“ Like so many web phenomena, the idea started as a personal project between two friends (February 2005) and grew into a service so easy to use that it helped make online video mainstream. And among the swaths of pirated material, home videos of kittens and skateboarding accidents, it has opened up a thriving independent film scene.” – Guardian, Jemima Kiss
Top 10 YouTube Videos of All Time, 2008 Edition
Star Wars (viewed an estimated 900m times) http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f
Numa numa http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f
Diet Coke + Mentos http://in.youtube.com/watch?v=hKoB0MHVBvM – two film-makers under the name Eepybird, in one year have earned $50,000 (£33,4101) from the same videoclip published at www.revver.com/user/EepyBird
“ Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses” – source: Wikipedia ( www.wikipedia.org )
Machinima – from machine cinema (pronounced /məˈʃiːnəmə/ or /məˈʃɪnəmə/),
is a collection of associated production techniques whereby computer-generated imagery (CGI) is rendered using real-time, interactive 3-D engines instead of professional 3D animation software. Engines from first-person shooter and role-playing simulation video games are typically used.