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Procontent Ru Presentation  Paolo Giudici (Zed) Moco 2009
 

Procontent Ru Presentation Paolo Giudici (Zed) Moco 2009

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    Procontent Ru Presentation  Paolo Giudici (Zed) Moco 2009 Procontent Ru Presentation Paolo Giudici (Zed) Moco 2009 Presentation Transcript

    • Опубликовано на Procontent.Ru Outsourcing beyond Partnership Paolo Giudici Corporate Projects Management June 2009
    • Опубликовано на Procontent.Ru • Leadership: #1 company in the Mobile Value Added Services industry • Experience: +10 year experience in the digital entertainment industry • Global geographical footprint: operations in 55 countries in 5 continents, through agreements with 130 mobile networks. Offices in 22 world capitals. • Dedication: 2,000 employees worldwide. 50% dedicated to R&D and innovation • Extensive portfolio: 170.000 SKUS of mobile content products and services (personalization, games and applications)
    • Опубликовано на Procontent.Ru 10+ years of experience in the digital entertainment industry 55 countries PlayerX 37 countries Monstermob Acquisition Acquisition 15 countries Zed Acquisition 11 countries In-house games studio is founded First SMS & WAP launched 1996 1999 2002 2004 2006 2009
    • Опубликовано на Procontent.Ru Mobile Content 4
    • Опубликовано на Procontent.Ru Mobile content market Entertainment, Information Personalization, Music, Videos, Games, News Non-messaging data services •$ 200 billion in 2008 • 35% Growth (2008 Vs. 2007) • Non-SMS services generating up to 50% of non-voice revenues (Vodafone Europe in 2008) Source: Netsize guide 2009 – Informa Telecoms & Media A steady increasing Market 5
    • Опубликовано на Procontent.Ru Operator and mobile content market Mobile content value chain Operator Unique Position WAP RETAIL END- CONTENT MANAGEMENT & WEB PORTAL (MARKETING & SALES) USER X X X X X X X X X XXX X X X XXX X X X XCONTENT X X X CONTENT X X ADVERTISING/ X X X XX X X X X IP OWNERS DEVELOPERS/ AGGREGATORS/ CRM/ X PUBLISHERSX X X INTEGRATORSX X PROMOTION X XX X X XX X X XX X X X X TECHNOLOGY PLATFORM Increasing market and unique position controlling access to end-user BUT… 6
    • Опубликовано на Procontent.Ru Operator and mobile content market •Not traditional core business •Tough competition from off-portal players •Operating a portal with various services is complex and requires a lot of dedicated resources in terms of: • Content portfolio management (relationship with different licensors, publishers, aggregators) • Marketing & Sales efforts • Technology platform 7
    • Опубликовано на Procontent.Ru Solution? Master Service Content Provider 8
    • Опубликовано на Procontent.Ru MSCP Solution Operator Unique Position WAP RETAIL END- CONTENT MANAGEMENT & WEB PORTAL (MARKETING & SALES) USER X X X X X X X X X XXX X X X XXX X X CONTENT X XCONTENT X X X X X X X X XX AGGREGATORS/ ADVERTISING/ IP OWNERS X X DEVELOPERS/ X PUBLISHERSX X X X INTEGRATORSX CRM/ X X PROMOTION X XX X X XX X X XX X X X X TECHNOLOGY PLATFORM OPERATOR + MSCP PARTNERSHIP FULL END TO END SOLUTION COST EFFICIENCY + REVENUE INCREASE 9
    • Опубликовано на Procontent.Ru Full End to End and Flexible Service Solution Customization to meet every specific need CONTENT PORTAL RETAIL MANAGEMENT MANAGEMENT MARKETING & SALES • Portfolio optimization • CRM & Mobile Marketing • Content Providers campaign optimization tools Management (commercial • Front-end Multi–Channel • Full range of Business agreements/Licensing, Management Models (Pull, Push, Rental, content submission, sales (Wap, Web, SIM Browsing) Pack, Trial) reports) • Detailed Stats & Business • White Label content: • Full categories management reports In-house production (Personalization, Music, capacity (all categories) • Advertising Management Videos, Games, News) (Banners display) • Own IP and content catalogue • Customer Care TECHNOLOGY • Multi Service Delivery Platform (Wap, Web, SMS Premium, SIM browsing) • Connectivity & Billing Management Platform • Front-end & Back-end Management 10
    • Опубликовано на Procontent.Ru The MSCP benefits for an operator Improve Maximize Cost Efficiency Revenue • Turn Key solution for • Harmonization of sales content/portal management channel: no repeated content and technology and services • Centralization: one agent to • Content Portfolio Optimization deal with all content providers (selection and update) • Unified billing system • Increased bargaining power with content providers • No technology investment and maintenance cost for • Marketing/CRM: acquisition and operators retention of customer • Cross / Up-Selling 11
    • Опубликовано на Procontent.Ru Experience MSCP PROVEN CONTENT SALES EXPERTISE LEVERAGING EXPERIENCE OWN D2C OFFER PARTNERSHIP • Customized solutions implemented across the world for • 10 year experience in the • Our goal is to provide an operators with different MVAS Sector efficient service to all our requirements and specificities partners (from content providers to the operator) to •Telefonica MSCP in 12 LATAM optimize each partner • Strong D2C offer and countries, all categories benefit International presence: • O2 UK 100%Mobile Game Store 11 brands across 44 Front countries • Collaboration with High • Vodafone Global Official Games Profile partners (from IP aggregator in 12 countries • Understanding of customers owners to Content needs (local flavour and providers) • Orange World Official games global trend) aggregators in 7 countries • AT&T USA official major label aggregator /… /… /… 12
    • Опубликовано на Procontent.Ru Thank you