1. The New Music Industry
inspirational presentaition by
Musikparlamentet
2. 1996: The Internet and the
MP3 file
• The Internet
In 1996 the internet had a commercial break through – 12%
of the dansh population now use the internet frequently.
Today the number is higher than 95%.
• Mp3-filen
The Mp3 file is launched in 1996. The MP3 is 100%
duplicable. Combined with the internet music now has the
ability to move freely in cyberspace without loosing quality.
4. 2001: Napster og file sharing
In 2001 Napster was forced to close after numerous law suits by
e.g. Metallica.
Napster was shut down, but illegal file sharing still flourishes on
the internet.
5. 2004: ”The Long Tail”
The Long Tail describes the consequence of digitalization on the market, but
is there money to be made in the tail?
Chris Anderson - ”The long Tail” - Wired Magazine 2004
7. 2009: Cloud music
Chris Anderson is Back!
Chris Anderson – ”Free” – 2009
• Should music flow freely?
• Is cloud streaming the future
businessmodel for the
music industry?
9. Det er altid godt at slutte med
lidt statistikker
• 68% af de 18-25 årige streamer musikmindst en gang
om måneden. (Tallet er 32% for alle aldersgrupper)
• 30% af de 18-24 årige købver musik online mindst en
gang om måneden. (Tallet er 16% overordnet)
• Stat 3 (Villighed imod brands)
• Stat 4 (Youtube)
• Stat 5(Smart phones)
• Stat …
Kilde: MEC:ACCESS
10. Who leads the way today?
OK GO made a viral videos in collaboration with insurance
company State Farm. Have you seen it?
11. Who leads the way today?
Lady Gaga has more than 18 million likes på Facebook and 6.3
million followers på Twitter.
She calls her fans
”Little monsters”
13. Who leads the way today?
The New York based band Pomplamoose have sold more than
100.000 albums, without playing a lot of concerts.
They started out making
music videos in their
living room and became
a YouTube hit.
14. Who leads the way today?
The Asteorids Galaxy Tour sold 25% of their bandet for 8
millioner kr. to an investment firm.
