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PROMOTING YOUR VIDEO ONLINE Btec National Certificate in Media  Hackney Community College
Introduction <ul><li>What I am going to teach today: </li></ul><ul><li>Using the internet to promote your work </li></ul><...
Using the internet to promote your work <ul><li>Once you have created your video don’t leave it lurking on your hard drive...
YouTube effect <ul><li>“ Like so many web phenomena, the idea started as a personal project between two friends (February ...
Top 10 YouTube Videos of All Time, 2008 Edition <ul><li>Source:  http://www.readwriteweb.com/archives/top_10_youtube_video...
Some YouTube statistics <ul><li>Total video uploads as of January 28th 2008- 70 million, March 13th 77.4 million and March...
Other languages video sites <ul><li>Think Spanish </li></ul><ul><li>Chinese YouTube style sites :  </li></ul><ul><li>www.y...
Technical information and software <ul><li>YouTube Help Center:  http://help.youtube.com/support/youtube/   </li></ul><ul>...
Viral Promotion/Marketing <ul><li>“ Viral marketing and viral advertising refer to marketing techniques that use pre-exist...
Other digital video sharing websites <ul><li>www.revver.com  - the “viral video network that pays” connects video-makers w...
Short film festivals in the UK <ul><li>www.babelgum.com  (Global online festival) </li></ul><ul><li>www.birds-eye-view.co....
Questions?
Next week <ul><li>Machinima – from  machine cinema  (pronounced /məˈʃiːnəmə/ or /məˈʃɪnəmə/),  </li></ul><ul><li>is a coll...
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Promoting Your Video

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  1. 1. PROMOTING YOUR VIDEO ONLINE Btec National Certificate in Media Hackney Community College
  2. 2. Introduction <ul><li>What I am going to teach today: </li></ul><ul><li>Using the internet to promote your work </li></ul><ul><li>YouTube effect </li></ul><ul><li>Top 10 YouTube Videos of All Time, 2008 Edition </li></ul><ul><li>Some YouTube statistics </li></ul><ul><li>Other languages video sites </li></ul><ul><li>Technical information and software </li></ul><ul><li>Viral Promotion/Marketing </li></ul><ul><li>Other digital video sharing websites </li></ul><ul><li>Short film festivals in the UK </li></ul>
  3. 3. Using the internet to promote your work <ul><li>Once you have created your video don’t leave it lurking on your hard drive. The online video is one of the best and fastest ways to promote your work. </li></ul><ul><li>The most popular online video website is (obviously) YouTube ( www.youtube.com ) </li></ul>
  4. 4. YouTube effect <ul><li>“ Like so many web phenomena, the idea started as a personal project between two friends (February 2005) and grew into a service so easy to use that it helped make online video mainstream. And among the swaths of pirated material, home videos of kittens and skateboarding accidents, it has opened up a thriving independent film scene.” – Guardian, Jemima Kiss </li></ul>
  5. 5. Top 10 YouTube Videos of All Time, 2008 Edition <ul><li>Source: http://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_time_2008.php </li></ul><ul><li>Other very famous clips: </li></ul><ul><li>Star Wars (viewed an estimated 900m times) http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f </li></ul><ul><li>Numa numa http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f </li></ul><ul><li>Diet Coke + Mentos http://in.youtube.com/watch?v=hKoB0MHVBvM – two film-makers under the name Eepybird, in one year have earned $50,000 (£33,4101) from the same videoclip published at www.revver.com/user/EepyBird </li></ul>
