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WordCamp Atlanta 2010 Advanced SEo for Wordpress
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WordCamp Atlanta 2010 Advanced SEo for Wordpress

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A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

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Transcript

  • 1. SEO For Wordpress And You Wordpress SEO: The next steps
  • 2. Who is This Guy?
    • Topher Kohan
      • http://www.topherkohan.com
      • http://www.findabilitytoday.com
      • Twitter:TopherAtl
  • 3. SEO 101
    • Title Tag
    • Headline
    • First 250 Words
    • URL Slug
    • Alt Attributes
  • 4. So What’s Next?
    • Template Optimization
      • Breadcrumbs
      • Clean Code
      • Plugins
      • Themes
    • Advanced Tips
      • Page Rank Sculpting
      • No Index Pages
    • Advanced Tricks
      • No Script tag
      • Image Size
      • Canonical tag
  • 5. Template Optimization
    • Breadcrumbs
      • Single Post pages
      • Home > Article > Topher is Cool
      • Good Usability
      • The Engines Love Them
      • Yoast breadcrumb plug-in
    • (http://yoast.com/wordpress/breadcrumbs/)
  • 6. The plug-in will output a set of links that looks like this on every page you choose
  • 7. Template Optimization con’t
    • Clean Code
      • CSS, JS, Ajax
      • External Files
      • Keep the Inline Minimal
      • Reduce White Space
        • (http://yoast.com/speed-up-wordpress/)
    Taken from the default kubrick theme: Could just as well be:
  • 8. Template Optimization con’t
    • Plugins
      • All-in-One-SEO-Pack
      • ( http://wordpress.org/extend/plugins/all-in-one-seo-pack/ )
      • Works Well
      • Could Screw up the World
      • Cannot be used on Wordpress.com blogs
    • Pro Version?
      • Yeah, but not sure what you get.
      • Are there others?
      • Yeah, but none as good as All-in-One-SEO-Pack
  • 9.  
  • 10. Template Optimization con’t
    • Themes
      • Thesis Theme for Wordpress
      • ( http://diythemes.com/?a_aid=8045265706
      • Still Need to Skin it
      • Less Chance of Screwing Things Up
      • Great User Support
      • Not free
      • No PHP knowledge needed to hack
  • 11.  
  • 12. Advance Tips
    • Page Rank Sculpting
      • Use of Nofollow on Links
      • rel=“nofollow”
      • NoFollow Reciprocity
      • ( http://wordpress.org/extend/plugins/nofollow-reciprocity/ )
      • NoFollow External Links
      • ( http://wordpress.org/extend/plugins/nofollow-external-links/ )
  • 13. Advanced Tips con’t
    • Noindex, Follow Archive Pages
      • Google Follows all the Links
      • Pages not in the Index
      • Robots Meta Plug-in
    • (http://yoast.com/wordpress/meta-robots-wordpress-plugin/)
  • 14.  
  • 15. Advanced Tricks
    • NoScript Tag
      • <noscript> # </noscript>
      • Put plain text description of content that shows up in search engine-unfriendly format on the page
      • Could be considers spammy by the Search Engines
    • Image Size
      • Bigger Better
      • Higher Res Better
      • Image Search
      • Alt Attributes
      • File Name
    • Canonical Tag
      • Reduces Duplicate Content
      • Built into the Thesis Theme
      • Canonical URL’s for Wordpress Plug –in
      • ( http://yoast.com/wordpress/canonical/ )
  • 16. Resources
    • Andy Beard - http://andybeard.eu/
    • Joost de Valk - http://yoast.com/
    • Sugarrae - http://www.sugarrae.com/
    • Michael Gray - http://www.wolf-howl.com/
    Wordpress SEO General SEO
    • SEOMoz - http://www.seomoz.org/blog
    • Search Engine Journal - http://www.searchenginejournal.com/
    • Search Engine Watch – http://blog.searchenginewatch.com/
    • Matt Cutts - http://www.mattcutts.com/blog/
    Twitter!!!!!!!!
  • 17. Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from tools KeyWord Research SERP Tracking WordCamp Atlanta Offer 3 Month Free Trial ½ off For 3 Months After Trial Limited to First 100 People Offer Expires January 31 http://kl.am/wordcamp
  • 18. Thanks!