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AC&M Consulting: Russian mobile VAS market 1Q2011
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AC&M Consulting: Russian mobile VAS market 1Q2011

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    AC&M Consulting: Russian mobile VAS market 1Q2011 AC&M Consulting: Russian mobile VAS market 1Q2011 Presentation Transcript

    • Total Russian VAS Market VAS Segmentation 1Q11 1Q11/1Q10 1Q11/4Q10 Revenue, RUR mln 1Q11 1Q11/1Q10 1Q11/4Q10VAS revenues, RUR mln 44,208.5 19.8% 8.0% Content 11,833.5 17.9% 8.0%VAS ARPU, RUR 67.0 14.0% 6.9% Data 17,143.9 42.7% 12.8%VAS share in revenues* 24.8% Messaging 13,261.1 -1.1% 4.5%*Revenue=Operating Revenue excluding Sales of Equipment Other VAS 1,970.0 37.8% -6.1%VAS Share in Revenues Content Market Breakdown (1Q11) Messaging Market Breakdown (1Q11)VAS Market Breakdown by Operator Data Market Breakdown (1Q11) Other VAS Market Breakdown (1Q11) Advanced Communications & Media 11/2a Armyansky pereulok Moscow 101990 Russia Phone: +7 495 933-5578 / 623-5480 Russia Email: info@acm-consulting.comSOURCE: Company data, ACM-Consulting estimates
    • Total Russian VAS Market VAS Segmentation 1Q11 1Q11/1Q10 1Q11/4Q10 Revenue, US$ mln 1Q11 1Q11/1Q10 1Q11/4Q10VAS revenues, US$ mln 1,510.4 22.4% 13.3% Content 404.3 20.4% 13.3%VAS ARPU, US$ 2.3 16.4% 12.2% Data 585.7 45.7% 18.4%VAS share in revenues* 24.8% Messaging 453.1 1.0% 9.6%*Revenue=Operating Revenue excluding Sales of Equipment Other VAS 67.3 40.8% -1.5%VAS Share in Revenues Content Market Breakdown (1Q11) Messaging Market Breakdown (1Q11)VAS Market Breakdown by Operator Data Market Breakdown (1Q11) Other VAS Market Breakdown (1Q11) Advanced Communications & Media 11/2a Armyansky pereulok Moscow 101990 Russia Phone: +7 495 933-5578 / 623-5480 Russia Email: info@acm-consulting.comSOURCE: Company data, ACM-Consulting estimates
    • MESSAGING DATASMS P2P GPRS-WAPMMS P2P (excl. Data Traffic in roaming) GPRS-InternetE-mail (subscription fee) Corporate NetworkIM (subscription fee) WAP Tariff ModifiersSMS Tariff Modifiers GPRS Tariff ModifiersMMS Tariff ModifiersVoice SMSSMS to E-mail PLUS:VAS Roaming Gross revenue from VAS received from own subscribers in all kinds of roaming: alloMixed VAS Bundles (VAS+VAS) Gross revenue from VAS: allocated to the corresponding VAS revenue streamsMixed Voice+VAS Bundles VAS part of gross revenue: allocated to the corresponding VAS revenue streamsAll numbers are adjusted to the gross method of revenue recognition except for the revenue from Mobile Commerce.
    • CONTENT 1. CPA 2. Aggregation: WAP Portal (subscription fee and content) STK RBT USSD iVR SMS MMS ICBC LBS Mobile TV (subscription fee and advertising) 3. SMS Gates 4. WAP/GPRS Traffic Sharing PLUS:ed from own subscribers in all kinds of roaming: allocated to the corresponding VAS revenue streamsted to the corresponding VAS revenue streams ated to the corresponding VAS revenue streamst for the revenue from Mobile Commerce.
    • OTHER VAS m-Commerce (net) CSD VoIP (subscription fee) PTT (subscription fee) FMC (subscription fee) Basic VAS (Voice Mail, Caller ID/Anti-Caller ID, Conference Connection) Live Balancecated to the corresponding VAS revenue streams
    • Data Usage PolicyThis data is distributed as is, free of charge for informational purposes only. Theinformation herein represents estimates by AC&M analysts and may be changedat any time if more reliable data is available or AC&M decides to review itsestimates. AC&M doWhile using this data, publishing or referring to it please mention AdvancedCommunications and Media (AC&M) as a source of the respective information.Web publishers should also provide a clickable link to AC&M web-site, http://www.acm-consulting.com/ inThank you for your interest and understanding.