SEO For Wordpress And You Wordpress SEO: The next steps
Who is This Guy? <ul><li>Topher Kohan </li></ul><ul><ul><li>http://www.topherkohan.com </li></ul></ul><ul><ul><li>http://w...
SEO 101 <ul><li>Title Tag </li></ul><ul><li>Headline </li></ul><ul><li>First 250 Words </li></ul><ul><li>URL Slug </li></u...
So What’s Next? <ul><li>Template Optimization </li></ul><ul><ul><li>Breadcrumbs </li></ul></ul><ul><ul><li>Clean Code </li...
Template Optimization <ul><li>Breadcrumbs </li></ul><ul><ul><li>Single Post pages </li></ul></ul><ul><ul><li>Home > Articl...
The plug-in will output a set of links that looks like this on every page you choose
Template Optimization con’t <ul><li>Clean Code </li></ul><ul><ul><li>CSS, JS, Ajax </li></ul></ul><ul><ul><li>External Fil...
Template Optimization con’t <ul><li>Plugins </li></ul><ul><ul><li>All-in-One-SEO-Pack </li></ul></ul><ul><ul><li>( http://...
 
Template Optimization con’t <ul><li>Themes </li></ul><ul><ul><li>Thesis Theme for Wordpress </li></ul></ul><ul><ul><li>( h...
 
Advance Tips <ul><li>Page Rank Sculpting </li></ul><ul><ul><li>Use of Nofollow on Links </li></ul></ul><ul><ul><li>rel=“no...
Advanced Tips con’t <ul><li>Noindex, Follow Archive Pages </li></ul><ul><ul><li>Google Follows all the Links </li></ul></u...
 
Advanced Tricks <ul><li>NoScript Tag </li></ul><ul><ul><li><noscript> # </noscript> </li></ul></ul><ul><ul><li>Put plain t...
Resources  <ul><li>Andy Beard -  http://andybeard.eu/ </li></ul><ul><li>Joost de Valk -  http://yoast.com/ </li></ul><ul><...
Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from tools  KeyWord Res...
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WordCamp Atlanta 2010 Advanced SEo for Wordpress

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A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

