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  • 1. Copyright © Authority DomainsAll rights reserved.Published by Authority Domains, LLCNo part of this publication may be reproduced, stored in a retrieval system, or transmitted inany form or by any means, electronic, mechanical, photocopied, recorded, scanned, orotherwise, except as permitted under United States copyright law, without the prior writtenpermission of the author.Notes to the Reader:While the author and publisher of this book have made reasonable efforts to ensure theaccuracy and timeliness of the information contained herein, the author and publisher assumeno liability with respect to loss or damage caused, or alleged to be caused, by any reliance onany information contained herein and disclaim any and all warranties, expressed or implied, asto the accuracy or reliability of said information.The publisher and author make no representations or warranties with respect to the accuracyor completeness of the contents of this work and specifically disclaim all warranties. The adviceand strategies contained herein may not be suitable for every situation. It is the completeresponsibility of the reader to ensure they are adhering to all local, regional and national laws.This publication is designed to provide accurate and informative information in regard to thesubject matter covered. If legal, accounting, medical, psychological, or any other expertassistance is required, the services of a competent professional should be sought.The fact that an organization or website is referred to in this work as a citation and/or potentialsource of further information does not mean that the author or publisher endorses theinformation the organization or website may provide or the recommendations it may make.Further, readers should be aware that the websites listed in this work may have changed ordisappeared between when this work was written and when it is read.Success in any business is a result of hard work, time, effort and a variety of other factors. Noexpressed or implied guarantees of income are made by reading this work. Individual resultsmay vary.Published in the United States of America 2
  • 2. Table of ContentsWhat Will I Learn? ................................................................................................................. 5 Is Social Media Marketing Right for My Company? .................................................................... 5 I Already Use SEO – Do I Really Need Social Media Marketing? ................................................. 6 What Kind of Results Can I Expect?............................................................................................. 6Ready to Get Started? ........................................................................................................... 7 CaffeineKing Coffee Makers ........................................................................................................ 7 What are the goals for CaffeineKing Coffee Makers? ................................................................. 8 The Most Common Concerns about Social Media Marketing (SMM) ........................................ 8 What If People Say Bad Things About Us? .............................................................................. 8 How Will We Measure Our SMM results? .............................................................................. 9 Will Our Market Respond to Social Media Marketing or Are We Wasting Time? .................. 9 Traditional Media Draws Larger Audiences, So How Can Social Media Help? ..................... 10Social Networking ............................................................................................................... 10 Customizing Your Social Profiles ............................................................................................... 12 Social Media Etiquette .............................................................................................................. 15 Dell’s Story ............................................................................................................................. 16 Social Networking Tips .............................................................................................................. 17 Facebook................................................................................................................................ 18 MySpace ................................................................................................................................ 20 Yahoo/MyBlogLog.com ......................................................................................................... 22 Twitter ................................................................................................................................... 24 Squidoo .................................................................................................................................. 25 Flickr....................................................................................................................................... 27Social Bookmarking ............................................................................................................. 28 Finding Good Content to Bookmark.......................................................................................... 29 Social Bookmarking Tips ............................................................................................................ 29 StumbleUpon ......................................................................................................................... 30 Onlywire ................................................................................................................................ 31 3
  • 3. Optimizing Your Blog or Website with Social Media ............................................................. 33Putting it All Together ......................................................................................................... 34 Laying the Foundation ............................................................................................................... 34 Creating Your SMM Campaign Schedule .................................................................................. 35In Closing ............................................................................................................................ 38Want Expert Social Media Advice? ....................................................................................... 38About Authority Domains, Inc.............................................................................................. 38References and Further Resources ...................................................................................... 39 4
  • 4. What Will I Learn?Read Authority Domains’ Communicate Better with Social Media Marketing to discover how tobuild positive and long lasting relationships with your customers. Read it to find out how to usesocial media to drive qualified traffic to your website and increase your ROI. You will also learnexciting new ways to become more influential in your field.There have been dramatic increases in socialmedia the past few years.Facebook attracted over 132 million uniquevisitors in June, 2008 alone. Stumbleupon gotmore than 1 billion “stumbles” in 2008.Social Media Marketing is a fresh new way ofinteracting that has already left many old marketing rules in the dust.Is Social Media Marketing Right For My Company?The answer is a resounding, "Yes." Youll soon see that even the most standard b2b companycan learn to use Social Media Marketing creatively.Shortly, you’ll know how to use Social Media Marketing to build meaningful relationships withyour existing clients and simultaneously attract new ones.How valuable do you think it would be if youknew exactly what colors, features and pricepoints your actual customers craved before youeven started production?By establishing yourself as an honest, forthrightcompany in your social network you will earnthe right to ask people what they think. Andthey will often reward you with virtually instantaneous responses.The question shouldnt be, "Should my business use Social Media Marketing?" but rather,"What will happen to my business if I don’t?”I Already Use SEO - Do I Really Need Social Media Marketing?Social Media Marking is a perfect complement to your SEO efforts. You will see how you canuse social media contacts to drive more visitors to your blog posts, articles, press releases andother link bait. 5
