Monsanto Employment Brand & Rec. Mktg Strategy

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Monsanto Employment Brand & Rec. Mktg Strategy

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Monsanto Employment Brand & Rec. Mktg Strategy

  1. 1. What is Employer Branding? Source – J. Walter Thompson “An employer brand is the perception of the relationship between employees and an employer…. Your employees have a distinct perception of their relationship with you as an employer. It relies on the unique selling points an organization projects about itself in order to attract, recruit and retain top-flight employees.”
  2. 2. Employment Branding Strategy • Support the Employment Branding recommendations coming out of the People Strategy Committee • Understand what is currently being done by the World Regions in the area of Recruitment Marketing and branding efforts • Sample what employees in the worldwide regions think of their employment experience with Monsanto
  3. 3. Employment Branding Strategy • Determine, from survey answers, the “employment experience” of surveyed employees (what do employees say about their employment experience., e.g. “what is unique about the Monsanto work experience”) • Build an Employment Brand message out of the survey opinions • Develop worldwide Recruitment Marketing materials and incorporate the information gathered from the survey. Upgrade Career website to be more global in scope. Create: – Global Brochure – Regional “brochure” inserts
  4. 4. Employment Branding Strategy Use the Brand Message & EVP in: offer letters, new hire onboarding & welcome emails, radio commercial, video commercial, marketing materials (US & Global), toolbox, external/internal career websites, campus flyers, table tents, trade booth displays, etc. Branded all of the Professional, University and College recruiting materials, trade booth displays give-aways for commonality and uniformity.
  5. 5. Employment Branding Strategy • Encourage World Areas to apply for “Top Employer Awards” in their respective countries • Share the survey information about the “employment experience of employees” with Public Relations and Employee Communications for incorporation into their communications with employees. • Encourage Public Relations and Employee Communications to publicize widely (internally and externally) when Monsanto gains a “Top Employer Award” anywhere in the World
  6. 6. Employment Branding Strategy • Managed Monsanto’s employment brand and media strategy in partnership with our external advertising agency while evaluating and optimizing the applicant experience via focus groups interviews conducted in orientation and new hire surveys. • Partnered with OD Team on internal Employee Organizational survey findings and the connection to our Employment Brand. Incorporated these findings into our Employment Branding strategy.
  7. 7. Employment Branding Strategy • Conducted focus groups at New Employee Orientation to discover Monsanto’s unique Employer characteristics and the appeal of its Employment Value Proposition to new hires. In addition, led focus groups with internal networks/affinity group members.

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