Loyal User Acquisition
Introduction Hello St. Petersburg, I’m Ben  SponsorPay helps developers and publishers of Apps:     Monetization     ...
Agenda .Introduction The history of Mobile User Acquisition What are your options today? How to best acquire loyal use...
The History of Mobile User Acquisition Pre App Store      User Acquisition was mainly Mobile Content       (Premium SMS ...
2008 - Birth of the App Store User Acquisition WAS simple:      Create a new app      Upload it to the app store      ...
The App Revolution Thousands of apps entered the iOS App Store and Android  Market (now known as Google Play Store) The ...
How do Users find your App? Search?     You will acquire 25X more users by being in the top      new apps list than rely...
What happened? Incentivized installs were bought to climb up the  rankings Organic users were won as a spill over effect...
So, what are your Options? Display Advertising PR Getting featured  Performance marketing:        Non-incentivized  ...
Incent or non-incent? Non-incent                  Incent     Higher price                Lower price     Less volume ...
How do we achieve Quality?              Pub 1              Pub 2                             Your App              Pub 3  ...
Recommendations
Recommendations for Incent User Acquisition Campaigns Focus on key countries for higher ROI Switching from burst campaig...
Ben JegerHead of Mobile Advertiser Relations EMEA/APACben.jeger@sponsorpay.com
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1208jeger

  1. 1. Loyal User Acquisition
  2. 2. Introduction Hello St. Petersburg, I’m Ben  SponsorPay helps developers and publishers of Apps:  Monetization  User Acquisition
  3. 3. Agenda .Introduction The history of Mobile User Acquisition What are your options today? How to best acquire loyal users using the incent channel Questions & Answers
  4. 4. The History of Mobile User Acquisition Pre App Store  User Acquisition was mainly Mobile Content (Premium SMS & Subscriptions) With the emergence of touch screens something was about to change...
  5. 5. 2008 - Birth of the App Store User Acquisition WAS simple:  Create a new app  Upload it to the app store  and get loyal users
  6. 6. The App Revolution Thousands of apps entered the iOS App Store and Android Market (now known as Google Play Store) The BIG Question arose: How does your app get discovered amongst 1000s of Apps???
  7. 7. How do Users find your App? Search?  You will acquire 25X more users by being in the top new apps list than relying on search  App-Store-SEO helps, but: Top Ranking is the key to the users’ devices
  8. 8. What happened? Incentivized installs were bought to climb up the rankings Organic users were won as a spill over effect This distorted the rankings (especially on iOS) Apple ban of incent installs
  9. 9. So, what are your Options? Display Advertising PR Getting featured  Performance marketing:  Non-incentivized  Incentivized?!
  10. 10. Incent or non-incent? Non-incent  Incent  Higher price  Lower price  Less volume  More volume  High quality  Quality!  Use both  Understand the channel
  11. 11. How do we achieve Quality? Pub 1 Pub 2 Your App Pub 3 Pub 4
  12. 12. Recommendations
  13. 13. Recommendations for Incent User Acquisition Campaigns Focus on key countries for higher ROI Switching from burst campaigns (after initial launch) to steady spend for quality Retargeted engagement to get users back in your app Use rewarded engagement as a tutorial Make sure to optimize your campaign with your AM
  14. 14. Ben JegerHead of Mobile Advertiser Relations EMEA/APACben.jeger@sponsorpay.com

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