  • 5. An increase in visitors not only gives you a shot at more sales, new subscribers to your RSSfeeds and newsletters, it can also give you more LINKS. As you know more links = higherrankings - which is the main goal of your SEO efforts.What Kind Of Results Can I Expect?Singers like Katie Perry and Panic! At the Disco were virtual unknowns before showing up onMySpace and FaceBook. Now they’re at the top of the charts.ThinkGeeks used Social Media Marketing to promote a fake product on April Fool’s Day. Itbecame so popular that they now manufacture it and it’s a huge hit.However there are no cookie cutter solutions that absolutely guarantee success with this or anyother kind of marketing.Many of our clients use Social Media Marketing. Since beginning their Social Media Marketingcampaigns many of them now get thousands of additional visitors to their sites.One client alone received over a thousand more leads last month just from our Social MediaMarketing efforts.Social Media Marketing is not an instant fix. Building relationships takes time.Use this ebook as your guide and you will learn to develop the right strategy, discover the rightsites for your industry and use them to get the results you want.Want some help? Call our experts at 866-851-1572 or send us an email atsmm@authoritydomains.com to get your FREE strategy session full of in-depth information onhow to begin your social media campaign or improve the one you already have.Ready to Get Started?Through the rest of this book we thought it would be fun to use a fictional company so you cansee the inner workings of a Social Media Marketing campaign from beginning to end.CaffeineKing Coffee Makers, Inc. (CKCM) sells coffee makers. They are based out of WallaWalla, Washington. They’ve only been online for about a year and have a blog that’s updatedonce a month - if they’re lucky. 6
  • 6. They’ve been buying links and doing SEO for about 6 months but are interested in branchingout into other forms of online marketing.One owner, Jane, has an account on Facebook and LinkedIn. She is fairly tech savvy; she’s theone who handles their SEO.She hasn’t done a whole lot with Social Media Marketing (SMM) but has researched it a ton andis ready to jump in and give it a go.The other owner, Dave, isn’t as familiar with online marketing. Although their products aregood, he’s afraid their reputation could be damaged if people see them online and makenegative comments about their products.He’s also afraid that since they sell a rather boring product - coffee makers - they won’t get anybenefit out of Social Media.They don’t know where to start, so Jane decides to look for expert help. She discovers AuthorityDomains’ Social Media Marketing (SMM) service and signs up for a free project review.She’s contacted by an SMM expert who asks questions to learn more about their business andthe results they want from an SMM Campaign. Authority Domains (AD) then creates a uniqueproject review for CaffeineKing Coffee Makers.The review details what they can expect from an SMM Campaign, what their presence is like onthe web and what’s being said about them.It also outlines the benefits CKCM can expect from an Authority Domains SMM campaign andmore.Jane and Dave are happy with the review and bring Authority Domains in to help. The first thingAD does is sit down with Jane and Dave to address an important question:What Are the Goals for CaffeineKing Coffee Makers?As they’re brainstorming, they make a list. They come up with a bunch of ideas and AD helpsthem narrow down their list to the four main things they want to focus on to increase the salesof their coffee makers: Build on existing relationships with their customers. Test market new coffee ideas. Get more people to buy their coffee makers. 7
  • 7. Use social media to increase their customer base regionally and nationally. Increase their rankings in the search engines.Dave is still unsure how Social Media Marketing can help them achieve their goals. Janeaddresses each of his concerns based on the information, research and reports AD has givenher AD.The Most Common Concerns about Social Media Marketing (SMM)What If People Say Bad Things About Us?“Jane, what if people start saying negative things about us? The internet is so viral a few badcomments or blog posts – whether they’re true or not - can spread like wildfire. It could reallyhurt our reputation and cost us business. Isn’t it better to keep a low profile?”“I had the same questions. People are probably already saying things about us online, whetherwe want them to or not. However, we can turn the tide if we react quickly to any negativecomments. Often, the most useful feedback is negative feedback.“When you ignore comments or don’t address them, things turn ugly. Sometimes companiesmake mistakes, just like people. Then a simple ‘hey, we made a mistake, we are really sorry, wewill do better next time’ goes a long way.“Even a simple apology can increase customer loyalty. People will trust you more and believeyou’ll be honest with them in the future. This idea is called ‘transparency.’ It makes a lot ofsense when you think about it.”“You’re right,” says Dave. “That puts it in perspective.”How Will We Measure Our SMM Results?“Once we get all these people commenting and visiting our blog, how do we tell which ones arefrom our Social Media Marketing?” asks Dave.“We’ll measure our campaign with web analytics,” says Jane. “It will be a good indicator of howour SMM campaign is doing. We will track visitors, page views, registrations for ‘specialcontent,’ downloads, search engine rankings and ROI.“If we use Google Analytics, we can create our own custom reports based on stuff we want tofind out, like how many people searched for ‘CaffeineKing Coffee Makers’ in the past month. 8
  • 8. Will Our Market Respond to Social Media Marketing or Are We Wasting Time?Then he asks, “Well, what if our target audience isn’t into Social Media?”“That’s not going to happen. Every demographic you can think of has social communities onlinetoday, from work-at-home moms to knitting circles, gamers, grandmas and real estate agents,”says Jane.“People who haven’t discovered social networks yet will soon. If they surf the net and useGoogle to search for things they’re sure to come across some kind of social site.”Dave says, “Yeah but coffee makers are so boring, Jane. There aren’t any fan clubs for our stuff Iknow about. I just don’t see how this is going to work.”“AD said we can get a lot of leverage from our products. I’ll ask you what they asked me:“What made you interested in coffee makers to begin with?”Dave thinks. “I like coffee and the machine you choose makes all the difference in the way ittastes.”“Ok, so what do coffee makers do that’s interesting?” she continues.“They brew great coffee,” he says.“Exactly,” says Jane “and millions of people love coffee.”“Check this out. According to this report, there are tons of coffee lover sites and forums on theweb. Flickr even has its own coffee groups. They could be our prime test markets. Facebookhas its own groups and fan pages dedicated to coffee, and the list goes on.“We now have a niche to target. We will capitalize on the love of coffee.”Traditional Media Draws Larger Audiences, So How Can Social Media help? “It may still be in the baby stages at the moment, but in the coming years, those samecompanies and brands that use traditional advertising will be hopping on the Social MediaMarketing train,” she continues.“Right now we run some ads in newspapers and magazines,” says Jane. “But most of ourbusiness actually comes from word of mouth advertising. 9
