SES SF 2010 - Whats Next for SEO and News
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SES SF 2010 - Whats Next for SEO and News Presentation Transcript

  • 1. What's Next for SEO on News Sites August 2010 San Francisco
  • 2. Hi all
  • 3. Overview
    • Video
      • Play on Page
      • Transcripts
      • XML Sitemap
    • Semantic Mark up
      • Microformats
      • RDFa
    • UGC
    • HTML 5
    • Yahoo! / Bing
    • Testing
    Try it now Try Soon Try Later
  • 4. Video
    • Better User Experience
    • Major push to index
    • Working across all platforms
  • 5. Video / Play On Page
  • 6. Video / Play On Page 2
  • 7. Video / Transcripts
  • 8. Video XML Sitemaps / mRSS The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079 http://video.search.yahoo.com/mrss
  • 9. Semantic mark up / Microformats http://microformats.org/ Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163
  • 10. User Generated Connect (UGC)
  • 11. HTML 5
    • The structure could make search engine friendliness easier than ever.
    • The new section element, “article,” should simplify categorization of the content on blogs, news sites, forums, etc.
    • Embedded media elements will be easy to optimize.
    • Alternative descriptions, for legacy browser and accessibility, are included within those tags (not necessary to use a “noscript”).
    http://www.seomoz.org/ugc/7-html-5-elements-that-will-make-seo-more-enjoyable
  • 12. Yahoo! / Bing
  • 13. Testing!
    • ABT
    • Don’t tell anyone
    • Don’t use your main site
    • Scale to your site
  • 14. Takeaways
    • Video is Good!
    • Have a test site! (Don’t tell anyone you have it.)
    • XML Sitemaps! – News / Video / Standard
    • Semantic mark up
    • HTML 5
    • UGC
    • Yahoo! / Bing
  • 15. Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger