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The Triple Bottom Line of “Green”
Mike KapalkoSustainability Marketing ManagerSCA Tissue North America
Tork “Green” Business Survey• September 2009 online survey• 1071 men and women, 18+• Own or manage a business or make purc...
Some “unsurprising” results• 97% recognize corporate   green practices impact the   environment• 83% consider environmenta...
Fully embraced by business• 70% believe the role the environment in their   industry will increase to some level• 65% clai...
Motivating factors• Why do you purchase green products?  –   88% because I care  –   36% to appeal to green consumers  –  ...
What about the general public?• Extensive consumer behavior and thought   research using Harris Interactive Polls conducte...
“Green” purchases over last year       less   never        8%     7%same                         more 29%                 ...
How business relays “green”• 59% DON’T publicize         • Of the 73% of consumers   green efforts                 buying ...
How business relays “green”• 59% DON’T publicize         • Of the 73% of consumers   green efforts                 buying ...
But is it con”green”ience?                       Would you choose a “green”       same        14%            or “not green...
This is not greening your life
Greenwashing a problem• The bandwagon has left confusion in its wake• 63% of businesses feel “green” products are   to som...
Confusion is common• 46% of businesses felt a certification would be   beneficial, 28% weren’t sure• 79% of businesses wer...
Sustainability is holistic• Clearly “green” is a driver and   being adopted as a personal   value• A sustainable business ...
Bad bathrooms = bad business• 88% believe that washroom cleanliness reflects   the hygiene throughout the business• 29% wo...
Where would you eat?
Where would you eat?
Health, Hygiene, and H1N1• Due to H1N1, a renewed focus on hygiene• 44% of people most concerned about risks of   away‐fro...
But what about “others”?
More risk than you know                     Good                     16%         +              Bad              84%
Disconnect of words & actions• 70% of adults are concerned about getting it• 74% think it is unlikely they will get it• 73...
Sick is not good business• Absenteeism costs businesses $660 per   employee each year• Absenteeism is built into staffing•...
Top 10 issues in washrooms
A different thought approach
Shifting customer values
What’s the (triple) bottom line?•   Green is here to stay, values are evolving•   People demand more than silos•   Words a...
About the TGHC• created to assist in providing sustainable and   hygienic away from home washrooms• top professionals and ...
David GottfriedManaging Director, Regenerative VenturesFounder, USGBC
The New World of Green
We need new models
Continuous Improvement1.   Limiting the Damage2.   Neutral3.   Restoration4.   Regeneration
Biomimicry
Scores are tallied for                   different aspects of                   energy and environmental                  ...
new CATEGORIES OF LEED RATINGS                              LEED-NC      construction                                     ...
Green Professionals
One Bryant, NYC• Bank of America NY HQ• 2 million s.f., 54 stories• LEED Platinum   – Rainwater capture   – Incredible day...
CH2, City of Melbourne                         42
Green Homes
Adobe Green Retrofits•   Lighting – 61% ROI•   Load management – 304% ROI•   Equipment retrofits – 61% •   Monitoring & co...
CoStar Group Study•   Study = 1300 buildings (351 million s.f.)•   Rents > $11.24 p.s.f.•   Occupancy > 3.8%•   Sales pric...
WORLD GREEN BUILDING COUNCIL
Greening of Government
Green Companies
Green Products•   Food•   Building industry•   Cleaning•   Clothing•   Toys•   Supplies•   Light bulbs•   Travel
Green Product Rating Systems
Cleantech•   Solar•   Wind•   Biofuels•   Batteries•   Green Building•   Water•   Waste•   Smart Meters
Khosla                                                                                          r                         ...
Green Transportation•   Walkability•   Biking•   Car‐share•   Public transit•   Green cars•   Cash for clunkers
Green Jobs
Green Life
Thank you!
Going Green: people and planet will lead to prosperity
Going Green: people and planet will lead to prosperity
Going Green: people and planet will lead to prosperity
Going Green: people and planet will lead to prosperity
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Going Green: people and planet will lead to prosperity

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Tork surveyed over 1000 men and women who owned or managed a business and 83% consider the environmental impact before making a business decision. The bottom line is that if people focus on people and the planet it will lead to prosperity. Visit the Tork Better Business Center at betterbusiness.torkusa.com for business tips and advice.