  • 9. “Our customers talk about our products and recommend them to others. Our reputation isspreading through word of mouth. It’s a form of ‘viral’ marketing.“All we have to do now is recreate that scenario online. It’s a lot of work and will take a while tobear fruit, but the end results will be well worth it.”“Ah, ok,” says Dave, “that makes sense.”“But first,” Jane continues, “who will be our company’s media representative? Who will be thecontact on our profiles?”“I think you should because you’re good with people and have a better technical backgroundthan me,” says Dave. “I’ll help set stuff up and anything else you need me to do, but I think youshould be our ‘public’ face.”Social Networking“Well,” says Jane, “the first thing you need to know about Social Networking is that it’s prettymuch exactly what it sounds like. You know those comic meetings you go to?”“ComicCon,” says Dave.“ComicCon?”“It’s the biggest comic conference in the United States. Because it’s a comic conference we callit ‘ComicCon’ for short. I love it.”Jane smiles. “Ok, so say you’re at ComicCon. What do you do there?”“Well” says Dave, “I go to different booths, check out comics and meet people. Sometimes youfind groups of people with similar interests all talking together, sometimes you hear themarguing about which comic is better than another.“All the comic companies have booths too, and they are always chatting with people, tellingthem what’s new, answering questions and getting feedback. We feel like they’re there for us –their fans.“There are speakers too. Then there’s usually a kind of informal discussion after the speech forpeople to meet and talk about what’s happening in the industry. Stuff like that.” 10
  • 10. Jane grins broadly. “Exactly. That is what we want to do, but on a larger scale, online. Ourcoffee makers need to be like those comics. And we’ll be like a comic company booth.”“Ah, ok” says Dave.“It’s less about selling a product or service than it is about putting our name out there andbuilding relationships with people so they become interested in us, and what we have to offer.”“Right.”Jane continues, “The process can be broken down into a list of three phases AD calls building,branding and engaging:” Building This phase is where accounts are set up, filled out and customized. Research is done to determine which social networking and bookmarking sites will work best, what niches should be targeted, what goals should be set in place and much more. Branding Branding is the phase where the accounts that have been set up are promoted through various social networking platforms. This includes starting conversations with people, adding friends and contacts to your social sites and more. Engaging This is where it starts to get really exciting. It’s when we’re bonding with our customers, Twittering, blogging, and networking with them every day. We will write to bloggers, contacts and friends. We’ll find out what they want and see if we can produce it for them. It’s great because we’ll build real relationships with our customers and potential customers. They will see us less as an untouchable corporation and more like people who care about them and give them honest answers to their questions. Some of them might even feel like they’re part of our family. And if they do they’ll probably be more open to our suggestions and will probably want to buy more of our products and recommend them to their friends and families.“I have another question. What’s the difference between a Social Media profile, a Social Mediasite and a Social Media account? I’m having trouble keeping them straight in my head.” 11
  • 11. “I wondered that too,” says Jane. “Apparently people use ‘Social Media account’ and ‘SocialMedia profile’ interchangeably. To make it easier, we’ll just call them Social Media profiles fromhere on out, but if you read about social accounts, it’s the same thing. “Dave nods, “Ok.”“As for a social site, I’m simply referring to the websites built around a social community, likeFacebook or MySpace. It’s a place where people can create social profiles and interact witheach other.”“Gotcha”, says Dave.“Let’s start by customizing our social profiles.”Customizing Your Social Profiles“AD laid out what’s involved with customizing and filling out social profiles and gave us achecklist to follow.“People often don’t think about customizing their social profiles, which is a big mistake.“Our social profiles help us brand our company. We can upload and change pictures, modifyour bios, control our privacy settings and add outgoing links to our website.“But only a few of them let us upload our own theme, change our profile’s background or textcolor and play around with the overall look. AD will help us with all of this if we want.”“Ok,” says Dave.“MySpace, Ning, Twitter, Bebo and ActiveRain are examples of social networking sites thatallow major customization,” continues Jane.“We’ll customize our social profiles as much as we can, then link them all to each other. Thatway they will cross-promote each other and they’ll all get more traffic.”She continues, “Since I’ll be the contact on our company’s profiles, we’ll use a friendly pictureof me to help build credibility.“Modifying profiles sometimes takes technical expertise, but there are lots of template themesand layouts for sites like MySpace. Some profiles are as simple to do as picking a template or 12
  • 12. changing the background color. Others are more involved. If we have a problem, AD can helpus.“When you’re setting up a profile, you will often be asked for a company and a URL. So, if wecan link to our site, we will definitely want to use our keywords as anchor text. If a site doesn’tallow anchor text, we’ll just add the link to our site.“If we have to create a personal URL for our account, like for MySpace, we’ve got to make sureto use our keywords. It would look something like myspace.com/coffee-lovers. And if ourkeywords are already taken, we’ll just use CaffeineKing Coffee Makers.“Just like you should use a real picture, you should always have a real name attached to youraccount. Your username or screen name can be whatever you want. The account needs to beattached to a real person, preferably the person who’s been chosen as the mediarepresentative.“Here’s an easy checklist for us to follow when filling out our social profiles.” [ ] “About Me” and “Bio” areas should be warm and engaging, but still professional. Rather than talking about what great products your company offers, talk about your interests and goals. This makes you personable and relatable. [ ] Add a picture of yourself. Non-profit companies, wikis and other non-commercial entities often use a logo, but people react best when they can see the person behind the profile. [ ] The minimum you should put in your profile is your name, email, website or blog URL, a short list of your interests or hobbies and a bio. Only add as much personal information as you’re comfortable with. [ ] Use the same password for all your accounts. It’s easier to remember. [ ] For your screen name or site-specific url (e.g. http://www.myspace.com/social-media- expert) use one of your keyword phrases if you can. If not, use your company name.Dave reads through the checklist and asks, “What is a ‘warm and engaging, but professional’bio? I’m not sure I get what you mean.”She shows her bio to Dave.“Take a look at this. AD helped me write it” 13
  • 13. Hello! I’m the co-owner of CaffeineKing Coffee Makers. I have over 15 years experience in thecoffee industry. I was a barista throughout college, earned an MBA and a couple years later Iended up in the marketing department of a coffee company.I met my husband during that time, who worked for a coffee maker manufacturing company Idid business with. Eventually we decided to start a coffee maker company of our own andCaffeineKing Coffee Makers was born.I’ve dealt with small businesses as well as large corporate clients and am currently exploring theworld of new media. I enjoy hiking on weekends and spend as much time as I can with myhusband and son.Did I mention I love coffee?Dave reads it over and nods. Jane sounds approachable and interesting, but still capable andprofessional, with a sense of humor. He gets the feeling that people will like her.“Jane, will we use the same profile for each account?”"No. You should change it up a little each time.""Why?""We want to tailor our message to our audience.”Social Media Etiquette“Next, there are certain social rules that apply to social media. Here’s an overview.“Number one, respect everyone you chat with. Above all, you must be courteous, even if youdon’t agree with what they’re saying.“Also, if someone comments on your blog, make sure to leave a comment on theirs. If someoneadds you, you should add them. A lot of it is common sense.“If we stick to the golden rule, we’ll be fine. You know, ‘Do unto others as you would haveothers do unto you.’“While there’s no official social media etiquette, there are definitely best practices,” says Jane. 14
