Leveraging linked by John Torrance-Nesbitt&Shan Rizvi

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You should constantly be working to build followers for your company
page on LinkedIn in order to expand your reach. It doesn’t matter if
your business is big or small. Perhaps you don’t need the masses to
follow your company page. You simply need to focus on gathering relevant
followers as a small business or professional services company.

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Leveraging linked by John Torrance-Nesbitt&Shan Rizvi

  1. 1. Leverage Your LinkedIn Page: Recommending A Strategy John Torrance-Nesbitt, MBA and Shan Rizvi WWW.UNIVERSUMGLOBAL.COM
  2. 2. Thirty-six million people visit LinkedIn every monthLeverage Your Company’s LinkedIn Page • Put company tag line after company name – it is important to briefly explain what you do, making a good first impression • Add a list of company specialties (relevant keywords) • Add a blog or feed URL • Add the Twitter handle for the company or a relevant employee • Add a logo graphic
  3. 3. Leverage your company’s LinkedIn pageRefer To Your Employees And Their Lives • References to community/volunteer involvement in organization by employees. • Images of the facility, factory, assembly line, smiling clients, students and interns working, and diverse groups of employees.
  4. 4. Leverage your company’s LinkedIn pageRefer To And Describe Your Products • Separate page for each product/service including: • A brief description • An image • List of features/differentiators • URL link
  5. 5. Leverage your company’s LinkedIn pagePush Your Promotions • If you have a promotion running, you need a description and URL to advertise it with. • If you have a YouTube video related to it, add that too.
  6. 6. Leverage your company’s LinkedIn pageOptimize Employee Profiles • Ensure that key employees (or all, if your company is small) have optimized their profiles. As many as possible should have their profiles up-to-date, showing their current employer (you) and an appropriate job description. • For smaller businesses, executives, or owners, make the LinkedIn page “sell” the company and its services.
  7. 7. Leverage your company’s LinkedIn pageTestimonials and Alumni • Employee testimonials • Alumni section
  8. 8. Leverage your company’s LinkedIn pageMore Uses… • Section called: Top 10 Reasons to Work For You • Section including such benefits as Medical, Dental, Vision, 401k, etc. • Highlight your diversity statement • Create a YouTube video and embed it
  9. 9. Leverage your company’s LinkedIn pageTake Your Page Out Of Isolation • Enable followers to receive updates and insights about job opportunities, company news, employee moves, and more. • Allow followers to subscribe to e-mail alerts about jobs and news e.g. Google’s LinkedIn page has a feature called “Google in the news” • More followers -> More visibility and exposure for your company throughout the social network.
  10. 10. Leverage your company’s LinkedIn pageIncrease Your Visibility • More followers -> More visibility and exposure for your company throughout the social network. • Building followers is not a one-time process. • Whether your business is big or small, continuously work on gathering relevant followers.
  11. 11. Leverage your company’s LinkedIn pageMaintenance • Enable the page for status updates. • Permit relevant employees within the organization to moderate/manage the LinkedIn page; do the same for status updates. • Whether your business is big or small, continuously work on gathering relevant followers.
  12. 12. Another hurdle jumped WWW.UNIVERSUMGLOBAL.COM

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