The Power Trio - Integration through SOA, Enterprise Mobility & Gamification

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Presented in The Power Trio - Torry Harris Business Solutions Event in Vienna, November, 2013

Presenter: Karthik T S
Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data
User Experience and Gamification Enthusiast

Published in: Technology, Business
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The Power Trio - Integration through SOA, Enterprise Mobility & Gamification

  1. 1. KARTHIK T S Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data User Experience and Gamification Enthusiast
  2. 2. THE POWER TRIO - THE LINK GAMIFICATION MOBILITY AS A CHANNEL SOA AS A MEANS
  3. 3. WHAT IS GAMIFICATION – QUICK RECAP GAME MECHANICS REAL-LIFE SITUATIONS Scoring & Comparison Fantasy Environments Story Telling Challenges Training Customer Engagement Employee Engagement Building Awareness Applied in
  4. 4. PURPOSE MOTIVATE PEOPLE DRIVE BEHAVIOR
  5. 5. RECAP OF KEY CONCEPTS IN GAMIFICATION EXTRINSIC MOTIVATION Points Leaderboards Badges Prizes Money Progress Bars
  6. 6. RECAP OF KEY CONCEPTS IN GAMIFICATION INTRINSIC MOTIVATION Power Authority Mastery Belonging Pride Fun
  7. 7. EVOLUTION OF BUSINESSES PRODUCT SERVICE EXPERIENCE
  8. 8. GAMIFICATION IS FOR EVERYONE Airline Miles Linked IN Nike+ App
  9. 9. Tasks are Repetitive, but Fun ANGRY BIRDS WORK Tasks are Repetitive, but Boring Feedback is Instantaneous Feedback is Once a Quarter Goals are Clear Goals are Vague Rules are Transparent & Clear Rules are Poorly Defined & Not Clear Path to Mastery is Clear Path to Mastery is Not Clear Information Courtesy: Mario Herger, Enterprise Gamification Guru Failure is Encouraged Failure is Punished
  10. 10. THE MOBILE LINK
  11. 11. NOMOPHOBIA No Mobile Phobia. The fear of being out of contact of mobile phones.
  12. 12. INTERESTING STATISTICS More SMART PHONES than PEOPLE by 2014
  13. 13. INTERESTING STATISTICS
  14. 14. REAL-WORLD EXAMPLES OF GAMIFICATION Gamification of To-Do List – Epic Win Game
  15. 15. REAL-WORLD EXAMPLES OF GAMIFICATION Gamification of Banking – DSK Bank, Bulgaria
  16. 16. REAL-WORLD EXAMPLES OF GAMIFICATION SAP – Gamification of Collections Function
  17. 17. THE SOA LINK
  18. 18. ARCHITECTURE OF A TRADITIONAL WEB APPLICATION CRM ERP Billing Other Back End Systems Application Server (J2EE or Dot Net or LAMP/WAMP) WEB APPLICATION Dynamic Web Pages Application Data Solution Logic External Interfaces External Interfaces Points and Leaderboards, Game Theme, Images Score and badge calculation logic Schema for Score and Badge Data
  19. 19. SOA – WEB SERVICES EXPOSURE Data Sources - Customer Profile, Behavior Info, Transaction History, etc … Centralized Gamification Platform Gamification API Leaderboards Scores Badges External Partner Applications
  20. 20. THE SOA LINK GAMIFICATION Increasing customer LOYALTY Through PARTNERSHIPS
  21. 21. DEMO – PARTNERSHIP - MAGNUM http://pleasurehunt.mymagnum.com/?lc=en_in
  22. 22. THANK YOU

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