Ralph Simon Mef Vas V

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  • 1. Опубликовано на Procontent.RU 5th Mobile VAS Conference November 27-28, 2008 St Petersburg Presented by Ralph Simon Chairman Emeritus – MEF Americas & The Mobilium Group
  • 2. Опубликовано на Procontent.RU New Trends in Rich Media for mobile What will drive VAS usage In 2009/2010 ?
  • 3. Опубликовано на Procontent.RU Lesson No. 1 “If you snooze, you lose” „Ne stchelkai kljuvom‟
  • 4. Опубликовано на Procontent.RU Who is the VAS expert in the next picture ? Which country is this ?
  • 5. Опубликовано на Procontent.RU Which one is the VAS expert ?
  • 6. Опубликовано на Procontent.RU These 3 Bolivians used mobile contextual content/advertising to drive their own specialized, localized business A golden VAS rule !
  • 7. Опубликовано на Procontent.RU Major rich media driving VAS revenue  SMS Competitions in  Mobisites – movie tickets media creates product interest  Mobile Advertising  Instant messaging  Social networking &  The M Wallet blogging  Internet search on mobiles  Mobizines – mobile magazines  Info on demand SMS‟s: iSend = „SMS Call me‟ & „SMS Mail me‟  Mobisodes – Mobile TV episodes
  • 8. Опубликовано на Procontent.RU Contextual Content  How do you design your “call to action” ?  Is your VAS strategy effectively targetted?  The wrong example: India story  Are you developing VAS to fill a local contextual need/demand ?
  • 9. Опубликовано на Procontent.RU 2 High potential new VAS areas  After ring tones, music, games & infotainment what comes next ?  Mobile Money transfers  Physical goods purchased on mobile devices  Mobile advertising
  • 10. Опубликовано на Procontent.RU Mobile Advertising showing strong growth – forecasters agree  Ovum: 2008 = $46m 2010 = $1.3bn  Yankee Group: 2006 = $40m 2010=$2bn  Jupiter Research: 2011 = $2.1bn  eMarketer: 2006 =$421m 2011 = $11.3bn  Shosteck Group: 2010 = $9.6bn  Informa Telecoms: 2007 = $1.5bn 2011 = $11.5bn
  • 11. Опубликовано на Procontent.RU Is Mobile a Media? Time 4:19 $68.50 Ad Rev. $70 3:50 3:42 $60 3:21 $47.40 $50 2:52 Average Advertising 2:24 Time Spent Revenues $40 per day by (Billions) 2:39 1:55 Media $30 (in Hours) $21.50 1:26 $20 1:30 $12.50 :57 0:30 $10 0:42 :28 0:48 $0.07 $0.04 TV Paper Radio Internet Games Mobile
  • 12. Опубликовано на Procontent.RU Amobee‟s holistic approach to ad-serving Games & Apps WAP SMS/MMS Video/ Music Music/Video - Ad funded apps - On/off portal P2P and A2P streaming and on/off portal downloads
  • 13. Amobee‟s Operator Опубликовано на Procontent.RU Campaigns…
  • 14. Опубликовано на Procontent.RU The Mobile Internet on 3G Smart phones
  • 15. Опубликовано на Procontent.RU Mobile internet use & penetration  USA 15.6%  UK 12.9% Significant growth will come in 2009 thanks  Italy 11.9% To new smart devices from Nokia, Blackberry, Sony  Russia 11.2% Ericsson, LG, Samsung  Spain 10.8%
  • 16. Опубликовано на Procontent.RU Thank you to all of you Millenial Digital Natives Спасибо St Petersburg ! Let‟s go & have a beer afterwards & at the XXXX party !