Why business leaders need to change the way they sell
THE
REVOLUTIONARY
ITLANDSCAPE
IT businesses are
in a state of flux
Buyers aren’t buying like they used to...
From 4.5 months
in 2009 to 5.4
months in 2012*
MONTHS
YEARS
2009
5.5
4
4.5
5
2010 2011 2012
The buying cycle is
loooooonge...
Typically 4-7 people are involved in the final purchasing
decision, with senior execs and business managers
having more sa...
The buying process
now ends – not
starts – with a
sales person
of the purchasing process is already
complete before anyone...
Your business
is no longer in
85% of prospects research their options on the web first...
CO NTR OL
Google Search I’m Feel...
Is your business ready to face this new sales landscape
head on?
has never been
more apt
This new shift in IT buying requires a new approach to
sales and marketing...
And that approach is
inbound marketing
Inbound marketing
pulls interested
prospects
toward
your
Where they naturally want to be
solutions
This revolutionary
approach allows you to
boost your lead volume
and conversion rates
By generating leads 24
hours a day, ...
Find out how to prepare
your IT business for a new
era of sales
Download our complete guide
‘The new IT sales landscape:
W...
Are you prepared
for the revolution?
Tracepoint equips businesses with the tools and processes in place to
get the job don...
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The New IT Sales Revolution

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The new era of IT sales is upon us - from changing buying behaviour to longer sales cycles - companies need to adapt to this change if they want to survive. Is your company equipped to deal with this revolution? Download our free guide to see why savvy business leaders are changing the way they sell: http://hub.am/1i88ImS

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The New IT Sales Revolution

  1. 1. Why business leaders need to change the way they sell THE REVOLUTIONARY ITLANDSCAPE
  2. 2. IT businesses are in a state of flux Buyers aren’t buying like they used to...
  3. 3. From 4.5 months in 2009 to 5.4 months in 2012* MONTHS YEARS 2009 5.5 4 4.5 5 2010 2011 2012 The buying cycle is loooooonger *and it remained unchanged in 2013
  4. 4. Typically 4-7 people are involved in the final purchasing decision, with senior execs and business managers having more say than before There’s no more ‘decision maker’
  5. 5. The buying process now ends – not starts – with a sales person of the purchasing process is already complete before anyone picks up the phone to speak to sales70%
  6. 6. Your business is no longer in 85% of prospects research their options on the web first... CO NTR OL Google Search I’m Feeling Lucky ... and 67% research a wider variety of sources than before
  7. 7. Is your business ready to face this new sales landscape head on? has never been more apt
  8. 8. This new shift in IT buying requires a new approach to sales and marketing... And that approach is inbound marketing
  9. 9. Inbound marketing pulls interested prospects toward your Where they naturally want to be solutions
  10. 10. This revolutionary approach allows you to boost your lead volume and conversion rates By generating leads 24 hours a day, 7 days a week
  11. 11. Find out how to prepare your IT business for a new era of sales Download our complete guide ‘The new IT sales landscape: Why business leaders are changing the way they sell’ Download Why business leaders are changing the way they sell THE NEWITSALES LANDSCAPE
  12. 12. Are you prepared for the revolution? Tracepoint equips businesses with the tools and processes in place to get the job done. Discover how we can help your organisation. DISCOVER! EXECUTE! OPTIMISE! Sign up today for a free inbound marketing assessment
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