  • 14. Respect other people’s opinions, even if you disagree. Be honest about what you do and your motives – be transparent. The more visible you are, the more people will get to know you. Don’t always just post an opinion. Ask questions. A well-thought out question can get as much attention as a brilliant comment. Make sure you read an article in its entirety before you post a comment on it. Never include a URL to your own site in a comment on a blog unless it is specifically stated you can do so. If you add someone as a friend or contact, always send a message, even if it’s as simple as ‘hey great blog. I really like your take on things.’“One of the most important things,” Jane says, “you want to be transparent.”“Transparent?” “Yes, make sure your motives are clear and straightforward. Don’t beat around the bush. Ifyou tell people you’d appreciate feedback about a product, they’ll usually be happy to give it.“If you’re sneaky or underhanded about something, you’ll feel the backlash when people findout. It could get really ugly. And don’t kid yourself - they will find out.’’“Ok.”Dell’s Story “Take a look at this article AD gave me,” says Jane. “It shows what happened to Dell when theytried to manipulate the truth.”“On June 14, 2007, the Consumerist posted an article from an ex-Dell kiosk employee givingaway 22 sales secrets.“Dell got angry. Instead of honestly addressing the situation, they added fuel to the fire with anasty cease and desist letter. 15
  • 15. “Within hours the article was on the front of Digg’s technology page. It sent hundreds ofthousands of visitors to see the article.“It became a huge deal with lots of angry buzz until Dell did something totally unexpected twodays later– they apologized publicly on their blog: ‘Nows not the time to mince words - so let me say it - we blew it… Im referring to a recent blog post from an ex-Dell kiosk employee that received more attention after the Consumerist blogged about it, and even more still after we asked them to remove it…instead of trying to control information that was made public, we should have simply corrected anything that was inaccurate. We didnt do that and now were paying for it.’ - Dell’s Chief Blogger Lionel Menchaca“Dell customers responded positively to the admission of guilt. While some were still mad, themajority felt better after the apology.“Dell did the right thing and reaped the rewards – they got new customers and their existingones became even more loyal than before.“Since then Dell’s policy is to respond to every comment, positive or negative.“They involve everyone in their conversations and respond constructively and thoughtfully toadvice. Since the Consumerist debacle, this approach has cut negative sentiment about theircompany by almost 60%.“Dell even created their own branded online community, Dell IdeaStorm. Users can cometogether and offer ideas for future products vote on them and get a sneak preview of upcomingproducts.“So you see,” Jane continues, “Dell’s understanding of Social Media led to improved newproduct performance and a brighter future for the company.”“Wow that’s quite the story.”Jane nods. “There’s tons more like it too.”Jane says, “Ok, AD has helped me choose 5 of the best social networking accounts for us. Keepin mind there are hundreds of social networking sites online. The ones below are just the tip ofthe iceberg. 16
  • 16. “Because it’s just you and me doing this, we have to keep our focus narrow and targeted. Thatmeans less accounts, so they had to be judicious about the ones they chose for us.”Social Networking Tips“Here are tips that apply to almost every social networking site,” says Jane. Bookmark all the sites you find as you do your research. This will help a lot later on when you need to find a reference. Make sure you use tags wherever you can. In our case, tags we would add when possible are keywords like “coffee,” “coffee maker,” and “coffee lover.” Use a real photo. If you want to add your logo or brand somewhere on the photo, that would be ok. Non-profits can usually get away with just a logo People don’t just come to you. You have to reach out to them. Join group’s specific to our industry because they come with a built-in target audience. Start spreading the word throughout your office and company, send emails to colleagues, search for people and invite them to become friends. Post to your profiles every day. If you are not posting perhaps you have too many profiles. The quickest way to get your account shut down is by leaving an advertisement as a comment. Don’t do it. The first two weeks are usually just the building period – add friends and posts and beef out your profile. After two weeks, you can really start promoting yourself.“AD told me they’ll answer any questions we have and help us refine our campaign strategyuntil we’re getting just the results we want.”“They also said we could create a virtual coffee bar game on our website where clients couldcome and play the game for the chance of winning a prize like discount coupons for coffeemakers, gourmet coffee, chocolates, or perhaps a movie. 17
  • 17. “We could use all the sites below to promote it. Now, ready to work on our Facebook account?”asks Jane.“I’m with you,” says Dave.“Facebook is one of the top social networking sites in the world. It got over 23 billion visitors in2008 alone and is one of the most important general social sites you can be on,” says Jane. “I thought that was just for college kids. My friend’s son has a Facebook account and she wastelling me how addicted he is to it,” Dave says. “It used to be. It’s really grown into a mixed age site and will be quite useful to us. We’ll targetcoffee lovers on Facebook, anyway, which is the market we want.”“Okay,” says Jane, “we need to approach Facebook with a specific strategy that will work forour campaign. Let me show you what AD came up with and how it will work for us.”Our Facebook Strategy: “They explained that many companies use applications for viral marketing. AD can help uscreate a mini game like Scrabble – with a twist. People will see it and add it to their profile. Itcould spread like wildfire.“The viral nature of these applications is a big part of their value,” says Jane. “They could also help us create a short personality test that tells users what kind of coffee theyshould try. As a ‘reward’ they’ll get a neat banner they can stick on their profile.”“That sounds difficult,” says Dave.“Actually, it’s a pretty simple application to make. AD said they would help us find a designerand work with them to make sure it turned out just the way we want it.”“Let’s think about it,” says Dave. “It sounds like it could be worth it.” 18
  • 18. “In addition to basic information, we should import videos, blog feeds and pictures to make theaccount more attractive.“There’s an option in ‘notes’ to add feeds from social sites like Twitter and Stumbleupon as wellas a blog, so we’ll do that too.“AD mentioned we could also use Facebook fan pages and Facebook groups to promote thecompany,” says Jane.“They had me do a quick search on Facebook to find coffee companies with profiles and fanpages,” says Jane. “They told me to use ‘coffee’ as the keyword and I found several companieswith thousands of fans. “Fan Pages can serve as excellent test groups. They are the only part of Facebook spidered bythe search engines and if our page gets powerful enough, it can rank.“By the way, Facebook Groups are better than Fan Pages for things like quick updates anddiscussions. Groups are private and are not indexed by the search engines.“If we want we can set up a CKCM coffee lovers group.“We could also:” Ask our existing customers and fans to sign up and support us. Add no more than 15 friends in one day or join more than 5 groups, otherwise we risk being flagged as spammers. Create a Facebook application which will be great for building links and spreading content virally. Create a fan page area for CaffeineKing CoffeeMakers with themes like “Which is best, hot or iced? What region of the world does the best coffee come from? What’s your favorite coffee?” Add additional fan pages devoted to different types of coffee – dark roast, light roast, Central American and more. Syndicate your Facebook updates in FriendFeed, this will open up new channels to communicate based on keyword and friends with interest in independent coffee shops. 19
