Taking Finance Social 17th October 2013
by Tquiladotcom on Oct 24, 2013
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Taking Finance Social - 17th October 2013 ...
Taking Finance Social - 17th October 2013
The way customers are engaging with Financial Services firms is changing. They tell you what they like, what they need, what’s important to them and especially, what they are unhappy with. And they share these thoughts with everyone, across social networking sites.
But how much of the conversation do you hear? Financial Service firms are awakening to the opportunities for customer acquisition, better engagement and efficient servicing using these new approaches
This presentation explores the following key themes:
Acquisition of new customers
Knowing what they want before you engage and ensuring your sales and marketing efforts are streamlined. Learn how your competitors’ failure can be your success
Combining CRM records with social profiles, helping you understand multiple aspects of your customers and make decision based on real data
Faster customer service and engagement
Using social networks to respond to service requests via a low-cost, flexible channel
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