Topher kohan-aima2011

1,114
-1

Published on

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,114
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Topher kohan-aima2011

  1. 1. SEO Web Development and You! <ul><li>Topher Kohan – SEO Coordinator CNN </li></ul><ul><li>January 2011 AiMA </li></ul>
  2. 2. All Good SEO is Dependent on 3 Things
  3. 3. The Search Engines Must be Able to:
  4. 4. Find
  5. 5. Crawl
  6. 6. Understand
  7. 7. FIND XML Sitemaps Will Set you Free! Google Webmaster Sitemap help http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184 Sitemap.org
  8. 8. FIND Google Webmaster Tools Are Your Friend https://www.google.com/webmasters/tools/
  9. 9. Crawl XML Sitemaps and GWMT Again for the Win!
  10. 10. Crawl Don ’ t Make the Spiders Think!
  11. 11. Crawl JavaScript CSS Get the Code Off the Page!
  12. 12. Understand Content With Out Context is Not Content
  13. 13. Understand Include the Tags the Search Engines Love Title Tag Meta Description Canonical Tag H1 tag Alt Attributes Anchor Text Big 3: Other 3:
  14. 14. Title Tag <head> <title>Example Title</title> </head> Less than 70 characters Primary Keyword - Secondary Keyword | Brand Name The single most important on-page SEO element, after your content
  15. 15. Meta Description <head> <meta name=&quot;description&quot; content=&quot;This is an example of a meta description. This will often show up in search results.&quot;> </head> Roughly 155 Characters Meta description tags, not as important to search engines they are extremely important to gain user click-through from search engine result pages.
  16. 16. Canonical Tag http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html <head> <link rel=&quot;canonical&quot; href=&quot; http://www.cnn.com &quot; /> </head> Google Canonical tag Announcement SEOMoz Review http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps Poor Man 301
  17. 17. The Other 3 H1 Alt Attributes Anchor Text What is the Most Important Info on the Page What is that Image About? What Does that Link Point to?
  18. 18. Questions?
  19. 19. Thanks All Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger @ Eatocracy.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×