Ralph Simon MEF-Americas at V VAS 2008 Conference in St. Petersburg

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Ralph Simon MEF-Americas at V VAS 2008 Conference in St. Petersburg

  1. 1. Опубликовано на Procontent.RU 5th Mobile VAS Conference November 27-28, 2008 St Petersburg Presented by Ralph Simon Chairman Emeritus – MEF Americas & The Mobilium Group
  2. 2. Опубликовано на Procontent.RU New Trends in Rich Media for mobile What will drive VAS usage In 2009/2010 ?
  3. 3. Опубликовано на Procontent.RU Lesson No. 1 “If you snooze, you lose” „Ne stchelkai kljuvom‟
  4. 4. Опубликовано на Procontent.RU Who is the VAS expert in the next picture ? Which country is this ?
  5. 5. Опубликовано на Procontent.RU Which one is the VAS expert ?
  6. 6. Опубликовано на Procontent.RU These 3 Bolivians used mobile contextual content/advertising to drive their own specialized, localized business A golden VAS rule !
  7. 7. Опубликовано на Procontent.RU Major rich media driving VAS revenue SMS Competitions in Mobisites – movie tickets   media creates product interest Mobile Advertising   Instant messaging  Social networking & The M Wallet  blogging  Internet search on Mobizines – mobile  mobiles magazines  Info on demand SMS‟s: iSend = „SMS Call me‟ & Mobisodes – Mobile TV „SMS Mail me‟  episodes
  8. 8. Опубликовано на Procontent.RU Contextual Content How do you design your “call to action” ?  Is your VAS strategy effectively targetted?  The wrong example: India story  Are you developing VAS to fill a local  contextual need/demand ?
  9. 9. Опубликовано на Procontent.RU 2 High potential new VAS areas After ring tones, music, games &  infotainment what comes next ? Mobile Money transfers   Physical goods purchased on mobile devices  Mobile advertising
  10. 10. Опубликовано на Procontent.RU Mobile Advertising showing strong growth – forecasters agree Ovum: 2008 = $46m 2010 = $1.3bn   Yankee Group: 2006 = $40m 2010=$2bn  Jupiter Research: 2011 = $2.1bn  eMarketer: 2006 =$421m 2011 = $11.3bn  Shosteck Group: 2010 = $9.6bn  Informa Telecoms: 2007 = $1.5bn 2011 = $11.5bn
  11. 11. Опубликовано на Procontent.RU Is Mobile a Media? Time 4:19 Ad Rev. $68.50 $70 3:50 3:42 $60 3:21 $47.40 $50 2:52 Average Advertising Time Spent 2:24 $40 Revenues per day by 2:39 (Billions) Media 1:55 (in Hours) $30 $21.50 1:26 1:30 $20 :57 $12.50 0:30 0:42 $10 :28 0:48 $0.07 $0.04 TV Paper Radio Internet Games Mobile
  12. 12. Опубликовано на Procontent.RU Amobee‟s holistic approach to ad-serving Games & Apps SMS/MMS Video/ Music WAP Music/Video - On/off portal Ad funded apps - streaming and P2P and A2P on/off portal downloads
  13. 13. Amobee‟s Operator Опубликовано на Procontent.RU Campaigns…
  14. 14. Опубликовано на Procontent.RU The Mobile Internet on 3G Smart phones
  15. 15. Опубликовано на Procontent.RU Mobile internet use & penetration USA 15.6%  UK 12.9% Significant growth will  come in 2009 thanks To new smart devices Italy 11.9%  from Nokia, Blackberry, Sony Russia 11.2%  Ericsson, LG, Samsung Spain 10.8% 
  16. 16. Опубликовано на Procontent.RU Thank you to all of you Millenial Digital Natives Спасибо St Petersburg ! Let‟s go & have a beer afterwards & at the XXXX party !

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