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WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
WordCamp Atlanta 2010 Advanced SEo for Wordpress
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WordCamp Atlanta 2010 Advanced SEo for Wordpress

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A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

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  • 1. SEO For Wordpress And You Wordpress SEO: The next steps
  • 2. Who is This Guy?
    • Topher Kohan
      • http://www.topherkohan.com
      • http://www.findabilitytoday.com
      • Twitter:TopherAtl
  • 3. SEO 101
    • Title Tag
    • Headline
    • First 250 Words
    • URL Slug
    • Alt Attributes
  • 4. So What’s Next?
    • Template Optimization
      • Breadcrumbs
      • Clean Code
      • Plugins
      • Themes
    • Advanced Tips
      • Page Rank Sculpting
      • No Index Pages
    • Advanced Tricks
      • No Script tag
      • Image Size
      • Canonical tag
  • 5. Template Optimization
    • Breadcrumbs
      • Single Post pages
      • Home > Article > Topher is Cool
      • Good Usability
      • The Engines Love Them
      • Yoast breadcrumb plug-in
    • (http://yoast.com/wordpress/breadcrumbs/)
  • 6. The plug-in will output a set of links that looks like this on every page you choose
  • 7. Template Optimization con’t
    • Clean Code
      • CSS, JS, Ajax
      • External Files
      • Keep the Inline Minimal
      • Reduce White Space
        • (http://yoast.com/speed-up-wordpress/)
    Taken from the default kubrick theme: Could just as well be:
  • 8. Template Optimization con’t
    • Plugins
      • All-in-One-SEO-Pack
      • ( http://wordpress.org/extend/plugins/all-in-one-seo-pack/ )
      • Works Well
      • Could Screw up the World
      • Cannot be used on Wordpress.com blogs
    • Pro Version?
      • Yeah, but not sure what you get.
      • Are there others?
      • Yeah, but none as good as All-in-One-SEO-Pack
  • 9.  
  • 10. Template Optimization con’t
    • Themes
      • Thesis Theme for Wordpress
      • ( http://diythemes.com/?a_aid=8045265706
      • Still Need to Skin it
      • Less Chance of Screwing Things Up
      • Great User Support
      • Not free
      • No PHP knowledge needed to hack
  • 11.  
  • 12. Advance Tips
    • Page Rank Sculpting
      • Use of Nofollow on Links
      • rel=“nofollow”
      • NoFollow Reciprocity
      • ( http://wordpress.org/extend/plugins/nofollow-reciprocity/ )
      • NoFollow External Links
      • ( http://wordpress.org/extend/plugins/nofollow-external-links/ )
  • 13. Advanced Tips con’t
    • Noindex, Follow Archive Pages
      • Google Follows all the Links
      • Pages not in the Index
      • Robots Meta Plug-in
    • (http://yoast.com/wordpress/meta-robots-wordpress-plugin/)
  • 14.  
  • 15. Advanced Tricks
    • NoScript Tag
      • <noscript> # </noscript>
      • Put plain text description of content that shows up in search engine-unfriendly format on the page
      • Could be considers spammy by the Search Engines
    • Image Size
      • Bigger Better
      • Higher Res Better
      • Image Search
      • Alt Attributes
      • File Name
    • Canonical Tag
      • Reduces Duplicate Content
      • Built into the Thesis Theme
      • Canonical URL’s for Wordpress Plug –in
      • ( http://yoast.com/wordpress/canonical/ )
  • 16. Resources
    • Andy Beard - http://andybeard.eu/
    • Joost de Valk - http://yoast.com/
    • Sugarrae - http://www.sugarrae.com/
    • Michael Gray - http://www.wolf-howl.com/
    Wordpress SEO General SEO
    • SEOMoz - http://www.seomoz.org/blog
    • Search Engine Journal - http://www.searchenginejournal.com/
    • Search Engine Watch – http://blog.searchenginewatch.com/
    • Matt Cutts - http://www.mattcutts.com/blog/
    Twitter!!!!!!!!
  • 17. Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from tools KeyWord Research SERP Tracking WordCamp Atlanta Offer 3 Month Free Trial ½ off For 3 Months After Trial Limited to First 100 People Offer Expires January 31 http://kl.am/wordcamp
  • 18. Thanks!

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