Web and Platform solutions
Kenny Bogoe
Business Development Manager, Web
Adobe Systems Nordic
kbogoe@adobe.com
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2006 Adobe Systems Incorporated. All Rights Reserved.

Agenda
Customer expectations have changed
Rich Internet Experiences
Examples
Rich Internet Applications –
Tools and technologies
2009 Adobe Systems Incorporated. All Rights Reserved.

Adobe revolutionizes
how the world
engages with ideas
and information
®
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Customer expectations have changed
High Quality
Great User Experience
Tons of Content
Engaging and Social
Accessible Anywhere
2009 Adobe Systems Incorporated. All Rights Reserved.

Customer expectations have changed
Channel Customer
Channel Customer
Channel Customer
Brand/
Message
Channel Customer
Channel Customer
Channel Customer
2009 Adobe Systems Incorporated. All Rights Reserved.

Customer expectations have changed
Stand-alone apps
Channel Customer
Channel Customer
Web
browser
Channel Customer
Brand/
Message
Channel Customer
Channel Customer
Social apps
Channel Customer
Desktop widgets
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The Communication Challenge
Rapidly proliferating devices
De-fragmented consumer behavior
Disloyalty
Not-as-yesterday / always in beta
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The Communication Challenge -> Engage your customer
Accessible Collaborative Compelling
Easy to Use Personalized Responsive
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Engage your customer = Rich Internet Experiences
Rich Internet Experiences - examples
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What Makes an Experience Engaging?
Lean forward / lean backward
Explore
Experiment Participate
Create
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Engagement examples
TourTracker - Tour Of California
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Engagement examples
TourTracker - Tour Of California
Stages pages Photo pages Tour standings
Race stats
(overview, history) Flickr offical photos and (overall standings, GC,
(peleton progress, break-aways) videos KOM, sprint, select
group/team)
Play-by-play
(live minute-
by-minute
update) Course map
(map zoom, FIT course,
track riders, GPS+)
Live Flash video
(zooming, PIP)
Tracked Riders
Fan Chat (currently tracked
room Course pro le riders, individuel rider
(sprint, KOM points, peleton GPS tracking)
position, break-aways, map zoom)
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2009 Adobe Systems Incorporated. All Rights Reserved.

Engagement examples
TourTracker - Tour Of California
Stages pages Photo pages Tour standings
Race stats
(overview, history) Flickr offical photos and (overall standings, GC,
(peleton progress, break-aways) videos KOM, sprint, select
group/team)
Play-by-play
(live minute-
Annotations &
by-minute White boarding
update) Course map
Bi-Directional (map zoom, FIT course,
Audio & Video track riders, GPS+)
Real Time
Data Push
& Alerting Offline
Live Flash video
(zooming, PIP)
Data
Visualization
Data
Tracked Riders
Fan Chat Synchronization (currently tracked
room Course pro le
(sprint, KOM points, peleton
& Con ict riders, individuel rider
GPS tracking)
position, break-aways, map zoom) Resolution
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Engagement examples
Very simple eCommerce experience
2009 Adobe Systems Incorporated. All Rights Reserved.

Engagement examples
Very engaging eCommerce experience
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Engagement examples
Collaborative
You nd it here:
www.acrobat.com
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Engagement examples
Interfacing the analog and digital worlds
You nd it here:
http://www. at.co.uk/
ecodrive/
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Engagement examples
Interfacing the analog and digital worlds
2009 Adobe Systems Incorporated. All Rights Reserved.

Engagement examples
Times Reader 2.0
https://timesreader.nytimes.com/webapp/wcs/stores/servlet/TimesReader?
storeId=10001&catalogId=10001&campaignId=34W8F
2009 Adobe Systems Incorporated. All Rights Reserved.

Engagement examples
NYT - Adobe Flash for Digital Home
®
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Engagement examples
Web video
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Engagement examples
Web video (next generation)
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Engagement examples
Customer faced (Parleys)
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Engagement examples
Advanced experience example
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Engagement examples
...and employee faced
rich internet examples
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Engagement examples
Employee faced (Adobe)
SHOW APP
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Engagement examples
Philips Lightning - SAP CRM / Flex -AIR integration
Bene ts of AIR
 Key Account Managers can maintain data
online or offline
 Products, prices, discount patterns
 View dynamic charts/diagrams
 PDF output
 Unlimited UI possibilities
 Extreme performance - work on
client-side
 AIR app 1.5 MB, SQL db 6 MB
2009 Adobe Systems Incorporated. All Rights Reserved.

