EXECUTIVE SUMMARY
prepared on: July 2009
prepared by: Aboutt Inc
property of: Aboutt Inc

What we know
PROBLEM
• VoIP today is seen as a competitor to Telcos
• The cost of delivering IP communication is rapidly approaching zero
• Social networks and the real-time web are changing the way we communicate
and interact
• All technologies need to adapt to remain relevant
this is a table but so are…
VoIP communication apps not like tables
• The state of VoIP today doesn’t fit the new environment
Where is voice within the real-time social web?

SOLUTION
the idea
• consumer VoIP needs a new equation. the old model
doesn’t work.
• make VoIP sexy by taking advantage of current trends
(social networks, personalization and cloud computing)

o cheap long distance
FUNCTIONS
import your contacts from
o touchring to touchring free send sms to anyone, anywhere Outlook, Google, Yahoo and
o connect your SIP accounts more
o set availability times personalize your touchring aggregates all your IM
o limit callers by password with unique skins, images, accounts and makes them
o limit callers to Facebook videos, and more accessible from one place
friends or Twitter
followers
real time stream to keep you o use Facebook chat fully functional twitter
updates on what is happening o post and receive updates client
in your networks
o (info seekers )talk with made available to
a short and sweet url that you
experts developers to bring voice
can share easily
o (experts) sell your communication to their
knowledge web apps and/or build
o rate quality of the advice plugins for touchring

ACCESS AND SHARING

* colored birds denote(desktop/webavailable to
the different platforms
functionality
vs. mobile)
ECOSYSTEM
user application
platform components
touchring ecosystem

Touchring Owner Visitor
Creates a touchring
USER SCENARIO
or touchring muse
Privacy
check
Transfer $
to owner Payment connects
upon check call
completion
sees the
touchring muse
share wants to one click
everywhere connect dial/sms
sees the
touchring
Privacy
check
touchring muse
touchring connects call

Naked Pizza creates their Touchring
ENTERPRISE SCENARIO
Promotional tweet with tr url
Offer discounts
to people who
place the Naked
Pizza Touchring
on their blog/site
goes viral
Touchring provides
tracking analytics so
Naked Pizza can track
Result: Lots of pizza sold their campaign

MONETIZATION

SUCCESS
Partnership
with Coca Cola 1 million downloads
Korea formed
Cokephone launched
12.03.2008 04.01.2009 04.24.2009
the purpose the result
• excite the community 3weeks… 1 million
• be interactive downloads… 30%
• be fun returning users
what is cokephone?
The Cokephone provides a first-of-its-kind platform through which premium Coke content and media can be delivered
right to Coke’s biggest advocates. The campaign sets a new standard for how marketing should be approached online.