1206rouffineau

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1206rouffineau

  1. 1. Cliches about mobile development!Thibaut Rouffineauwww.wipconnector.comwww.wipfactory.comuk.droidcon.com@thibautR
  2. 2. Who wants a ticket forMobile World Congress?
  3. 3. Which of these 4 countries represents Russian developer activities on Odesk? Tweet your answer 1,2,3 or 4 @thibautR #vasforum 1 23 4 3
  4. 4. My A-Level results!
  5. 5. "Im going to destroy Android, because its a stolen product” goodevil-0 "Im willing to gothermonuclear waron this”
  6. 6. What do you love about black and white?
  7. 7. "Im going to destroy Android, because its a stolen product” goodevil-0 "Im willing to gothermonuclear waron this”
  8. 8. Grey works!!!!
  9. 9. The developer
  10. 10. Most expensive people in the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012
  11. 11. The back-end guy!
  12. 12. The Grey team
  13. 13. The white mobile web
  14. 14. The Black mobile web
  15. 15. The Black Apps
  16. 16. And for Android?
  17. 17. Grey apps ?
  18. 18. Busy playing field!
  19. 19. Open playing app field? Android iOS Nokia WP7 Apps 450,000 550,000 65,000 70,000Download/ 1.1B 1.2B 390M <35M month Averagedownload 2444 2181 6000 500per month per app Data: various announcements by vendors April 2012
  20. 20. 12 months ago… Android iOS Nokia WP7 Apps 320,000 500,000+ 50,000 35,000Download/ 1.1B 1B 300M <35M month Averagedownload 3300 2000 6000 1000per month per app Data: various announcements by vendors September 2011
  21. 21. How many new websites in 2011? 300 millionAdded websites in 2011555 million sites in total according to royal.pingdom.com http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
  22. 22. Open playing app field? Android iOS Nokia Web Apps 450,000 550,000 65,000 555MDownload/ month & 1.1B 1.2B 390M 10,000BPage Viewsper month Averagedownload per month per 2444 2181 6000 18,000 app / PV per site Data: various announcements by vendors April 2012
  23. 23. 6 months ago Android iOS Nokia Web Apps 320,000 500,000+ 50,000 255MDownload/ month & 1.1B 1B 300M 2,600BPage Viewsper month Averagedownload per month per 3300 2000 6000 11,000 app / PV per site Data: various announcements by vendors September 2012
  24. 24. Top 10 websites make up …….. of traffic!
  25. 25. Top 10 websites make up 41% of traffic!
  26. 26. Busy playing field?
  27. 27. Distribution
  28. 28. Math again! New apps / year 200,000 Cost of production $20,000 Cost of marketing $5,000Developer total yearly marketing budget $1,000,000,000
  29. 29. Compare• $660MGoogle Sales & Marketing budget Q3’10• $486M Apple advertising budget in 2008• $400M Windows Phone 7 launch budget
  30. 30. Challenge the apps dogma!Apps are NOT what apps developers do!Apps are NOT bound to a technology!Apps do NOT live in a crowdy spaceApps are NOT a distribution method
  31. 31. Which of these 4 countries represents Russian developer activities on Odesk? Tweet your answer 1,2,3 or 4 @thibautR #vasforum 1 23 4 52
  32. 32. 1 23 4 53
  33. 33. Thanks a lot! See you in BCN for MWC!Thibaut Rouffineauwww.wipconnector.comwww.wipfactory.comuk.droidcon.com@thibautR

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