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WordCamp Atlanta 2010 Advanced SEo for Wordpress
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WordCamp Atlanta 2010 Advanced SEo for Wordpress

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A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

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    WordCamp Atlanta 2010 Advanced SEo for Wordpress WordCamp Atlanta 2010 Advanced SEo for Wordpress Presentation Transcript

    • SEO For Wordpress And You Wordpress SEO: The next steps
    • Who is This Guy?
      • Topher Kohan
        • http://www.topherkohan.com
        • http://www.findabilitytoday.com
        • Twitter:TopherAtl
    • SEO 101
      • Title Tag
      • Headline
      • First 250 Words
      • URL Slug
      • Alt Attributes
    • So What’s Next?
      • Template Optimization
        • Breadcrumbs
        • Clean Code
        • Plugins
        • Themes
      • Advanced Tips
        • Page Rank Sculpting
        • No Index Pages
      • Advanced Tricks
        • No Script tag
        • Image Size
        • Canonical tag
    • Template Optimization
      • Breadcrumbs
        • Single Post pages
        • Home > Article > Topher is Cool
        • Good Usability
        • The Engines Love Them
        • Yoast breadcrumb plug-in
      • (http://yoast.com/wordpress/breadcrumbs/)
    • The plug-in will output a set of links that looks like this on every page you choose
    • Template Optimization con’t
      • Clean Code
        • CSS, JS, Ajax
        • External Files
        • Keep the Inline Minimal
        • Reduce White Space
          • (http://yoast.com/speed-up-wordpress/)
      Taken from the default kubrick theme: Could just as well be:
    • Template Optimization con’t
      • Plugins
        • All-in-One-SEO-Pack
        • ( http://wordpress.org/extend/plugins/all-in-one-seo-pack/ )
        • Works Well
        • Could Screw up the World
        • Cannot be used on Wordpress.com blogs
      • Pro Version?
        • Yeah, but not sure what you get.
        • Are there others?
        • Yeah, but none as good as All-in-One-SEO-Pack
    •  
    • Template Optimization con’t
      • Themes
        • Thesis Theme for Wordpress
        • ( http://diythemes.com/?a_aid=8045265706
        • Still Need to Skin it
        • Less Chance of Screwing Things Up
        • Great User Support
        • Not free
        • No PHP knowledge needed to hack
    •  
    • Advance Tips
      • Page Rank Sculpting
        • Use of Nofollow on Links
        • rel=“nofollow”
        • NoFollow Reciprocity
        • ( http://wordpress.org/extend/plugins/nofollow-reciprocity/ )
        • NoFollow External Links
        • ( http://wordpress.org/extend/plugins/nofollow-external-links/ )
    • Advanced Tips con’t
      • Noindex, Follow Archive Pages
        • Google Follows all the Links
        • Pages not in the Index
        • Robots Meta Plug-in
      • (http://yoast.com/wordpress/meta-robots-wordpress-plugin/)
    •  
    • Advanced Tricks
      • NoScript Tag
        • <noscript> # </noscript>
        • Put plain text description of content that shows up in search engine-unfriendly format on the page
        • Could be considers spammy by the Search Engines
      • Image Size
        • Bigger Better
        • Higher Res Better
        • Image Search
        • Alt Attributes
        • File Name
      • Canonical Tag
        • Reduces Duplicate Content
        • Built into the Thesis Theme
        • Canonical URL’s for Wordpress Plug –in
        • ( http://yoast.com/wordpress/canonical/ )
    • Resources
      • Andy Beard - http://andybeard.eu/
      • Joost de Valk - http://yoast.com/
      • Sugarrae - http://www.sugarrae.com/
      • Michael Gray - http://www.wolf-howl.com/
      Wordpress SEO General SEO
      • SEOMoz - http://www.seomoz.org/blog
      • Search Engine Journal - http://www.searchenginejournal.com/
      • Search Engine Watch – http://blog.searchenginewatch.com/
      • Matt Cutts - http://www.mattcutts.com/blog/
      Twitter!!!!!!!!
    • Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from tools KeyWord Research SERP Tracking WordCamp Atlanta Offer 3 Month Free Trial ½ off For 3 Months After Trial Limited to First 100 People Offer Expires January 31 http://kl.am/wordcamp
    • Thanks!