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Leveraging your employment brand in Europe through diversity (an article to be published in Europe in June 2013)
Leveraging your employment brand in Europe through diversity (an article to be published in Europe in June 2013)
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Leveraging your employment brand in Europe through diversity (an article to be published in Europe in June 2013)

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With the Global workplace and customer markets becoming more diverse every day, firms in Europe should embrace the synergy provided by the coupling of Diversity and Employment Branding, my article …

With the Global workplace and customer markets becoming more diverse every day, firms in Europe should embrace the synergy provided by the coupling of Diversity and Employment Branding, my article explains the benefits to be accrued to your Employment Brand.

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  • 1. “Leveraging Your Employment Brand inEurope through Diversity (June 2013)By Johnny Torrance-Nesbitt, MBAWith the Global workplace and customer marketsbecoming more diverse every day, firms shouldembrace the synergy provided by the coupling ofDiversity and Employment Branding.I am particularly encouraged about Diversity efforts inEurope, given that the European Commission isencouraging Employers to voluntarily put DiversityManagement “more firmly on their strategic businessagendas” and is supporting various activities in orderto achieve this goal.
  • 2. Johnny Torrance-Nesbitt, MBA is an award-winningGlobal HR professional across several industries andwith outstanding successes in Global UniversityRelations, Employment Branding and Global TalentAcquisition, and Diversity Strategies most notably atseveral leading global Fortune 500 businesses such asMonsanto, Lockheed Martin, and the dot.com start-up,Unext/Cardean University in Chicago and London,England. He built the Employment Branding function atMonsanto and the Best Place to Work Awards effortsand volunteered to be a Diversity Trainer (training beingconducted by Management Dynamics & Scendis) andbuilt and led University Relations (with Global reach).

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