3 Demo Collaborate, Consolidate and manage Social marketing
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3 Demo Collaborate, Consolidate and manage Social marketing

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Part 3 - SocialCRM in a Marketing Campaign.

Part 3 - SocialCRM in a Marketing Campaign.

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3 Demo Collaborate, Consolidate and manage Social marketing Presentation Transcript

  • 1. Demo: Collaborate, Consolidate and Manage Social Marketing
  • 2. Peter Cutts, Business Solutions Consultant- Touchstone CRM - CRM Strategy - Microsoft Partner Excellence Awarded - Marketplace solutions guru!
  • 3. Extending the Reach of Traditional CRM Marketing CRM CRM Contacts Profiles History Preferences Interaction s eMail Events Phone Calls eMails Web Forms Classic Channels Email Phone Calls Hard Copy
  • 4. eMail Events
  • 5. Extending the Reach of Traditional CRM Marketing CRM CRM Contacts Profiles History Preferences Interaction s Social Events eMail events Phone Calls eMails Web Forms Awareness & Sentiment Classic Channels Email Phone Calls Hard Copy
  • 6. Extended Social Media Channels
  • 7. Demo – Microsoft Dynamics CRM Tablet Desktop Phone Cloud On-Premises
  • 8. Social Discovery
  • 9. Making Sense of the Noise Marketing CRM CRM Contacts Profiles History Preferences Interaction s Social Events eMail events Phone Calls eMails Web Forms Awareness & Sentiment
  • 10. Marketing CRM CRM Contacts Profiles History Preferences Interaction s Social Events Awareness & Sentiment Making Sense of the Noise
  • 11. Solicited (and Unsolicited) Sentiment Tracking
  • 12. Internal Social Collaboration Simplified business insight and collaboration capabilities Micro-blogging to post statuses, questions, answers and comments Consumerised user experience similar to Twitter and Facebook View timelines of important statuses on walls Follow people and records that are relevant to you threads online MESSAGING