Powerful Digital Marketing By Torie Mathis Save time, up professionalism and leverage content. WORK SMARTER, NOT HARDER! Learn how to reach your goals. http://integrativesuccessacademy.com/

1. Powerful Digital Marketing
By Torie Mathis
LPW Coaches
Conference TM

2. WORK SMARTER, NOT HARDER
SAVE TIME, UP PROFESSIONALISM, LEVERAGE CONTENT

3. DIGITAL MARKETING - AGENDA
• How do you feel about digital marketing?
• Who is this for? You, VA, Clients, Train the Trainer
• Show you real tools
• How to repurpose content
• Seem like you are everywhere online
• Save time, money & headache
• Answer questions

4. TORIE MATHIS
I HELP PEOPLE REACH THEIR GOALS

5. WHY SHOULD YOU LISTEN?
• Army Vet
• BFA Advertising
• Quit corporate job
• From $60k to $9k annual
• Assistant Publisher
• 400k in distro. / 55 versions
• Kaboom 2008! FUN!
• Created design firm
• Hide behind corporate
façade – 6 figures yeah!
• Husband quit job
• Hundreds clients around
the world
• Working on LEVERAGE
thru digital marketing

8. DIGITAL MARKETING TOOLS
EVOLVING SO QUICKLY, SO MANY TO CHOOSE FROM

9. TECHNOLOGY
• What worked 10 years ago doesn’t now
• Saturated with tools and products
• So many are made to help you work smarter

10. BRAND STYLE SHEET
LOOK PROFESSIONAL EVERYWHERE…

11. STYLE SHEET – BRAND CHEAT SHEET
ONLINE SKIMMING 3 seconds to get seen
MULTIPLE DIGITAL PERSONALITIES
YOU ARE YOUR BRAND take it seriously, own it

12. STYLE SHEET – BRAND CHEAT SHEET
• Saves time
• Consistency in brand
• Brand awareness
• Professionalism
• Easy

13. STYLE SHEET – BRAND CHEAT SHEET

14. STYLE SHEET – BRAND CHEAT SHEET

15. STYLE SHEET – BRAND CHEAT SHEET

16. BRAND CHEAT SHEET
INCLUDE
- Photo
- Fonts
- Colors
- Logo
- Book Cover Images
- Product Shots
- Rules on your brand

17. STYLE SHEET – BRAND CHEAT SHEET
GIVE TO:
- Assistant
- VA
- Team
- Designer
- Media
- JV Partners
MAKE A ZIP FILE WITH EVERYTHING

18. MEETEDGAR.COM
SHARE YOUR MESSAGE (ONCE = FOREVER)

19. MEET EDGAR – SHARE FOREVER
• Categorize your posts
• Schedule
• RSS or load manually
• Keeps queue
• Re-uses queue
• Save time
• Increase brand awareness

20. MEET EDGAR

21. CANVA.COM
LOOK PROFESSIONAL IN NO TIME

22. CANVA TO LOOK PRO

23. CANVA TO CREATE
• Social Media Images
• Presentation
• Poster
• Thank you card
• Letterhead
• Resume
• Certificate
• E-book

24. CANVA TO CREATE
• Infographic
• Real Estate Flyer
• Business Card
• Menu
• Trifold Brochure
• Postcards
• Social Media Cover photos

25. CANVA TO CREATE
• Invitation
• Logos
• Digital ads
• Flyer
• Kindle Book Cover
• And more…
ALL PROFESSIONALLY DESIGNED

26. SLIDESHARE.NET
GET YOUR MESSAGE FOUND

27. SHARE VIA SLIDESHARE

28. SHARE VIA SLIDE SHARE
• Repurpose content
• Style with your Brand
• Google indexes – get found
• Shareable

29. CAMTASIA OR SCREENFLOW
LOOK FANCY IN NO TIME

30. MAKE VIDEOS EASY

31. CREATE VIDEOS
• YouTube is the second largest search engine
• Easy to make
• Inexpensive software
• Train Assistant or intern
• Increases clout
• Brand awareness
• Repurpose Content
• Add personalized intro…outro

32. YOUTUBE.COM
GET YOUR MESSAGE FOUND

33. YOUTUBE
• Owned by Google
• Second largest search engine
• Set up your channel correctly
• Get found – indexed by Google
• Repurpose content
• Up professionalism

34. YOUTUBE – BE AN EXPERT

35. USE IT TO GET LEADS

36. AMAZON AUTHOR PAGE
BE A REAL BEST SELLER

37. AMAZON AUTHOR CENTRAL

38. BEST SELLING AUTHOR?
• Set up your author page
• Add bio
• Blog Feed
• Events
• Videos
• Links
• Call to action
• Link to lead magnet

39. LEADPAGES.NET
LANDING PAGES MADE TOO EASY

40. LANDING PAGES WITH LEADPAGES

41. LEADPAGES
• Very easy to use
• Professionally designed templates
• Use your Style Guide
• Tracking and Analytics to see if it works
• Look professional in no time
• They are designed and copy is written
• Sort by best converting

42. TEACHABLE.COM
LEVERAGE YOUR KNOWLEDGE

43. TEACHABLE

44. EXPAND YOUR EXPERTISE
• House your content
• Group your content
• Offer for FREE or paid
• Use as lead magnet
• Use to build rapport
• Upsell inside course
• Repurpose content

45. CLICKFUNNELS.COM
BUILD A FUNNEL

46. FUNNELS MADE EASY

47. BEST SELLING AUTHOR FUNNEL

48. HIGH TICKET COACHING FUNNEL

49. CLICKFUNNELS
• Premade funnels
• Professional designed – just swap out text
• Use Style Guide
• Increase Leads + Conversions
• Save Time

50. TAKE ACTION
NOW WHAT

51. TORIE MATHIS
torie@toriemathis.com
sean@lakesharkmedia.com
toriemathis.com
integrativesuccessacademy.com
integrativesuccess.org
lakesharkmedia.com
lifegoallive.com