Topher kohan-aima2011

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  • 1. SEO Web Development and You!
    • Topher Kohan – SEO Coordinator CNN
    • January 2011 AiMA
  • 2. All Good SEO is Dependent on 3 Things
  • 3. The Search Engines Must be Able to:
  • 4. Find
  • 5. Crawl
  • 6. Understand
  • 7. FIND XML Sitemaps Will Set you Free! Google Webmaster Sitemap help http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184 Sitemap.org
  • 8. FIND Google Webmaster Tools Are Your Friend https://www.google.com/webmasters/tools/
  • 9. Crawl XML Sitemaps and GWMT Again for the Win!
  • 10. Crawl Don ’ t Make the Spiders Think!
  • 11. Crawl JavaScript CSS Get the Code Off the Page!
  • 12. Understand Content With Out Context is Not Content
  • 13. Understand Include the Tags the Search Engines Love Title Tag Meta Description Canonical Tag H1 tag Alt Attributes Anchor Text Big 3: Other 3:
  • 14. Title Tag <head> <title>Example Title</title> </head> Less than 70 characters Primary Keyword - Secondary Keyword | Brand Name The single most important on-page SEO element, after your content
  • 15. Meta Description <head> <meta name=&quot;description&quot; content=&quot;This is an example of a meta description. This will often show up in search results.&quot;> </head> Roughly 155 Characters Meta description tags, not as important to search engines they are extremely important to gain user click-through from search engine result pages.
  • 16. Canonical Tag http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html <head> <link rel=&quot;canonical&quot; href=&quot; http://www.cnn.com &quot; /> </head> Google Canonical tag Announcement SEOMoz Review http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps Poor Man 301
  • 17. The Other 3 H1 Alt Attributes Anchor Text What is the Most Important Info on the Page What is that Image About? What Does that Link Point to?
  • 18. Questions?
  • 19. Thanks All Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger @ Eatocracy.com