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Transcript of "Going Green: people and planet will lead to prosperity"

  1. 1. The Triple Bottom Line of “Green”
  2. 2. Mike KapalkoSustainability Marketing ManagerSCA Tissue North America
  3. 3. Tork “Green” Business Survey• September 2009 online survey• 1071 men and women, 18+• Own or manage a business or make purchasing  decisions for: – industrial facilities  – restaurants – hospitals – schools
  4. 4. Some “unsurprising” results• 97% recognize corporate  green practices impact the  environment• 83% consider environmental  impact • 78% purchase green products
  5. 5. Fully embraced by business• 70% believe the role the environment in their  industry will increase to some level• 65% claim “average understanding” of issues,  concerns, impacts• 20% report “very strong” understanding• 71% feel sustainable or recycled products have  the greatest impact 
  6. 6. Motivating factors• Why do you purchase green products? – 88% because I care – 36% to appeal to green consumers – 34% better ROI – 28% to keep up with competition• Financial impacts to bottom line?  – 64% no change – 22% increased revenue
  7. 7. What about the general public?• Extensive consumer behavior and thought  research using Harris Interactive Polls conducted – Hygiene survey – H1N1 survey – “Green” consumer habits survey – Restroom survey
  8. 8. “Green” purchases over last year less never 8% 7%same more 29% 56% BUSINESS  versus  CONSUMERS less never 6% 27% same more 48% 19%
  9. 9. How business relays “green”• 59% DON’T publicize  • Of the 73% of consumers  green efforts buying green, best way to • For the 41% that do… be told… – 62% website – 27% unsure – 54% employee network – 22% shelf/menu notes – 41% in‐store signage – 21% signage or fliers – 39% social media – 12% displaying awards – 27% press releases – 9% website
  10. 10. How business relays “green”• 59% DON’T publicize  • Of the 73% of consumers  green efforts buying green, best way to • For the 41% that do… be told… – 62% website – 27% unsure – 54% employee network – 22% shelf/menu notes – 41% in‐store signage – 21% signage or fliers – 39% social media – 12% displaying awards – 27% press releases – 9% website
  11. 11. But is it con”green”ience? Would you choose a “green” same 14% or “not green” restaurant  based on wait time?less more47% 39% not green 9% green either 43% 48%
  12. 12. This is not greening your life
  13. 13. Greenwashing a problem• The bandwagon has left confusion in its wake• 63% of businesses feel “green” products are  to some extent, but claims are inflated
  14. 14. Confusion is common• 46% of businesses felt a certification would be  beneficial, 28% weren’t sure• 79% of businesses weren’t sure which  certification was most respected in their industry• 31% of the general public weren’t sure how to  validate a green claim• Reinforces the value of having reputable  certifications that are most often requested and  recognized
  15. 15. Sustainability is holistic• Clearly “green” is a driver and  being adopted as a personal  value• A sustainable business must be  holistic• Triple bottom line approach• Interwoven in approach and  results
  16. 16. Bad bathrooms = bad business• 88% believe that washroom cleanliness reflects  the hygiene throughout the business• 29% would never return • 50% would tell friends and family about a  negative experience• 46% would avoid an establishment based on bad  word‐of‐mouth about restrooms
  17. 17. Where would you eat?
  18. 18. Where would you eat?
  19. 19. Health, Hygiene, and H1N1• Due to H1N1, a renewed focus on hygiene• 44% of people most concerned about risks of  away‐from‐home restrooms• 54% of people prefer paper towels for drying• 94% report they always wash hands after using  the washroom
  20. 20. But what about “others”?