  • 19. “As our pages get popular we should end up with a mix of employees and former employees,clients who love our coffee, people just interested in coffee, and more.”Dave agrees and they move on to MySpace.Dave begins setting up their MySpace account. As he sets it up, Jane shows him how tocustomize the blog, how to post bulletins, how to join groups and how to add friends. “MySpace is one of the largest Social Networking sites online. Millions of visitors a monthspend lots of time on it, so it would be a really good social networking source for us,” she says.Jane shows Dave how to download and use a MySpace customization program called Peerspin.Dave uses its tools to change things like the text, logo and background colors on their profile.Jane says, “Dave, if you don’t want to use the MySpace blog, you can just send out updatesabout our company via bulletins.“I did the same search on MySpace as I did on Facebook using the term ‘coffee’ and a numberof profiles by coffee companies with lots of contacts popped up.Our MySpace Strategy:“We’ll target coffee lovers on MySpace just like we did on Facebook.”She continues, “To compete with Facebook, MySpace recently began offering applications to itsusers. This means we now have a range of options to work with.“AD gave me some really good ideas for creative ways we could use MySpace.“For example, we could use a MySpace Twitter Application to stream our Twitter feeds toMySpace. 20
  • 20. “Another really cool thing we could is hold a “Why I Love Coffee” short video contest and giveaway an espresso machine as the prize for the best video. We’ll create a group to promote it.“We will also modify the game application we make for Facebook and use it on MySpace too.“We could give away coffee makers to homeless or women’s shelters and promote ourdonations through MySpace and our other social networks.“Here are AD’s tips to help us get the most out of MySpace,” says Jane. When we look for friends, we need to search with keywords like “coffee,” “coffee lovers” and similar terms. Our initial goal is to get as many people as we can as friends. We’ll narrow our focus later. We can even send out bulletins as simple as, “Hey guys, thought you might like our new blog post.” We’ll have a link back to the blog, and a cool article bookmarked on Stumbleupon. We won’t add more than 10 friends at a time or we may get called out as a spammer. We’ll look at MySpace’s applications platform and see what’s available.“MyBlogLog is a unique social networking site,” says Jane. “It allows us to create profiles andshare links with many of the social sites and blogs on the web.“Leaving comments on MyBlogLog along with visiting new sites and leaving comments on theirblogs are the best ways to promote our company. Like any other aspect of social mediamarketing, we’ll get more visitors with interesting and relevant comments.“When someone joins our MyBlogLog community, it probably means they added our blog totheir RSS Reader because they enjoy it. MyBlogLog is a great way to get subscribers to our blogand potential new customers. 21
  • 21. “Cool,” says Dave.“Oh, we’ll also need a Yahoo account to login to MyBlogLog, so I better go ahead and sign upfor one now.”“Good,” says Jane. “We’ll use the same Yahoo username and password for this account andFlickr.”Our MyBlogLog Strategy:“The first thing we’ll do with MyBlogLog is develop a community around our blog. What’s reallyneat is we can email our entire community at the same time.“Of course we’ll target people who are interested in coffee –coffee lovers, coffee blog authors,anything related to coffee.“We’ll get the most benefit by adding people slowly but surely, and making sure we startbuilding relationships as we go along. “We’ll create a blog post that offers a free backlink - for a limited time – to people who join ourcommunity.“When we promote it through our community and contacts on MyBlogLog, I’m hoping they’llrecommend it to others. This will add more contacts on our profile.“We could also create a contest based around MyBlogLog, like the craziest coffee post evermade. The winner would then get a prize.“Here are some other excellent tips from AD:” We’ll add feeds from our blog and social accounts. People will see we’re active and that we only post interesting and relevant information. Since MyBlogLog limits us to joining 10 or less relevant communities and contacting no more than 15 people per day, we’ve got to watch what we’re doing. The only way people will find us on MyBlogLog is with keywords. So we definitely want to tag “coffee.” 22
  • 22. Install the MyBlogLog visitor tracking widget. It will show us who’s visiting our site from MyBlogLog. This is another valuable way to find contacts. Check our settings and stats to see what people are spending their time at. We can see what links they follow, what keywords they use and more. We’ll pinpoint what content does best on MyBlogLog and develop more of it. Twitter posts we really like in our social communities. Visit the blogs of our community members. Every blog we visit will display our name and a link to our MyBlogLog profile so the more blogs we frequent, the more exposure we’ll receive. Add our Squidoo lens’ to MyBlogLog. This is a great way to cross promote and get people even more interested in what we’re doing. Have a text link to our MyBlogLog community sign up page on our blog and add a small graphic that links to it. Write a lead generation article on our blog with tips for finding the best coffee. Include our MyBlogLog community link in the post.“You’re going to love Twitter,” Jane tells Dave. “It’s quick and easy. It lets you send and receiveshort messages in real time. You can use it online, through desktop apps, and even from yourcell phone.”“It’s a microblogging application that is great for companies of all sizes. Its thriving communityoffers opportunities for interaction on all levels and AD says it’s now a large social site in itsown right.”Our Twitter Strategy: 23
  • 23. “We can use Twitter to bring all the promotional stuff we’re doing together. We’ll post links toour blog posts, stream our Twitter feed to all of our social networks and offer usefulinformation that will make people want to follow us.“We’ll use Twitter to promote all our contests, ideas and events. We will also use it to build upour fan base and communicate with our existing fans and customers in real time.“For example, if we’re having a one day sale on coffee makers, the first thing we’ll do is Twitterit.“We’ll offer company giveaways for follower milestones, like the 50th, 100th, and 500thfollowers. This will spur people to watch us and add us as friends in order to get whatever we’regiving away.“We could start a story contest asking people to write the best mini stories in three tweets orless, then choose one or have people vote on which they like the best. We’ll launch the contestand do all our communication through Twitter.“If people have a problem, a question, and idea, or anything else, they can Twitter it and we canjump on it. It will really help with customer service.“And Twitter can make test marketing a snap. For example, if before we even design a newcoffee maker we can ask what style they’d like and then involve them in the developmentalprocess.“If anyone says anything good or bad about us, we can address it quickly and easily. We willalso:” Add a “follow me” option on our blog that links to our Twitter account. Everyone who reads our blog can follow us. Choose a short username so we have more room to type and can so more quickly. Follow as many people as we can. When we send out ‘tweets’ we need to make sure we offer something interesting and informative every time. Shorten long links to domains to save space in our posts with sites like www.snipurl.com. 24
