SES SF 2010 - Whats Next for SEO and News

What's Next for SEO on News Sites August 2010 San Francisco

Hi all

Overview
Video
Play on Page
Transcripts
XML Sitemap
Semantic Mark up
Microformats
RDFa
UGC
HTML 5
Yahoo! / Bing
Testing
Try it now Try Soon Try Later

Video
Better User Experience
Major push to index
Working across all platforms

Video / Play On Page

Video / Play On Page 2

Video / Transcripts

Video XML Sitemaps / mRSS The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079 http://video.search.yahoo.com/mrss

Semantic mark up / Microformats http://microformats.org/ Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163

User Generated Connect (UGC)

HTML 5
The structure could make search engine friendliness easier than ever.
The new section element, “article,” should simplify categorization of the content on blogs, news sites, forums, etc.
Embedded media elements will be easy to optimize.
Alternative descriptions, for legacy browser and accessibility, are included within those tags (not necessary to use a “noscript”).
http://www.seomoz.org/ugc/7-html-5-elements-that-will-make-seo-more-enjoyable

Yahoo! / Bing

Testing!
ABT
Don’t tell anyone
Don’t use your main site
Scale to your site

Takeaways
Video is Good!
Have a test site! (Don’t tell anyone you have it.)
XML Sitemaps! – News / Video / Standard
Semantic mark up
HTML 5
UGC
Yahoo! / Bing

Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger

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SES SF 2010 - Whats Next for SEO and News

by Topher Kohan on Aug 18, 2010

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