WordCamp Atlanta 2010 Advanced SEo for Wordpress

SEO For Wordpress And You Wordpress SEO: The next steps

Who is This Guy?
Topher Kohan
http://www.topherkohan.com
http://www.findabilitytoday.com
Twitter:TopherAtl

SEO 101
Title Tag
Headline
First 250 Words
URL Slug
Alt Attributes

So What’s Next?
Template Optimization
Breadcrumbs
Clean Code
Plugins
Themes
Advanced Tips
Page Rank Sculpting
No Index Pages
Advanced Tricks
No Script tag
Image Size
Canonical tag

Template Optimization
Breadcrumbs
Single Post pages
Home > Article > Topher is Cool
Good Usability
The Engines Love Them
Yoast breadcrumb plug-in
(http://yoast.com/wordpress/breadcrumbs/)

The plug-in will output a set of links that looks like this on every page you choose

Template Optimization con’t
Clean Code
CSS, JS, Ajax
External Files
Keep the Inline Minimal
Reduce White Space
(http://yoast.com/speed-up-wordpress/)
Taken from the default kubrick theme: Could just as well be:

Plugins
All-in-One-SEO-Pack
( http://wordpress.org/extend/plugins/all-in-one-seo-pack/ )
Works Well
Could Screw up the World
Cannot be used on Wordpress.com blogs
Pro Version?
Yeah, but not sure what you get.
Are there others?
Yeah, but none as good as All-in-One-SEO-Pack

Themes
Thesis Theme for Wordpress
( http://diythemes.com/?a_aid=8045265706
Still Need to Skin it
Less Chance of Screwing Things Up
Great User Support
Not free
No PHP knowledge needed to hack

Advance Tips
Page Rank Sculpting
Use of Nofollow on Links
rel=“nofollow”
NoFollow Reciprocity
( http://wordpress.org/extend/plugins/nofollow-reciprocity/ )
NoFollow External Links
( http://wordpress.org/extend/plugins/nofollow-external-links/ )

Advanced Tips con’t
Noindex, Follow Archive Pages
Google Follows all the Links
Pages not in the Index
Robots Meta Plug-in
(http://yoast.com/wordpress/meta-robots-wordpress-plugin/)

Advanced Tricks
NoScript Tag
<noscript> # </noscript>
Put plain text description of content that shows up in search engine-unfriendly format on the page
Could be considers spammy by the Search Engines
Image Size
Bigger Better
Higher Res Better
Image Search
Alt Attributes
File Name
Canonical Tag
Reduces Duplicate Content
Built into the Thesis Theme
Canonical URL’s for Wordpress Plug –in
( http://yoast.com/wordpress/canonical/ )

Resources
Andy Beard - http://andybeard.eu/
Joost de Valk - http://yoast.com/
Sugarrae - http://www.sugarrae.com/
Michael Gray - http://www.wolf-howl.com/
Wordpress SEO General SEO
SEOMoz - http://www.seomoz.org/blog
Search Engine Journal - http://www.searchenginejournal.com/
Search Engine Watch – http://blog.searchenginewatch.com/
Matt Cutts - http://www.mattcutts.com/blog/
Twitter!!!!!!!!

Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from tools KeyWord Research SERP Tracking WordCamp Atlanta Offer 3 Month Free Trial ½ off For 3 Months After Trial Limited to First 100 People Offer Expires January 31 http://kl.am/wordcamp

Thanks!

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WordCamp Atlanta 2010 Advanced SEo for Wordpress

by Topher Kohan on Jan 09, 2010

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WordCamp Atlanta 2010 Advanced SEo for Wordpress — Presentation Transcript