THE BUSINESS CASEFOR SUSTAINABILITY Tracey Rawling Church Director of Brand and Reputation Kyocera Document Solutions (U.K...
Agenda What is the environmental impact of ICT? How can we reduce it? What are the benefits for business?
ICT Industry global emissions The ICT industry is responsible for around 2 – 2.5% of global greenhouse gas emissions accor...
Potential for ICT to reduce global emissions                       9.1 GtCO2e                         16.5%               ...
China Business News claims  70% of annual global e-waste is  dumped in ChinaPhoto - Greenpeace
EU legislates to reduce energy consumption6   Source: http://ec.europa.eu/energy/efficiency/eed/eed_en.htm
EU materials and waste legislationWEEE, RoHS and REACH legislationcompel manufacturers to exclude toxicsubstances and prov...
Decision maker attitudes to sustainability    Source: The Accenture report into Decision Maker Attitudes and Approaches To...
Green IT is most popular and will increase                                                                                ...
Lifecycle thinking creates resource-efficient products10   KYOCERA Document Solutions UK Ltd. | 14/03/2013
Lifecycle phase 1 – raw materials11   KYOCERA Document Solutions UK Ltd. | 14/03/2013
Lifecycle phase 2 - manufacturing                                            Improve manufacturing process                ...
Lifecycle phase 3 – packaging and logistics                                                       Modal shift has the pote...
Lifecycle phase 4 – use     Even with resource-efficient design, electrical products have high use phase     impacts due t...
Phase 4 – use impacts and the user                        Noise … air quality … pollutants …15   KYOCERA Document Solution...
Phase 5 - disposal                  The waste hierarchy16   KYOCERA Document Solutions UK Ltd. | 14/03/2013
Conventional laser printers adopt a“razor and blade” business modelDesigning complexity into the consumable cartridge crea...
Discarding all this when your printerruns out of toner is like discarding yourcar engine every time you run out of fuel
Kyocera consumables contain onlytoner – the complex components arepermanently sited in the machine
Cutting waste cuts costs                                                        85%                                       ...
Using lifecycle analysis to inform product design21   KYOCERA Document Solutions UK Ltd. | 14/03/2013
RSA business caseImplementation of a managed document service (MDS) for RSA projected reducedprint volume leading to lower...
RSA results after 1 year       Print        Paper        Energy      volume     consumption   consumption       13%       ...
Environmental certifications give buyers confidence24   KYOCERA Document Solutions UK Ltd. | 14/03/2013
When specifying print solutions, ecologyand economy are complementary                                  Less               ...
Enhanced competitive advantagecan be gained by reducing costsand improving brand reputation
Thank you!trc@duk.kyocera.comhttp://twitter.com/TraceyRChttp://uk.linkedin.com/in/traceyrawlingchurch/
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Green IT Forum Moscow March 2013

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Presentation delivered at Radisson Hotel Slavyanskaya, Moscow on 13th March 2013 on behalf of Kyocera Document Solutions Russia

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Green IT Forum Moscow March 2013