Engagement examples: Nasdaq US Market Replay
Designed to provide real-time intraday market data
for NASDAQ-, NYSE- and Amex-listed securities.
View all of the quotes and trades in a
particular time span, zoomed to the
millisecond level
Share a replay with clients to con rm best
execution
Review a situation for analysis or training
Review interesting situations and missed
opportunities
Help educate clients about trading
strategies
2009 Adobe Systems Incorporated. All Rights Reserved.

Engagement examples
Force.com and Adobe Flash Platform
• User interface features to shorten application learning curves, increase user acceptance,
improve productivity and reduce help-desk support calls.
• Incorporate advanced data visualizations for better decision support.
• Turn multi-step business process applications into a one-screen experience that increases
usability and efficiency.
• Provide light-weight client-side integration to unify user experiences across systems inside
and outside the rewall into a single application for better business visibility.
2009 Adobe Systems Incorporated. All Rights Reserved.

What do you need to build an engaging experience?
Rich Internet experience
2009 Adobe Systems Incorporated. All Rights Reserved.

What do you need to build an engaging experience?
Rich Internet Applications
2009 Adobe Systems Incorporated. All Rights Reserved.

What do you need to build an engaging experience?
Rich Internet Platform
Adobe Flash Applications
2009 Adobe Systems Incorporated. All Rights Reserved.

The Adobe Flash Platform
®
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Adobe Flash Platform - the clients
Web Content & Applications Standalone Applications
(Inside the browser - Flash Player) (Outside the browser - AIR)
Browsers
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Adobe Flash Platform - the clients
Web Content & Applications Standalone Applications
(Inside the browser - Flash Player) (Outside the browser - AIR)
JavaScript,
HTML, CSS, etc
DOM APIs
ActionScript 3D effects
H.264 Video E4X, Binary Data
AAC Audio
PixelBender Real-time
Browsers
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2009 Adobe Systems Incorporated. All Rights Reserved.

Adobe Flash Platform - the clients
Web Content & Applications Standalone Applications
(Inside the browser - Flash Player) (Outside the browser - AIR)
JavaScript,
HTML, CSS, etc
DOM APIs
JavaScript,
ActionScript 3D effects DOM APIs
HTML, CSS, etc
H.264 Video E4X, Binary Data ActionScript 3D effects
AAC Audio
H.264 Video
PixelBender Real-time E4X, Binary Data
AAC Audio
PixelBender Real-time
OS / Desktop
PDF Integration
Integration
Local Storage Online / Offline
Browsers Synchronization
Data Push Con ict Resolving
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Flash is Everywhere
 ≈ 99% reach on the desktop
 Over 1 Billion devices
 Update more than 85% of desktops
on the since Nov 2008
 Over 80% of video on the web
 Over 85% of Alexa 100
Millward Brown survey (published at adobe.com)
®
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Web browsing client roadmap
Desktop Class
Flash Player
Flash Player 10
10.1
Upper Tier Devices
Flash Lite 3.1
Lower Tier Devices
Flash Enabled
Today 2010
®
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Flash and Search
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Flash and Search
http://googlewebmastercentral.blogspot.com/
2009/06/ ash-indexing-with-external-resource.html
2008 Adobe Systems Incorporated. All Rights Reserved.

The Flash Platform is a complete system for web innovation
®
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Rich Internet Applications -> business perspective bene ts
Why RIA?
1. Ensure higher adoption rates
Intuitive and responsive applications look familiar to users (customer-faced
and employee-faced)
2. Offer exibility
Can be delivered across platforms and devices - RIAs can work anywhere
3. Increase productivity
Fewer screen refreshes, less clicks and faster page loads mean users can
manipulate data quickly and get more done
4. Offer cost savings
No additional infrastructure investment = no further maintenance costs.
Dramatically more productive development environment than traditional web
development
5. Speed time to development
With robust tools and a standards-based foundation, RIAs signi cantly
streamline development, enabling organizations to quickly create and deliver
engaging experiences
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Adobe acquires Omniture
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Tak
Kenny Bogoe
Adobe Systems Nordic
kbogoe@adobe.com
2006 Adobe Systems Incorporated. All Rights Reserved.