  • 24. Twitter with people we don’t know, but who are popular. When people see us talking to celebrities, they might think we know them and add us just because of that. Add RSS feeds of important keywords from http://www.search.twitter.com. This will allow you to follow and connect with peers who have the same interest. They too have the benefit of following your thoughtful insights.“Squidoo is a different type of social networking site. People create pages called lenses onspecific topics they like. There are lots of widgets they can use to organize the content on thesite so no two pages ever have to look the same.“Also, it’s completely free. Anyone can create a lens. Squidoo even gives you advertisingrevenue when people click on ads in your lens. “Squidoo lenses rank really well in the search engines. When AD was showing me Squidoo,they had me search for ‘coffee’ and a number of coffee lenses appeared. The ones we foundwere on the first page in the search engines and had lots of comments.“They suggested we could also hold contests and announce them there, offer tips about thebest kinds of coffee and much more.”Our Squidoo Strategy“AD recommended we create 4 lenses.“The first will be a contest lens. It will announce the contests we have on all our other socialmedia sites.“The second lens will be all about coffee makers. We’ll talk about the history of coffee makersand have links to cool articles and photos about coffee makers. All the info will be interspersedwith links to and images of our products.“The third lens will offer tips on brewing coffee. It could be anything from filtering coffeethrough a cloth to using a French Press, and everything in between. We’ll add entertainingstories and how-tos for people who want to experiment using this lens. 25
  • 25. “The fourth lens will focus on our company. It will weave compelling stories that will drawpeople in. We might even make it gossipy because our main goal with this lens is to get it torank really well in the search engines for keywords like ‘coffee’ and ‘CoffeeKing Coffee Makers.”“AD also said we should add different polls to our lenses and send ‘tweets’ out to our followers,with a link to each Squidoo lens. The tweets will be visible on our MySpace, Facebook andMyBlogLog accounts.“They also mentioned we could make additional Squidoo lenses for different types of coffeelovers, like one for those who like it black and one for those who like it with sugar and milk.“We’ll talk about things like the science of taste and see if we can stir up some debates aboutwhat taste better and why.”“Overall we need to:” Make sure to use keywords in our description, author bio and throughout each lens because Google loves Squidoo. Customize our coffee tips lens by using a lot of different widgets. We will add funny and interesting coffee videos streamed from YouTube. We will also add links to all our other social sites and stream our Twitter feed. We’ll do polls like asking what kinds of coffee people like best or how often people use coffee makers. We’ll cross promote by adding links to our lenses on Twitter, Facebook, MySpace and all our bookmarking accounts. We’ll add a guestbook so people can make comments. We could donate any money we get from the ads to a charity of our choice. 26
  • 26. “Flickr is an image and video hosting website, web services suite, and online communityplatform. It’s an excellent site for networking and uploading pictures and videos,” says Jane.“Remember the Yahoo ID you got when you signed up for MyBlogLog? You’re going to need itto sign up for Flickr.“AD said that Flickr could be one of our most useful sites for test marketing.”Our Flickr Strategy:“Although we’ll create and join groups and befriend people, our main goal will be to refine ourmessage and develop our products.“Let’s create our own group devoted to different ways of brewing coffee. We’ll encouragemembers to upload cool pictures and comment on each other’s content and look for feedbackon products we’re developing.“We can also create contests and promote then with prizes. Again, we can give a back link toour blog or something like a gift certificate for the most creative caption on a coffee-relatedphoto. “We can have a “name that coffee bean” photo contest where people will have a list of namesthat they’ll have to match with beans. Could be some funny photos and weird names. Thenwe’ll give away something really cool for this, like our top-notch espresso machine.”“Along the same lines we could hold another contest later just for our coffee group. Onlypeople who are members of that specific group will be eligible. We’ll ask the winner to write areview about the machine and how they like the espresso it makes.“We will also:” Visit other coffee lover groups, interact with people and invite them to join our coffee group. 27
  • 27. Have three albums. The first will have product pictures, the second will have photos of our store, and the third will have fun images of you and me and our clients and employees.Social Bookmarking“Ok,” says Jane, “While the term Social Bookmarking sounds a little complicated, it’s really justa way to store, organize, search for and manage web pages.“Social Bookmarking sites are social communities built around bookmarking applications. ADemphasized that Social Bookmarking is tag based. Users ‘tag’ content so other people can findit when they search for that term on the site.“We’ll use Social Bookmarking to promote our other social networks, blog posts and build upour web presence. We’ll add friends, gain links and socialize with people who will hopefullywant to check out our blog and website.“The ultimate goal of Social Bookmarking is to build up a following and create a communityaround our content, so people will do things like vote for it, ‘Propel’ it or ‘Digg’ it.”Our Social Bookmarking Strategy“Here are some general things we’ll want to do to get the most out of our bookmarking sites,”says Jane.  Choose interesting, quality articles that we think are interesting.  Fill out our profiles completely and customize them when we can.  Always add tags to our posts and tag other people’s content.  Leave a comment every time we read, scan, or look at an article on a bookmarking site.“Ok,” says Jane, “now we’re going to talk about social news sharing. It’s pretty much socialbookmarking but the pages you submit should be news stories.” 28
  • 28. Dave shakes his head from side to side and asks, “Why can’t they just call it all SocialBookmarking?”Jane laughs. “Sometimes they do.”She shows him Stumbleupon and he sees many sites and pages on a wide variety of topics.Then she shows him Newsvine, where all the posts are news stories.“AD said that’s why some people make the distinction, but it’s still ok to just call them SocialBookmarking sites, or even just bookmarking sites,” she says.“Now,” Jane says to Dave, “before we can start learning about any of the specific SocialBookmarking sites and how to use them, let me tell you what AD told me about finding goodarticles and pages.”Finding Good Content to Bookmark “We’re going to look for articles about coffee, coffee lovers, coffee making as well as newsstories involving coffee. We’ll also look for funny or interesting videos and podcasts involvingcoffee.”Dave says, “I don’t bookmark every single article I read, just the ones I want to come back to orthink are special.” “That’s good,” she says, “but AD explained that when we start bookmarking stuff for ourcompany, we should add any coffee-related articles we read – even if it’s in a roundabout way.”Dave asks, “Like articles on the results of drinking too much coffee?”She laughs, “Even those.”Social Bookmarking Tips“Jane, it seems like the same concepts can apply to both social bookmarking sites and socialnetworking sites.”Jane nods. “The same etiquette and rules apply. There are loads of Social Bookmarking sites, soagain, AD chose a couple they thought would be best for our company given our timeconstraints and laid out the strategies below. The first is StumbleUpon.” 29