  1. 1. THE BUSINESS CASEFOR SUSTAINABILITY Tracey Rawling Church Director of Brand and Reputation Kyocera Document Solutions (U.K.) Limited
  2. 2. Agenda What is the environmental impact of ICT? How can we reduce it? What are the benefits for business?
  3. 3. ICT Industry global emissions The ICT industry is responsible for around 2 – 2.5% of global greenhouse gas emissions according to the International Telecommunications Union (ITU) ICT usage is expected to expand rapidly over the coming decade, especially in developing countries. As a result, the ICT contribution to global greenhouse gas emissions is projected to nearly double by 2020, to 4%Note – above analysis is based on a global estimate of 0.9 Gigatonne of CO2 equivalentSource: Kumar, Rakesh and Mieritz, Lars (2007) “Conceptualising ‘Green IT’ and datacentre power andcooling issues”, Gartner Research Paper no. G00150322 3
  4. 4. Potential for ICT to reduce global emissions 9.1 GtCO2e 16.5% Total abatement potential of % of global GHG emissions in ICT-enabled solutions in 2020 2020 Equivalent to GDP of the Russian economy Saving 21.6 billion barrels of oil Source: http://gesi.org/SMARTer20204
  5. 5. China Business News claims 70% of annual global e-waste is dumped in ChinaPhoto - Greenpeace
  6. 6. EU legislates to reduce energy consumption6 Source: http://ec.europa.eu/energy/efficiency/eed/eed_en.htm
  7. 7. EU materials and waste legislationWEEE, RoHS and REACH legislationcompel manufacturers to exclude toxicsubstances and provide a means ofenvironmentally responsible disposal atthe end of product life7 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  8. 8. Decision maker attitudes to sustainability Source: The Accenture report into Decision Maker Attitudes and Approaches Towards Sustainability in Business,8 conducted in 2011 among C-Suite Executives in China, North America and the United Kingdom.
  9. 9. Green IT is most popular and will increase Current focus Future plans Source: The Accenture report into Decision Maker Attitudes and Approaches Towards Sustainability in Business,9 conducted in 2011 among C-Suite Executives in China, North America and the United Kingdom.
  10. 10. Lifecycle thinking creates resource-efficient products10 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  11. 11. Lifecycle phase 1 – raw materials11 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  12. 12. Lifecycle phase 2 - manufacturing Improve manufacturing process Technology 1 Improve Improve energy material efficiency efficiency Sustainable manufacturing system triangle 2 3 Reduce embedded Use clean energy Use lower energies impact materials Adapted from: http://www.sciencedirect.com/science/article/pii/S000785061200107212
  13. 13. Lifecycle phase 3 – packaging and logistics Modal shift has the potential to dramatically reduce transport emissions. Appropriate mode depends on product category – eg ocean too slow for perishablesCareful design of productpackaging balances packagingimpact with the need to protectthe product. Polystyrene can beavoided by use of pulp mould orcardboard engineering13 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  14. 14. Lifecycle phase 4 – use Even with resource-efficient design, electrical products have high use phase impacts due to energy consumption. Consumables also contribute substantially to use-phase emissions (eg print cartridges, batteries, etc)14 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  15. 15. Phase 4 – use impacts and the user Noise … air quality … pollutants …15 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  16. 16. Phase 5 - disposal The waste hierarchy16 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  17. 17. Conventional laser printers adopt a“razor and blade” business modelDesigning complexity into the consumable cartridge createsa lucrative ongoing revenue stream
  18. 18. Discarding all this when your printerruns out of toner is like discarding yourcar engine every time you run out of fuel
  19. 19. Kyocera consumables contain onlytoner – the complex components arepermanently sited in the machine
  20. 20. Cutting waste cuts costs 85% lower 55% lowerIndependent analysis proves that resource-efficient laser printer design doesn’tjust reduce waste, it also cuts running costs leading to improve cost of ownership20 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  21. 21. Using lifecycle analysis to inform product design21 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  22. 22. RSA business caseImplementation of a managed document service (MDS) for RSA projected reducedprint volume leading to lower costs and reduced environmental impact, whileimproving both uptime and productivity Pre-MDS Post MDSNumber of devices 3,000+ 282Forecast spend (5yrs) £7,500,000* £2,376,855Colour print volume (5yrs) 12,620,880 5,539,440B&W print volume (5yrs) 268,626,840 202,618,680Average fix time Up to 3 weeks 2.8 hoursControl /management info Very limited Market leading *Based on pre-deployment due diligence audit carried out by Accenture and EKM4
  23. 23. RSA results after 1 year Print Paper Energy volume consumption consumption 13% 21% 55%
  24. 24. Environmental certifications give buyers confidence24 KYOCERA Document Solutions UK Ltd. | 14/03/2013
  25. 25. When specifying print solutions, ecologyand economy are complementary Less cost
  26. 26. Enhanced competitive advantagecan be gained by reducing costsand improving brand reputation
  27. 27. Thank you!trc@duk.kyocera.comhttp://twitter.com/TraceyRChttp://uk.linkedin.com/in/traceyrawlingchurch/

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