  21. 21. More risk than you know Good 16% + Bad 84%
  22. 22. Disconnect of words & actions• 70% of adults are concerned about getting it• 74% think it is unlikely they will get it• 73% of businesses say it will not affect them• Both businesses and consumers agree  handwashing is best preventative measure• 38% won’t wash their hands more often• 48% will not get either flu shot available• CDC estimates 40% of people will get it 
  23. 23. Sick is not good business• Absenteeism costs businesses $660 per  employee each year• Absenteeism is built into staffing• Studies show 20% ‐ 50% reduction in  absenteeism with a hand hygiene  program• Also impacts health care costs for  companies
  24. 24. Top 10 issues in washrooms
  25. 25. A different thought approach
  26. 26. Shifting customer values
  27. 27. What’s the (triple) bottom line?• Green is here to stay, values are evolving• People demand more than silos• Words and actions still disconnected• Confusion is being confronted• Focus on people and planet will lead to  prosperity – consumer/employee retention – reduced costs, increased ROI
  28. 28. About the TGHC• created to assist in providing sustainable and  hygienic away from home washrooms• top professionals and academic authorities on  green building, corporate sustainability, hygiene  and germ prevention• independent feedback, advice, provide industry  insight and expertise
  29. 29. David GottfriedManaging Director, Regenerative VenturesFounder, USGBC
  30. 30. The New World of Green
  31. 31. We need new models
  32. 32. Continuous Improvement1. Limiting the Damage2. Neutral3. Restoration4. Regeneration
  33. 33. Biomimicry
  34. 34. Scores are tallied for different aspects of energy and environmental performance inLEADERSHIP in appropriate categoriesENERGY and including:ENVIRONMENTAL 1. Site PlanningDESIGN 2. Water Efficiency 3. Energy Performance 4. Material & Resource UseA leading-edge 5. Indoor Environmentalsystem forcertifying Qualitythe greenest 6. Innovation &performing Design Processbuildings in theworld
  35. 35. new CATEGORIES OF LEED RATINGS LEED-NC construction existing LEED-EB buildings commercial LEED-CI interiorsFUTURE PROGRAMS core & LEED-CS shell LEED-HOMES • Healthcare neighborhood • Laboratories LEED-ND development • Schools • Retail • Multi-building application LEED guides Campuses • Multi-family Residential
  36. 36. Green Professionals
  37. 37. One Bryant, NYC• Bank of America NY HQ• 2 million s.f., 54 stories• LEED Platinum – Rainwater capture – Incredible daylight – Recycled content – On‐site gas plant • 70% of energy supply – Ice storage – Waterless urinals
  38. 38. CH2, City of Melbourne 42
  39. 39. Green Homes
  40. 40. Adobe Green Retrofits• Lighting – 61% ROI• Load management – 304% ROI• Equipment retrofits – 61% • Monitoring & controls – 42% • Water management – 22%• Waste management ‐ Immediate• Recycled content purchases ‐ Immediate• Green Building certification costs
  41. 41. CoStar Group Study• Study = 1300 buildings (351 million s.f.)• Rents > $11.24 p.s.f.• Occupancy > 3.8%• Sales price > $171 p.s.f. (LEED)• Sales price > $61 p.s.f. (En. Star)• LEED buildings (NBI Study) – 25% – 30% > Energy Efficiency – Gold/Platinum = 50% better Efficiency
  42. 42. WORLD GREEN BUILDING COUNCIL
  43. 43. Greening of Government
  44. 44. Green Companies
  45. 45. Green Products• Food• Building industry• Cleaning• Clothing• Toys• Supplies• Light bulbs• Travel
  46. 46. Green Product Rating Systems
  47. 47. Cleantech• Solar• Wind• Biofuels• Batteries• Green Building• Water• Waste• Smart Meters
  48. 48. Khosla r r Sca d Sola olaVentures Sequestration le S e ToolsRenewable Uti ribut EPC lityPortfolio t al Dis m er W oth e a s Wa aste Ge rag al G ter W Des ater ed to ur alin er d S Nat e n atio n Solar gin Wi tic Tools Wind En he nt Geothermal Sy Water PVC Natural Plasticizers Coal Gas Polyurethane Plastics Materials Electrical Lighting Polyethylene Efficiency Glass Building Efficiency Batteries Materials Cement Oil Mechanical Motors Corn/ Efficiency Sugar Fuels Future Cellulosic Fuels cks sto cks Homes ed Fe dsto Engines ar ee Sug rch F Appliances Sta Pumps Cellulosic Butanol Ethanol Cellul. Diesel Cellul. Gasoline Cellul. Jet Fuel
  49. 49. Green Transportation• Walkability• Biking• Car‐share• Public transit• Green cars• Cash for clunkers
  50. 50. Green Jobs
  51. 51. Green Life
  52. 52. Thank you!
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