and reputable websites.
Explain why you think this deceptive behavior occurred, who benefitted from the deception and who, if anyone, suffered from the deception. With all the research you have collected at this point, you should have enough information to answer this question. If not, head back to the databases!
In one paragraph compose a simple business Code of Conduct that, if followed, would avoid the deceptive behavior identified in your paper. See the books (on the research guide) and use the databases to find information about and examples of “Codes of Conduct”. Again the WWW is fine to use, just be sure to evaluate what you find and don’t just settle for the first three results on the lists!
Ask at the Reference Desk 8-4:30, 6-9 M-F 8-4:30 F 10-3:30 Sundays Phone the Reference Desk – 2185 Reference@onu.edu Tfirstname.lastname@example.org
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.