Ralph Simon MEF-Americas at V VAS 2008 Conference in St. Petersburg

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  • 1. Опубликовано на Procontent.RU 5th Mobile VAS Conference November 27-28, 2008 St Petersburg Presented by Ralph Simon Chairman Emeritus – MEF Americas & The Mobilium Group
  • 2. Опубликовано на Procontent.RU New Trends in Rich Media for mobile What will drive VAS usage In 2009/2010 ?
  • 3. Опубликовано на Procontent.RU Lesson No. 1 “If you snooze, you lose” „Ne stchelkai kljuvom‟
  • 4. Опубликовано на Procontent.RU Who is the VAS expert in the next picture ? Which country is this ?
  • 5. Опубликовано на Procontent.RU Which one is the VAS expert ?
  • 6. Опубликовано на Procontent.RU These 3 Bolivians used mobile contextual content/advertising to drive their own specialized, localized business A golden VAS rule !
  • 7. Опубликовано на Procontent.RU Major rich media driving VAS revenue SMS Competitions in Mobisites – movie tickets   media creates product interest Mobile Advertising   Instant messaging  Social networking & The M Wallet  blogging  Internet search on Mobizines – mobile  mobiles magazines  Info on demand SMS‟s: iSend = „SMS Call me‟ & Mobisodes – Mobile TV „SMS Mail me‟  episodes
  • 8. Опубликовано на Procontent.RU Contextual Content How do you design your “call to action” ?  Is your VAS strategy effectively targetted?  The wrong example: India story  Are you developing VAS to fill a local  contextual need/demand ?
  • 9. Опубликовано на Procontent.RU 2 High potential new VAS areas After ring tones, music, games &  infotainment what comes next ? Mobile Money transfers   Physical goods purchased on mobile devices  Mobile advertising
  • 10. Опубликовано на Procontent.RU Mobile Advertising showing strong growth – forecasters agree Ovum: 2008 = $46m 2010 = $1.3bn   Yankee Group: 2006 = $40m 2010=$2bn  Jupiter Research: 2011 = $2.1bn  eMarketer: 2006 =$421m 2011 = $11.3bn  Shosteck Group: 2010 = $9.6bn  Informa Telecoms: 2007 = $1.5bn 2011 = $11.5bn
  • 11. Опубликовано на Procontent.RU Is Mobile a Media? Time 4:19 Ad Rev. $68.50 $70 3:50 3:42 $60 3:21 $47.40 $50 2:52 Average Advertising Time Spent 2:24 $40 Revenues per day by 2:39 (Billions) Media 1:55 (in Hours) $30 $21.50 1:26 1:30 $20 :57 $12.50 0:30 0:42 $10 :28 0:48 $0.07 $0.04 TV Paper Radio Internet Games Mobile
  • 12. Опубликовано на Procontent.RU Amobee‟s holistic approach to ad-serving Games & Apps SMS/MMS Video/ Music WAP Music/Video - On/off portal Ad funded apps - streaming and P2P and A2P on/off portal downloads
  • 13. Amobee‟s Operator Опубликовано на Procontent.RU Campaigns…
  • 14. Опубликовано на Procontent.RU The Mobile Internet on 3G Smart phones
  • 15. Опубликовано на Procontent.RU Mobile internet use & penetration USA 15.6%  UK 12.9% Significant growth will  come in 2009 thanks To new smart devices Italy 11.9%  from Nokia, Blackberry, Sony Russia 11.2%  Ericsson, LG, Samsung Spain 10.8% 
  • 16. Опубликовано на Procontent.RU Thank you to all of you Millenial Digital Natives Спасибо St Petersburg ! Let‟s go & have a beer afterwards & at the XXXX party !