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The Power Trio - Integration through SOA, Enterprise Mobility & Gamification

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Presented in The Power Trio - Torry Harris Business Solutions Event in Vienna, November, 2013 …

Presented in The Power Trio - Torry Harris Business Solutions Event in Vienna, November, 2013

Presenter: Karthik T S
Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data
User Experience and Gamification Enthusiast

Published in: Technology, Business

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  • 1. KARTHIK T S Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data User Experience and Gamification Enthusiast
  • 2. THE POWER TRIO - THE LINK GAMIFICATION MOBILITY AS A CHANNEL SOA AS A MEANS
  • 3. WHAT IS GAMIFICATION – QUICK RECAP GAME MECHANICS REAL-LIFE SITUATIONS Scoring & Comparison Fantasy Environments Story Telling Challenges Training Customer Engagement Employee Engagement Building Awareness Applied in
  • 4. PURPOSE MOTIVATE PEOPLE DRIVE BEHAVIOR
  • 5. RECAP OF KEY CONCEPTS IN GAMIFICATION EXTRINSIC MOTIVATION Points Leaderboards Badges Prizes Money Progress Bars
  • 6. RECAP OF KEY CONCEPTS IN GAMIFICATION INTRINSIC MOTIVATION Power Authority Mastery Belonging Pride Fun
  • 7. EVOLUTION OF BUSINESSES PRODUCT SERVICE EXPERIENCE
  • 8. GAMIFICATION IS FOR EVERYONE Airline Miles Linked IN Nike+ App
  • 9. Tasks are Repetitive, but Fun ANGRY BIRDS WORK Tasks are Repetitive, but Boring Feedback is Instantaneous Feedback is Once a Quarter Goals are Clear Goals are Vague Rules are Transparent & Clear Rules are Poorly Defined & Not Clear Path to Mastery is Clear Path to Mastery is Not Clear Information Courtesy: Mario Herger, Enterprise Gamification Guru Failure is Encouraged Failure is Punished
  • 10. THE MOBILE LINK
  • 11. NOMOPHOBIA No Mobile Phobia. The fear of being out of contact of mobile phones.
  • 12. INTERESTING STATISTICS More SMART PHONES than PEOPLE by 2014
  • 13. INTERESTING STATISTICS
  • 14. REAL-WORLD EXAMPLES OF GAMIFICATION Gamification of To-Do List – Epic Win Game
  • 15. REAL-WORLD EXAMPLES OF GAMIFICATION Gamification of Banking – DSK Bank, Bulgaria
  • 16. REAL-WORLD EXAMPLES OF GAMIFICATION SAP – Gamification of Collections Function
  • 17. THE SOA LINK
  • 18. ARCHITECTURE OF A TRADITIONAL WEB APPLICATION CRM ERP Billing Other Back End Systems Application Server (J2EE or Dot Net or LAMP/WAMP) WEB APPLICATION Dynamic Web Pages Application Data Solution Logic External Interfaces External Interfaces Points and Leaderboards, Game Theme, Images Score and badge calculation logic Schema for Score and Badge Data
  • 19. SOA – WEB SERVICES EXPOSURE Data Sources - Customer Profile, Behavior Info, Transaction History, etc … Centralized Gamification Platform Gamification API Leaderboards Scores Badges External Partner Applications
  • 20. THE SOA LINK GAMIFICATION Increasing customer LOYALTY Through PARTNERSHIPS
  • 21. DEMO – PARTNERSHIP - MAGNUM http://pleasurehunt.mymagnum.com/?lc=en_in
  • 22. THANK YOU