Learning from
startup best
practices
Topi Järvinen
Nestholma
Startup Accelerator
How do you build great
products in startups?
Topi Järvinen (@topij)
Screw it,
just do it
- Richard Branson
Topi Järvinen (@topij)
Half of what separates
the successful
entrepreneurs from the
non-successful ones is
pure perseverance.
-Steve Jobs, Co-fou...
That’s all
you need.
Right? Well…
Topi Järvinen (@topij)
Fact is that
most startups fail.
What can we
learn from them?
Topi Järvinen (@topij)
reason for
startup failure is
premature
scaling
Startups do too much before
they know what they should do
Based on data an...
What are some of the best
practices for startups?
Topi Järvinen (@topij)
Trust your
instincts or
ask advice from
an expert
But predicting is
hard…
Topi Järvinen (@topij)
People who predicted either
extremely good or extremely
bad outcomes, are doing poorer
in general.
Someone who has success...
You need a
great idea,
but…

Topi Järvinen (@topij)
Most people think it’s
all about the idea. It’s
not. EVERYONE has
ideas. The hard part is
to execute on the idea.
- Mark C...
An idea
can be done in
million+ ways
There were tens of social media
network services before Facebook

Topi Järvinen (@top...
What about
asking customers?

Topi Järvinen (@topij)
If I had asked people
what they wanted,
they would have said
faster horses.
-Henry Ford

Topi Järvinen (@topij)
Want

Faster horses
Problem

Traveling takes too long
Need

Better and faster transportation
Solution

Mass-produced car
T...
Make sure
you really understand
what is the problem
that is worth solving
Ie. customers think that it’s worth their time a...
Great products in three
easy steps
Topi Järvinen (@topij)
Validate

1

2

3

your understanding
of the problem

your solution to
the problem

the value and
scalability of your
solu...
And this is how
you do it
from Lean Startup (E. Ries)
Build-Measure-Learn -loop

Topi Järvinen (@topij)

Repeat as
many ti...
There’s no need to be
feature complete
Topi Järvinen (@topij)
If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.
- Reid Hoffman, LinkedIn founde...
Minimum
Viable Product
Validated learning
about customers
Get maximum learning with the least effort
Topi Järvinen (@topij...
MVP’s come big and small
Topi Järvinen (@topij)
The Pivot:
Sometimes
it’s good to
change direction
Topi Järvinen (@topij)
The pivot.
It used to be called
‘the fuck-up.’
-

Marc Andreessen,
Netscape Founder, VC

Topi Järvinen (@topij)
Some of the
greatest companies
came out of pivots

Topi Järvinen (@topij)
Are you making a
difference?
Topi Järvinen (@topij)
“How disappointed would you
be if you could no longer use
our product?“

“Very Disappointed”
needs to be more than
Or you ...
“How likely are you to
recommend us to your friends?"
Net
Promoter
Score
(-100 to +100)

Source: Satmetrix 2013
Topi Järvi...
Are you?

Topi Järvinen (@topij)
There are good
tools to help you
along the way

Topi Järvinen (@topij)
Here’s what
your notes
should say

Topi Järvinen (@topij)
Thank you!
Topi Järvinen
topi@nestholma.com
Twitter: @topij
fi.linkedin.com/in/topij
Nestholma in co-operation with

nesth...
NISP
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Learning from startup best practices

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Presentation by Topi Jarvinen to startups at Nestholma Accelerator's Pitch Day in November 2013

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Learning from startup best practices

  1. 1. Learning from startup best practices Topi Järvinen Nestholma Startup Accelerator
  2. 2. How do you build great products in startups? Topi Järvinen (@topij)
  3. 3. Screw it, just do it - Richard Branson Topi Järvinen (@topij)
  4. 4. Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. -Steve Jobs, Co-founder, Apple Topi Järvinen (@topij)
  5. 5. That’s all you need. Right? Well… Topi Järvinen (@topij)
  6. 6. Fact is that most startups fail. What can we learn from them? Topi Järvinen (@topij)
  7. 7. reason for startup failure is premature scaling Startups do too much before they know what they should do Based on data analyzed on 3.200 companies by StartupCompass Topi Järvinen (@topij)
  8. 8. What are some of the best practices for startups? Topi Järvinen (@topij)
  9. 9. Trust your instincts or ask advice from an expert But predicting is hard… Topi Järvinen (@topij)
  10. 10. People who predicted either extremely good or extremely bad outcomes, are doing poorer in general. Someone who has successfully predicted an extreme event is not likely to repeat the success very often. - Christina Fang from NYU Stern Business School in Freakonomics.com Topi Järvinen (@topij)
  11. 11. You need a great idea, but… Topi Järvinen (@topij)
  12. 12. Most people think it’s all about the idea. It’s not. EVERYONE has ideas. The hard part is to execute on the idea. - Mark Cuban, serial entrepreneur Topi Järvinen (@topij)
  13. 13. An idea can be done in million+ ways There were tens of social media network services before Facebook Topi Järvinen (@topij)
  14. 14. What about asking customers? Topi Järvinen (@topij)
  15. 15. If I had asked people what they wanted, they would have said faster horses. -Henry Ford Topi Järvinen (@topij)
  16. 16. Want Faster horses Problem Traveling takes too long Need Better and faster transportation Solution Mass-produced car Topi Järvinen (@topij)
  17. 17. Make sure you really understand what is the problem that is worth solving Ie. customers think that it’s worth their time and/or money Topi Järvinen (@topij)
  18. 18. Great products in three easy steps Topi Järvinen (@topij)
  19. 19. Validate 1 2 3 your understanding of the problem your solution to the problem the value and scalability of your solution Topi Järvinen (@topij)
  20. 20. And this is how you do it from Lean Startup (E. Ries) Build-Measure-Learn -loop Topi Järvinen (@topij) Repeat as many times as needed
  21. 21. There’s no need to be feature complete Topi Järvinen (@topij)
  22. 22. If you are not embarrassed by the first version of your product, you’ve launched too late. - Reid Hoffman, LinkedIn founder Topi Järvinen (@topij)
  23. 23. Minimum Viable Product Validated learning about customers Get maximum learning with the least effort Topi Järvinen (@topij)
  24. 24. MVP’s come big and small Topi Järvinen (@topij)
  25. 25. The Pivot: Sometimes it’s good to change direction Topi Järvinen (@topij)
  26. 26. The pivot. It used to be called ‘the fuck-up.’ - Marc Andreessen, Netscape Founder, VC Topi Järvinen (@topij)
  27. 27. Some of the greatest companies came out of pivots Topi Järvinen (@topij)
  28. 28. Are you making a difference? Topi Järvinen (@topij)
  29. 29. “How disappointed would you be if you could no longer use our product?“ “Very Disappointed” needs to be more than Or you may have problems ahead Source: Brent Ellis, startup-marketing.com Topi Järvinen (@topij) %
  30. 30. “How likely are you to recommend us to your friends?" Net Promoter Score (-100 to +100) Source: Satmetrix 2013 Topi Järvinen (@topij) +70 +50 Top companies Amazon, Apple etc. Successful companies
  31. 31. Are you? Topi Järvinen (@topij)
  32. 32. There are good tools to help you along the way Topi Järvinen (@topij)
  33. 33. Here’s what your notes should say Topi Järvinen (@topij)
  34. 34. Thank you! Topi Järvinen topi@nestholma.com Twitter: @topij fi.linkedin.com/in/topij Nestholma in co-operation with nestholma.com twitter.com/nestholma facebook.com/Nestholma nestholma.com/blog
  35. 35. NISP Materials for presentations

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