Published in: Technology

WordCamp Atlanta 2010 Advanced SEo for Wordpress

  1. 1. SEO For Wordpress And You Wordpress SEO: The next steps
  2. 2. Who is This Guy? <ul><li>Topher Kohan </li></ul><ul><ul><li>http://www.topherkohan.com </li></ul></ul><ul><ul><li>http://www.findabilitytoday.com </li></ul></ul><ul><ul><li>Twitter:TopherAtl </li></ul></ul>
  3. 3. SEO 101 <ul><li>Title Tag </li></ul><ul><li>Headline </li></ul><ul><li>First 250 Words </li></ul><ul><li>URL Slug </li></ul><ul><li>Alt Attributes </li></ul>
  4. 4. So What’s Next? <ul><li>Template Optimization </li></ul><ul><ul><li>Breadcrumbs </li></ul></ul><ul><ul><li>Clean Code </li></ul></ul><ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Themes </li></ul></ul><ul><li>Advanced Tips </li></ul><ul><ul><li>Page Rank Sculpting </li></ul></ul><ul><ul><li>No Index Pages </li></ul></ul><ul><li>Advanced Tricks </li></ul><ul><ul><li>No Script tag </li></ul></ul><ul><ul><li>Image Size </li></ul></ul><ul><ul><li>Canonical tag </li></ul></ul>
  5. 5. Template Optimization <ul><li>Breadcrumbs </li></ul><ul><ul><li>Single Post pages </li></ul></ul><ul><ul><li>Home > Article > Topher is Cool </li></ul></ul><ul><ul><li>Good Usability </li></ul></ul><ul><ul><li>The Engines Love Them </li></ul></ul><ul><ul><li>Yoast breadcrumb plug-in </li></ul></ul><ul><li>(http://yoast.com/wordpress/breadcrumbs/) </li></ul>
  6. 6. The plug-in will output a set of links that looks like this on every page you choose
  7. 7. Template Optimization con’t <ul><li>Clean Code </li></ul><ul><ul><li>CSS, JS, Ajax </li></ul></ul><ul><ul><li>External Files </li></ul></ul><ul><ul><li>Keep the Inline Minimal </li></ul></ul><ul><ul><li>Reduce White Space </li></ul></ul><ul><ul><ul><li>(http://yoast.com/speed-up-wordpress/) </li></ul></ul></ul>Taken from the default kubrick theme: Could just as well be:
  8. 8. Template Optimization con’t <ul><li>Plugins </li></ul><ul><ul><li>All-in-One-SEO-Pack </li></ul></ul><ul><ul><li>( http://wordpress.org/extend/plugins/all-in-one-seo-pack/ ) </li></ul></ul><ul><ul><li>Works Well </li></ul></ul><ul><ul><li>Could Screw up the World </li></ul></ul><ul><ul><li>Cannot be used on Wordpress.com blogs </li></ul></ul><ul><li>Pro Version? </li></ul><ul><ul><li>Yeah, but not sure what you get. </li></ul></ul><ul><ul><li>Are there others? </li></ul></ul><ul><ul><li>Yeah, but none as good as All-in-One-SEO-Pack </li></ul></ul>
  9. 10. Template Optimization con’t <ul><li>Themes </li></ul><ul><ul><li>Thesis Theme for Wordpress </li></ul></ul><ul><ul><li>( http://diythemes.com/?a_aid=8045265706 </li></ul></ul><ul><ul><li>Still Need to Skin it </li></ul></ul><ul><ul><li>Less Chance of Screwing Things Up </li></ul></ul><ul><ul><li>Great User Support </li></ul></ul><ul><ul><li>Not free </li></ul></ul><ul><ul><li>No PHP knowledge needed to hack </li></ul></ul>
  10. 12. Advance Tips <ul><li>Page Rank Sculpting </li></ul><ul><ul><li>Use of Nofollow on Links </li></ul></ul><ul><ul><li>rel=“nofollow” </li></ul></ul><ul><ul><li>NoFollow Reciprocity </li></ul></ul><ul><ul><li>( http://wordpress.org/extend/plugins/nofollow-reciprocity/ ) </li></ul></ul><ul><ul><li>NoFollow External Links </li></ul></ul><ul><ul><li>( http://wordpress.org/extend/plugins/nofollow-external-links/ ) </li></ul></ul>
  11. 13. Advanced Tips con’t <ul><li>Noindex, Follow Archive Pages </li></ul><ul><ul><li>Google Follows all the Links </li></ul></ul><ul><ul><li>Pages not in the Index </li></ul></ul><ul><ul><li>Robots Meta Plug-in </li></ul></ul><ul><li>(http://yoast.com/wordpress/meta-robots-wordpress-plugin/) </li></ul>
  12. 15. Advanced Tricks <ul><li>NoScript Tag </li></ul><ul><ul><li><noscript> # </noscript> </li></ul></ul><ul><ul><li>Put plain text description of content that shows up in search engine-unfriendly format on the page </li></ul></ul><ul><ul><li>Could be considers spammy by the Search Engines </li></ul></ul><ul><li>Image Size </li></ul><ul><ul><li>Bigger Better </li></ul></ul><ul><ul><li>Higher Res Better </li></ul></ul><ul><ul><li>Image Search </li></ul></ul><ul><ul><li>Alt Attributes </li></ul></ul><ul><ul><li>File Name </li></ul></ul><ul><li>Canonical Tag </li></ul><ul><ul><li>Reduces Duplicate Content </li></ul></ul><ul><ul><li>Built into the Thesis Theme </li></ul></ul><ul><ul><li>Canonical URL’s for Wordpress Plug –in </li></ul></ul><ul><ul><li>( http://yoast.com/wordpress/canonical/ ) </li></ul></ul>
  13. 16. Resources <ul><li>Andy Beard - http://andybeard.eu/ </li></ul><ul><li>Joost de Valk - http://yoast.com/ </li></ul><ul><li>Sugarrae - http://www.sugarrae.com/ </li></ul><ul><li>Michael Gray - http://www.wolf-howl.com/ </li></ul>Wordpress SEO General SEO <ul><li>SEOMoz - http://www.seomoz.org/blog </li></ul><ul><li>Search Engine Journal - http://www.searchenginejournal.com/ </li></ul><ul><li>Search Engine Watch – http://blog.searchenginewatch.com/ </li></ul><ul><li>Matt Cutts - http://www.mattcutts.com/blog/ </li></ul>Twitter!!!!!!!!
  14. 17. Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from tools KeyWord Research SERP Tracking WordCamp Atlanta Offer 3 Month Free Trial ½ off For 3 Months After Trial Limited to First 100 People Offer Expires January 31 http://kl.am/wordcamp
  15. 18. Thanks!
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