Sales Email Tracking 101
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Sales Email Tracking 101

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ToutApp is the complete sales communication platform and we'll present the HOWs and WHYs around Email, Website and Presentation tracking and teach you how to use Tracking to focus on the right leads ...

ToutApp is the complete sales communication platform and we'll present the HOWs and WHYs around Email, Website and Presentation tracking and teach you how to use Tracking to focus on the right leads and close more deals.

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Sales Email Tracking 101 Presentation Transcript

  • 1. Sales Tracking 101 WHY and HOW
  • 2. TKFounder
  • 3. About ToutApp✓Complete Sales Communications Platform✓Plugs into Gmail, Outlook, Salesforce and more...✓Streamlines emails and phone calls✓Tracks day to day emails, presentations, calls✓Keeps CRM updated✓Real-Time analytics Learn more at: http://toutapp.com
  • 4. About ToutApp
  • 5. Today’s Agenda✦ What is Sales Tracking and Why should I care?✦ How does tracking work?✦ How does tracking help me close more deals?✦ How do I incorporate it into my Sales Process?
  • 6. Tout streamlines communications in your Sales WorkflowInbound Leads Meet Initial The Call $$$Outreach “Follow Up” Demo
  • 7. Sales Workflow Inbound Leads Meet Initial The Call $$$Outreach “Follow Up” Demo NurtureLeads from EmailAutomation
  • 8. Sales Workflow Inbound Leads Meet Initial The Call $$$Outreach “Follow Up” Demo NurtureLeads from = Each step in the workflow Email requires one or more repetitive emails.Automation
  • 9. blog.toutapp.com
  • 10. Inbound Leads Spam Initial IgnoresOutreach Website Reads Clicks Presentation ForwardsLeads from EmailAutomation Replies
  • 11. Inbound Leads Spam U E Initial L C E IgnoresOutreach O N N O Website Z Reads Clicks Presentation ForwardsLeads from EmailAutomation Replies
  • 12. Types of Tracking:✓Read tracking✓Click tracking✓Presentations tracking ?✓Reply tracking Website Reads Clicks Presentation Forwards Replies
  • 13. Inbound Leads Spam Initial IgnoresOutreach Website Reads Clicks Presentation ForwardsLeads from EmailAutomation Replies
  • 14. Did youget myemail?Tracking allows you to:✓Get a clue!✓Identify who is engaged✓Follow up, Follow up...✓Hone in your messaging
  • 15. Sales Workflow Inbound Leads Meet Initial The Call $$$Outreach “Follow Up” Demo NurtureLeads from EmailAutomation
  • 16. View/Read Tracking✦ Tells you when the email has been read✦ Technology from 1980s!✦ Uses an image in the email✦ Completely passive (no pesky prompts)✦ Works 90%+ of the time (read: not 100%)
  • 17. Click Tracking✦ Tells you when links are clicked✦ Works by redirecting through tracking servers✦ Links can be white-labelled with your domain✦ Works 100% of the time
  • 18. Presentation Tracking✦ Allows you to attach Powerpoint and PDF presentations✦ Tracks when presentations are viewed and downloaded✦ Tracks engagement on your content✦ Works 100% of the time
  • 19. Website Tracking✦ Tells you which parts of your website your leads and prospects are interested in.✦ Allows you to track visits to your website that stem from an email✦ Requires you to place a small Google Analytics type script in your website✦ Tracks in real-time the pages that are visited✦ Works 100% of the time
  • 20. Did youget myemail?Tracking allows you to:✓Get a clue!✓Identify who is engaged✓Follow up, Follow up...✓Hone in your messaging
  • 21. Tracking allows you to follow upbased on engagement behavior.
  • 22. Tracking+Templates shows youhow well your messaging isperforming.
  • 23. Tracking also allows you tomonitor trends around yourcontent, approach and engagementin real-time.
  • 24. Sales Tracking allows you to:✦ Get a clue into your communications process✦ Identify who is engaged✦ Follow up, Follow up...✦ Measure and improve your messaging
  • 25. Sales Tracking allows you to:✦ Focus on the most engaged people✦ Close more deals✦ Be more efficient
  • 26. unify your sales communications
  • 27. About ToutApp✓Complete Sales Communications Platform✓Plugs into Gmail, Outlook, Salesforce and more...✓Streamlines emails and phone calls✓Tracks day to day emails, presentations, calls✓Keeps CRM updated✓Real-Time analytics Learn more at: http://toutapp.com
  • 28. unify your sales communicationsInbound Leads Meet Initial The Call $$$Outreach “Follow Up” Demo
  • 29. Questions?