Your SlideShare is downloading. ×
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Promoting Your Video
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Promoting Your Video

796

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
796
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PROMOTING YOUR VIDEO ONLINE Btec National Certificate in Media Hackney Community College
  • 2. Introduction
    • What I am going to teach today:
    • Using the internet to promote your work
    • YouTube effect
    • Top 10 YouTube Videos of All Time, 2008 Edition
    • Some YouTube statistics
    • Other languages video sites
    • Technical information and software
    • Viral Promotion/Marketing
    • Other digital video sharing websites
    • Short film festivals in the UK
  • 3. Using the internet to promote your work
    • Once you have created your video don’t leave it lurking on your hard drive. The online video is one of the best and fastest ways to promote your work.
    • The most popular online video website is (obviously) YouTube ( www.youtube.com )
  • 4. YouTube effect
    • “ Like so many web phenomena, the idea started as a personal project between two friends (February 2005) and grew into a service so easy to use that it helped make online video mainstream. And among the swaths of pirated material, home videos of kittens and skateboarding accidents, it has opened up a thriving independent film scene.” – Guardian, Jemima Kiss
  • 5. Top 10 YouTube Videos of All Time, 2008 Edition
    • Source: http://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_time_2008.php
    • Other very famous clips:
    • Star Wars (viewed an estimated 900m times) http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f
    • Numa numa http://in.youtube.com/results?search_query=star+wars+kid&search_type=&aq=f
    • Diet Coke + Mentos http://in.youtube.com/watch?v=hKoB0MHVBvM – two film-makers under the name Eepybird, in one year have earned $50,000 (£33,4101) from the same videoclip published at www.revver.com/user/EepyBird
  • 6. Some YouTube statistics
    • Total video uploads as of January 28th 2008- 70 million, March 13th 77.4 million and March 17th 78.3 million - suggesting that 150,000 to 200,000 are uploaded each day.
    • The time to watch all content, as of 17 March would be 412.3 years.
    • Amateur content - 80.3%
    • Uploads probably in violation of copyright - 12%
    • Average age of uploader 26.57
    • Source:
    • http://lisavalentine.wordpress.com/2008/03/22/youtube-statistics/
  • 7. Other languages video sites
    • Think Spanish
    • Chinese YouTube style sites :
    • www.youku.com
    • www.tudou.com
    • http://v-56.com
    • Russian:
    • http://rutube.ru/
  • 8. Technical information and software
    • YouTube Help Center: http://help.youtube.com/support/youtube/
    • YouTube Downloader: http://www.download.com/YouTube-Downloader/3000-2071_4-10647340.html
    • YouTube various video tutorials
    • Free Software:
    • Audacity (All-purpose audio editor)
    • MediaCoder (Convert files between many media formats)
    • HandBrake (Easily grab and convert video and audio from a variety of different sources)
    • More free software:
    • http://www.internetvideomag.com/FreeVideoTools101.htm#Free%20Video%20Editing%20Programs
  • 9. Viral Promotion/Marketing
    • “ Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses” – source: Wikipedia ( www.wikipedia.org )
    • Facebook, ( www.facebook.com )
    • Bebo ( www.bebo.com )
    • MySpace ( www.myspace.com )
    • Email lists (Yahoo and Google groups)
  • 10. Other digital video sharing websites
    • www.revver.com - the “viral video network that pays” connects video-makers with sponsors, splitting ad revenue 50/50
    • www.blinkbox.com - edit and personalise your videos, watch, buy and rent movies and TV shows
    • www.blinkx.com – home to over 20 millions of easily searchable videos
    • www.blip.tv - Blip broadcast videos you should see on TV but don’t
    • www.metacafe.com – this site specialises in short-form original content and entertaining footage
    • www.videos.myspace.com – A musician’s dream, MySpace is home to thousands of music videos of all genres
  • 11. Short film festivals in the UK
    • www.babelgum.com (Global online festival)
    • www.birds-eye-view.co.uk (A festival screening the best features, documentaries and shorts from women film-makers)
    • http://www.nationalmediamuseum.org.uk/btm/ (Bite The Mango, Bradford)
    • http://www.nationalmediamuseum.org.uk/baf/ (Bradford Animation Festival)
    • www.cine-city.co.uk (Cinecity Brighton)
    • www.youngfilm-makers.coop (One of the few non-competitive young people’s film festival)
    • www.eastendfilmfestival.com (A celebration of the diversity of London’s East End)
    • www.edfilmfest.org.uk (Edinburgh International Film Festival)
    • www.encounters-festival.org.uk (Encounters, Bristol)
    • www.futureshorts.com (Future Shorts London, monthly; submissions open all year)
  • 12. Questions?
  • 13. Next week
    • Machinima – from machine cinema (pronounced /məˈʃiːnəmə/ or /məˈʃɪnəmə/),
    • is a collection of associated production techniques whereby computer-generated imagery (CGI) is rendered using real-time, interactive 3-D engines instead of professional 3D animation software. Engines from first-person shooter and role-playing simulation video games are typically used.

×