  6. 6. Some YouTube statistics <ul><li>Total video uploads as of January 28th 2008- 70 million, March 13th 77.4 million and March 17th 78.3 million - suggesting that 150,000 to 200,000 are uploaded each day. </li></ul><ul><li>The time to watch all content, as of 17 March would be 412.3 years. </li></ul><ul><li>Amateur content - 80.3% </li></ul><ul><li>Uploads probably in violation of copyright - 12% </li></ul><ul><li>Average age of uploader 26.57 </li></ul><ul><li>Source: </li></ul><ul><li>http://lisavalentine.wordpress.com/2008/03/22/youtube-statistics/ </li></ul>
  7. 7. Other languages video sites <ul><li>Think Spanish </li></ul><ul><li>Chinese YouTube style sites : </li></ul><ul><li>www.youku.com </li></ul><ul><li>www.tudou.com </li></ul><ul><li>http://v-56.com </li></ul><ul><li>Russian: </li></ul><ul><li>http://rutube.ru/ </li></ul>
  8. 8. Technical information and software <ul><li>YouTube Help Center: http://help.youtube.com/support/youtube/ </li></ul><ul><li>YouTube Downloader: http://www.download.com/YouTube-Downloader/3000-2071_4-10647340.html </li></ul><ul><li>YouTube various video tutorials </li></ul><ul><li>Free Software: </li></ul><ul><li>Audacity (All-purpose audio editor) </li></ul><ul><li>MediaCoder (Convert files between many media formats) </li></ul><ul><li>HandBrake (Easily grab and convert video and audio from a variety of different sources) </li></ul><ul><li>More free software: </li></ul><ul><li>http://www.internetvideomag.com/FreeVideoTools101.htm#Free%20Video%20Editing%20Programs </li></ul>
  9. 9. Viral Promotion/Marketing <ul><li>“ Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses” – source: Wikipedia ( www.wikipedia.org ) </li></ul><ul><li>Facebook, ( www.facebook.com ) </li></ul><ul><li>Bebo ( www.bebo.com ) </li></ul><ul><li>MySpace ( www.myspace.com ) </li></ul><ul><li>Email lists (Yahoo and Google groups) </li></ul>
  10. 10. Other digital video sharing websites <ul><li>www.revver.com - the “viral video network that pays” connects video-makers with sponsors, splitting ad revenue 50/50 </li></ul><ul><li>www.blinkbox.com - edit and personalise your videos, watch, buy and rent movies and TV shows </li></ul><ul><li>www.blinkx.com – home to over 20 millions of easily searchable videos </li></ul><ul><li>www.blip.tv - Blip broadcast videos you should see on TV but don’t </li></ul><ul><li>www.metacafe.com – this site specialises in short-form original content and entertaining footage </li></ul><ul><li>www.videos.myspace.com – A musician’s dream, MySpace is home to thousands of music videos of all genres </li></ul>
  11. 11. Short film festivals in the UK <ul><li>www.babelgum.com (Global online festival) </li></ul><ul><li>www.birds-eye-view.co.uk (A festival screening the best features, documentaries and shorts from women film-makers) </li></ul><ul><li>http://www.nationalmediamuseum.org.uk/btm/ (Bite The Mango, Bradford) </li></ul><ul><li>http://www.nationalmediamuseum.org.uk/baf/ (Bradford Animation Festival) </li></ul><ul><li>www.cine-city.co.uk (Cinecity Brighton) </li></ul><ul><li>www.youngfilm-makers.coop (One of the few non-competitive young people’s film festival) </li></ul><ul><li>www.eastendfilmfestival.com (A celebration of the diversity of London’s East End) </li></ul><ul><li>www.edfilmfest.org.uk (Edinburgh International Film Festival) </li></ul><ul><li>www.encounters-festival.org.uk (Encounters, Bristol) </li></ul><ul><li>www.futureshorts.com (Future Shorts London, monthly; submissions open all year) </li></ul>
  12. 12. Questions?
  13. 13. Next week <ul><li>Machinima – from machine cinema (pronounced /məˈʃiːnəmə/ or /məˈʃɪnəmə/), </li></ul><ul><li>is a collection of associated production techniques whereby computer-generated imagery (CGI) is rendered using real-time, interactive 3-D engines instead of professional 3D animation software. Engines from first-person shooter and role-playing simulation video games are typically used. </li></ul>
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