  • 29. “They chose StumbleUpon (SU),” she continues, “because it is by far one of the most powerfulbookmarking communities on the web today.“StumbleUpon is powerful because it offers focused, high-quality traffic. Once we become apowerhouse, any content we bookmark or submit to SU will get some serious traffic.“Like the other bookmarking sites, it will take at least a few months before we see results. Butwhen we do, it will be huge.”Dave signs up and installs the SU toolbar in his browser to make it super easy and efficient touse. He can now bookmark sites in a couple clicks.Our Stumbleupon Strategy:“Our goal is to become a powerful StumbleUpon user. We will do this by adding people,communicating with them, commenting on their stuff, and bookmarking and reviewing contentthey like.“We’ll submit sites and review them. Then someone else will probably come along and see thesite, read our review and bookmark it themselves. If the same thing happens often enough, andit is bookmarked by powerful users, it will end up driving hundreds, if not thousands, of visitorsto our site.“Some examples of content we might create are ‘‘101 Reasons Why Coffee Makes the World aBetter Place,’ or ‘5 Coffee Health Benefits You Should Know About.’“Examples of other peoples content we might stumble are ‘Colombian Coffee Growers SueOver Mother Goose and Grimm Strip,’ or ‘A Perk for Coffee Lovers: Java May Lower Oral CancerRisk.’”“We could also create a really cool video and use it as linkbait. For example, what if we createda video on coffee art, the funniest coffee bloopers or how to brew the perfect cup of coffee?We would stumble them and send them out to our friends who will then stumble and reviewthem. 30
  • 30. “AD can help us out with more ideas, and even help us create the content. They said throughStumbleUpon, we will:” Be active stumblers. We will rate, review, recommend and Stumble other people’s stuff as much as possible. Stumble articles and posts from our own site in moderation. The goal is to have others Stumble them for us. Double check our tags and make sure we put the most relevant, important tags first. Build relationships with people by stumbling those who link to us. We will regularly visit their blogs and thumb up their articles. This will bring them traffic and they in turn will most likely stumble something of ours. Find posts we like and Stumble them through the “Stumble his or her Favorites” option on the right hand sidebar that’s in everyone’s SU profile. Leave a simple message like “hey, great blog, thanks” under the option “Review her or his blog” on the right hand sidebar when we like someone else’s blog. Make Stumbling a habit. The button is right there in our toolbar, so we need to get in the habit of thumbing up or submitting a site if we like it.“Ok Dave, let’s move on to Onlywire?”“Onlywire is a little different. It’s a time saving all-in-one bookmarking tool you can use tosubmit to multiple bookmarking sites at once, “says Jane.“After you sign up you’ll get a page similar to StumbleUpon. Add the widget to your toolbar andyou’ll be able to submit content in just a few clicks. Try it and see.”Dave creates an account and logs in. He raises his eyebrows. “Do we have to pay for this one?” 31
  • 31. “Oh, I forgot about that. AD said that awhile ago Onlywire updated its services. It’s still free ifyou put a link to it on your website or blog and they showed me how to do it. They did saythere would be a few advertisements, but they’re pretty small and you can pay $2/month toremove them.“We have WordPress, so let’s just upload their plug-in and enable it on our blog. Onlywire haspretty clear directions on how to do it.”“It’s asking me for passwords to all these sites. I don’t have profiles on any of them,” saysDave.“See the site’s link next to each space? Click on it and it will take you to the site, where you’llhave to sign up with a username and password. Once you’ve done that for all the sites, hit saveand start bookmarking.“Every time you bookmark content using Onlywire it will be submitted to each one of the sitesyou set up.”Dave looks up at her, “There are tons of sites. Do I need to sign up for all of them?”Jane shrugs. “It can’t hurt.”Our Onlywire Strategy:“According to AD, Onlywire will be most useful as an extension of our social bookmarkingefforts. We’re going to spend a lot of time on StumbleUpon and Reddit, so we don’t really havetime to give individual attention to five more bookmarking sites.“Onlywire will help us submit to more bookmarking sites with less hassle. For example,Delicious is just one of the many options available through Onlywire.“They said there isn’t any secret to using Onlywire, but to get the most out of it we need to:” Make sure we add tags and a category to every piece of content we post on it. Check Onlywire relatively often to make sure everything’s running smoothly. If a site changes its design or login page, chances are Onlywire won’t know and when that happens if we’re not on top of it our articles won’t get submitted to the site.“Sheesh” says Dave. “This is a lot of work, Jane. How are the two of us going to manage it all?” 32
  • 32. “Well, we don’t have to. AD is helping us every step of the way.Optimizing Your Site With Social Media“Dave, they explained that Social Media Optimization means setting up our website or blogwith tools like plug-ins that help our content and information flow easily.“By optimizing our blog for Social Media, we’ll make sure our content is promoted andsyndicated as much as possible. “We’ll do this by adding RSS feeds that allow our content to be read by subscribers. RSS standsfor Real Simple Syndication. They’re like channels on a TV. When we turn on RSS feeds fromsites like MyYahoo and Google Reader we’ll begin to get streams of information from them.“We’ll also add "voting" buttons on our site that will link it to Reddit, Twitter, MySpace,Squidoo, Facebook, StumbleUpon, and Onlywire. We’ll use third party elementslike Flickr photo slides and galleries along with YouTube videos.“And don’t worry – AD said they would go through the process with us step-by-step after weget our social accounts set up and show us how to do it all.“AD gave us a list of plug-ins to upload to our WordPress blog, like Twitterfeed, Sociable, thePlatinum SEO Pack, Akismet Spam protection and others. Then most of our on-page SMO andSEO needs will be met.“They also showed me that all the major social sites offer web widgets. Some of the widgetswe download will tell us who’s visiting our site while others will tell our visitors how tobookmark our blog.”“Ok” says Dave “let me see if I’ve got this right. By using Social Media Optimization on our blog,we will:” Increase the number of people who link to our site (our linkability). Connect and promote all our social sites. Make bookmarking and tagging easier. Make our content more viral.” 33
  • 33. “Yep, sounds like you’ve got it. Now let’s put it all together.”Putting it All TogetherLaying the Foundation“Ok Dave, AD explained how we need to lay our foundation. They created a list of steps for us.It’s a little tedious but it will make everything easier in the long run.”“Ok.” 1. Dave creates a folder on his desktop called ckcm-smm-campaign. He’s going to put any andall materials for the campaign in this folder. He also creates two sub-folders titled: Account Logins Documents2. He opens two notepad docs: He’ll copy and paste the login info when he sets up accounts in one. He’ll keep any notes, ideas and observations related to the campaign in the other.3. He creates Yahoo and Gmail accounts.4. He signs up for Google alerts and Technorati notifications for their keywords - “coffeemakers”, “coffee maker”, “coffee lover”, “coffee” and “CaffeineKing Coffee.” This way they’llnotify him by email when something related to those keywords is published. “Ok,” says Jane. “You’re doing great, but there are some other tips on the list you’ll want tokeep in mind as you go along:” When you set up accounts, open their home pages one by one in your browser tabs. This way you can quickly go from one account to the next. 34
