Topher Kohan SMX East 2010 Industrial SEO

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Topher Kohan SMX East 2010 Industrial SEO

  1. 1. Industrial Strength SEO <ul><li>Topher Kohan </li></ul><ul><li>October 2010 SMX East NY </li></ul>
  2. 2. Keyword - Keywords and then Some Keywords 45000+ Keywords 2 Main Groups 4 Sub Groups Main Groups: Branded Non-Branded Sub-Groups: CNN Non-CNN Evergreen Breaking News
  3. 3. Keyword - CNN v Non-CNN Sub-Group 1: Branded Terms that have “CNN” in it Sub-Group 2: Branded Terms that DO NOT have “CNN” in it
  4. 4. Keyword - Evergreen v Breaking News Sub-Group 3: Evergreen News Terms Broken Down by Verticals (if we can) Sub-Group 4: Breaking News Terms (Updated Very Often)
  5. 5. Keyword - Tools are Your Buddies Raven SEO Bruce Clay inc Excel What Ever Works for You
  6. 6. Everyone is your Staff.........Well Almost Everyone <ul><li>Find the staff that Get SEO </li></ul><ul><li>Help them be SEO Evangelist </li></ul><ul><li>Give them the Power </li></ul><ul><li>Develop Non-SEO tools </li></ul>Day to Day Staff are your SEO Staff!
  7. 7. Everyone is your Staff.........Except Set up Communications with Management <ul><li>Talk About Big Wins </li></ul><ul><li>Call out SEO “Staff” </li></ul><ul><li>Keep them in the Loop </li></ul><ul><li>Tell them What’s Next </li></ul>
  8. 8. Yes you missed that...and that...and that <ul><li>You Will Never catch Everything </li></ul><ul><li>Set up Good Communications </li></ul><ul><li>Know the Go-To Person </li></ul><ul><li>Check you site for new Content often </li></ul><ul><li>Have a good set of SEO 101 Docs. </li></ul>The Web Never Sleeps
  9. 9. Yes you missed that...and that...and it’s Ok Quickly learn what has to happen NOW and what can WAIT
  10. 10. Sun Tzu, The Art of War (and Good SEO) He will win who knows when to fight and when not to fight.
  11. 11. Sun Tzu, The Art of War (and Good SEO) <ul><li>How Much Push Back will you Get </li></ul><ul><li>Will There be Fallout </li></ul><ul><li>Is it Manageable </li></ul><ul><li>Whats the ROI </li></ul>To Fight or Not to Fight
  12. 12. Thanks All Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger @ Eatocracy.com

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