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Rimma Perelmuter, MEF, at V Mobile VAS Conference: Mobile Social Networking and UGC – Hype or Reality?
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Rimma Perelmuter, MEF, at V Mobile VAS Conference: Mobile Social Networking and UGC – Hype or Reality?

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Rimma Perelmuter ...

Rimma Perelmuter
Executive Director, Mobile Entertainment Forum
Mobile VAS V – November 27, 2008

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Mobile Social Networking and UGC – Hype or Reality?

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Rimma Perelmuter, MEF, at V Mobile VAS Conference: Mobile Social Networking and UGC – Hype or Reality? Rimma Perelmuter, MEF, at V Mobile VAS Conference: Mobile Social Networking and UGC – Hype or Reality? Presentation Transcript

  • Опубликовано на Procontent.RU Mobile Social Networking and UGC – Hype or Reality? Rimma Perelmuter Executive Director, Mobile Entertainment Forum Mobile VAS V – November 27, 2008
  • Опубликовано на Procontent.RU MEF on Mobile Social Networking Background: o In 2006, MEF and Informa forecast that Mobile Communities & UGC would be worth $13.2 billion by 2011 o By 2008, MEF’s membership survey identified social networking as a priority for 60% of our members MEF’s Objectives w/in Mobile Social Networking o Identify the different ways mobile social networks can best be monetised o Provide clear regulatory guidance on how to operate them in compliance with local Regulations 1
  • Опубликовано на Procontent.RU Social Networking boom extends to mobile Accessed a social networking site or blog: EU5 Accessed a social networking site or blog: EU5 vs US 2,500,000 12,000,000 APR 2007 MAR 2008 10,000,000 2,000,000 8,000,000 1,500,000 6,000,000 1,000,000 4,000,000 500,000 2,000,000 0 0 Source: FR DE IT ES UK EU5 US ComScore: M-Metrics 2007 2
  • Опубликовано на Procontent.RU Social networking fastest growing mobile internet genre Search becoming more important as the entry point to the mobile internet Mobile Internet Genres – Year on Year Growth, July 07 to July 08 120.0% 113.2% 110.4% % year on year growth in unique users 100.0% 80.0% 74.9% 65.4% 61.9% 60.0% 50.3% 49.8% 44.8% 37.2% 39.2% 40.0% 29.9% 26.2% 22.6% 18.4% Source: 20.0% ComScore: M-Metrics 0.0% •3 month Social Networking Search Engines Weather via News via browser Sport via browser News/Info via Personal e-mail via browsers Browser Browser via browser average ending July EU5 US 2008 3
  • Опубликовано на Procontent.RU Mobile social networking users younger and slightly more female than other genres Mobile Internet Genres Demographics 48.0% Browsed for news/info - US Social Networking - US 43.0% Weather - US Web search - US 38.0% News - US % Female Social Networking - EU Browsed for news/info - EU 33.0% Web search - EU 28.0% News - EU Weather - EU Sports - US Source: 23.0% ComScore: Higher on chart = more f emale Further to right = older M-Metrics Sports - EU Size of bubbles = # of users •3 month 18.0% average 24.0 26.0 28.0 30.0 32.0 34.0 36.0 ending June Median Age 2008 4
  • Опубликовано на Procontent.RU Established global social networks popular on mobile in most countries -Most EU countries have popular home grown service, e.g. StudiVZ and Skyblog. -Live Spaces more popular in EU away from home turf Mobile Social Networking Brand Rankings US UK ES IT DE FR Myspace 1 3 3 3 2 5 Facebook 2 1 5 5 4 YouTube 3 2 2 2 3 2 Flickr 4 Yahoo! Groups 5 Windows Live Spaces 4 1 1 1 Bebo 5 Fotolog 4 Badoo 4 Source: StudiVZ 1 ComScore: M- schuelerVZ 4 Metrics MyVideo 5 3 month average Skyblog 3 ending June 2008 5
  • Опубликовано на Procontent.RU Can the rise of mobile social networking be supported by a sustainable revenue model? What role does content and brand affinity play? Do SMS based services play a big role? Are subscription services the answer or will users demand free acces? Will an ad-funded model pay high CPMs for attracting mass audiences? Finally, is it all a fad that has been overhyped or does the future look bright? … 6
  • Опубликовано на Procontent.RU Russia Mobile VAS Event 2008: Panel on Social Networking and UGC Moderated by Rimma Perelmuter, MEF Executive Director Panelists: o Khachatyr Arushanov, Adviser to CEO, Kosmos-TV o Andrew Borisevich, Business Development Director, Russia & CIS, SUP Fabric o Maxim Trukhin, Executive Director, Mambo 7
  • Опубликовано на Procontent.RU Thank You! www.m-e-f.org 8