  • 34. Get Roboform. It’s a quick and easy way to login because it remembers your passwords and fills in your login information automatically. However, because the free version only allows us to store 10 passwords, we should buy the full version. Remember that the beginning of the campaign is the most time intensive. After the first month or so we’ll get faster and figure out the techniques that work best for us. When we create profiles, we need to use our keywords as our main anchor text whenever we add links back to our site or blog. Never just put in the URL for a site, unless the site doesn’t let you add anchor text.Dave collects Jane’s bio and picture as well as the list of keyword phrases they created earlier.Next on his list is going back to the social networking and bookmarking accounts he’s set up tocustomize them with Jane’s bio and picture.Creating Your SMM Campaign ScheduleJane and Dave look at what AD wants them to do the first week and decide to divide the socialnetworking and social bookmarking work between them. They will each do an hour a day.This is the schedule they end up with: Week 1, Day 1 Jane: 1. Customize Twitter with a special CKCM background and fill out the profile. Add a link to the website and a short, catchy bio. Follow 10 people and send an update. 2. Sign up for Technorati. 3. Sign up for Feedburner and add it to our blog. 4. Add a post to the blog. Dave: 1. Fill out our Onlywire profile. Submit 3 articles to each and add 3 friends to each. 2. Stumble and review 3 pages then submit 2 pages. 35
  • 35. 3. Fill out forum and niche social community profiles. Introduce ourselves and add 1 comment to each.Week 1, Day 2 Jane: 1. Set up Flickr and add images. Join groups and make positive comments on 5 people’s coffee photos. 2. Follow 10 more people on Twitter and send an update. 3. Message 5 contacts at MyBlogLog and join 3 groups. 4. Join 5 communities on MyBlogLog and add 5 contacts. Dave: 1. Submit 5 articles to Onlywire. 2. Stumble and review 3 pages and submit 2 pages. 3. Fill out forum and niche social community profiles. Introduce ourselves and add 1 comment to each. 4. Add a post to the blogWeek 1, Day 3 Jane: 1. Add 10 contacts on MyBlogLog. Join 10 more communities. 2. Sign up for Squidoo and create one Squidoo lens titled “Why I Love Coffee” and another on how to find great coffee makers. Customize each lens by adding widgets and a text post. 3. Update Twitter and follow 10 people who interest her. 4. Add a post to the blog. Dave: 1. Submit 5 articles to Onlywire. 2. Stumble and review 3 pages and submit 2 pages. 3. Fill out forum and niche social community profiles. Introduce ourselves and add 1 comment in each. 4. Add a post to the blogWeek 1, Day 4 36
  • 36. Jane: 1. Set up and customize MySpace, Facebook and Stumbleupon. 2. Add 10 friends each to MySpace and Facebook. 3. Fill out the Facebook Fan Page. 4. Update Twitter and follow 10 interesting people. 5. Add a post to the blog. Dave: 1. Submit 5 articles to Onlywire. 2. Stumble and review 3 pages and submit 4 pages. 3. Add one comment to each of the forum and niche social community profiles. Week 1, Day 5 Jane: 1. Add pictures to Flickr and spend more time in the groups. Add comments and leave messages. 2. Update Twitter and follow 10 interesting people. 3. Message 5 contacts and join 3 groups related to coffee. 4. Add 1-3 posts to Squidoo, and comment on 3 other lenses for CaffeineKing Coffee Makers. Dave: 1. Submit 5 articles to Onlywire. 2. Stumble and review 3 pages and submit 4 pages. 3. Add one comment to each of the forum and niche social community profiles.“Ok, so that’s the first week,” says Jane. “We’ll implement our cooler strategy ideas likecontests in a couple months or so, after we’ve got a good handle on our social accounts. “The most challenging and important work is first determining, then implementing a strategy.AD told me that if our strategy is faulty almost everything we do after that will be a waste oftime. However, if we have a good strategy, doing it will actually be fun and not all that difficult?“They said all the sites and tools we’re using don’t mean anything without a specific strategy foreach one, so careful thought needs to be put into everything we’re going to do.“They also said we should be prepared for a pretty steep learning curve in the beginning.” 37
  • 37. “I can see why people hire this stuff out. If we didn’t have them to help us it would take ages tojust figure out where to begin,” says Dave.“Absolutely,” says Jane.In ClosingKeep in mind there’s no “one” way to do Social Media Marketing – every campaign is different.The process changes because it depends on each company’s specific needs, goals and budget.While your competitors are still focused on the same old marketing routines, take advantage ofthis great new opportunity and you will see both your influence and traffic grow dramatically.Want Expert Social Media Advice?Get a free social media strategy session from Authority Domains, Inc.If you want to achieve:  Closer relationships with your customers  Increased traffic to your website  Fulfill hardened business objectives w Social Meida  Target and achieve ROI  Greater online visibility while stapling your organization as an authority in your industryThen call now at (866) 854-1572 or email us at support@authoritydomains.com.About Authority Domains, Inc.Authority Domains, Inc. is a search engine marketing company based out of Los Angeles, CAthat specializes in helping companies (1) build and brand their authority, (2) engage theirclients, and (3) improve their standings in the online community.They offer different methods for link building, as well as Social Media Consulting for anybusiness looking to effectively utilize Social Media to fulfill hardened business benefits...Their professional staff works hand-in-hand with their clients to create customized solutionsthat outperform the cookie cutter services offered by many other marketing companies. TheCaffeine King Coffee Makers is just one example of a unique strategy based on research arounddemographics, business objectives, data and defined trends in the coffee industry. Every 38
  • 38. strategy is different and will require the use of different Social Media tools, technologies andbest practices to fill real ROI.Whether you need Social Media Marketing, link building, SEO or PPC Management, AuthorityDomains Inc. does it all.References and Further Resources: 1. Heymann, Paul; Paul; Koutrika, Georgia; Garcia-Molina, Hector (February 12, 2008). "Can Social Bookmarking Improve Web Search?". First ACM International Conference on Web Search and Data Mining. Retrieved on 2008-03-12. 2. Rethlefsen, Melissa L. (9 2007). "Tags Help Make Libraries Del.icio.us". Library Journal. Retrieved on 2008-03-12. 3. The Anti-Social Tagger - Detecting Spam in Social Bookmarking Systems by Beate Krause, Christoph Schmitz, Andreas Hotho, and Gerd Stumme. 2008 4. Loren Baker (12/6/2007) 125 Social Bookmarking Sites : Importance of User Generated Tags, Votes and Links, Search Engine Journal, 5. Vladimir Prelovac, Top List of Social Media Sites, http://www.prelovac.com, April 23, 2008 6. Vandelay Design, 233 Social Networking Sites for Marketing Your Blog, http://vandelaydesign.com/blog/social-media/list-social-networks/ 7. Dustin Wax, How to Build Credibility on the Web, http://www.lifehack.org, September 22, 2008. 8. Sean P. Aune, Social Bookmarking: 50+ Social Bookmarking Sites, http://www.mashable.com, August 8, 2008. 9. Linda Lowen, Online Communities for Moms- Social Networking Sites for Moms, http://www.about.com, November 10, 2008 10. Pete Cashmore, 400+ Tools for Photographers, Videobloggers, Podcasters & Musicians, July 23, 2007 11. Adam Ostrow, Google Analytics for Flash: Welcome to the Engagement Era, Http://www.mashable.com, November 17, 2008. 12. Social Media Insider, 5 Naughty Tips to Boost Your Digg Profile- Part 1, http://www.invesp.com/blog, October 9, 2008 13. JD Rucker, Trouble With Reddit?, http://www.socialnewswatch.com, August 24, 2008 39

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