Microformats And Seo Sempo Atl

Microformats SEO and YOU February 2010

Hi all

Future of Video SEO for News Sites
Yahoo SearchMonkey / RFDa
Facebook Share
Microformats
Rich Snippets
XML Sitemaps

Google Speaks On September 14, 2009 Google announces on their Webmaster Blog they are adding support to Yahoo SearchMonkey / RFDa and Facebook Share for their video search http://googlewebmastercentral.blogspot.com/2009/09/supporting-facebook-share-and-rdfa-for.html

Yahoo SearchMonkey / RFDa
Uses a set of open source RFDa Tags
Kind of Microformat
http://developer.yahoo.com/searchmonkey/smguide/index.html http://developer.search.yahoo.com/help/objects/video

Yahoo SearchMonkey / RFDa After announcement added RFDa to video on test sites Saw 35% increase in number of indexed videos in Google Video search Saw 22% increase in videos showing up for targeted Keywords Code set was too big which affected load time of the page

Facebook Share http://wiki.developers.facebook.com/index.php/Facebook_Share http://www.facebook.com/facebook-widgets/share.php
Allows users to easily share video on Facebook
Allows better tracking of video content on Facebook

Facebook Share Added to video on test sites During Relaunch added to all of the videos on CNN.com Saw 12% increase in test site videos in Google index Saw a 47% increase in video being shared and viewed on Facebook Traffic from video on Facebook increased by 32%

Google Speaks - Again On May 12, 2009 Google announces on their Webmaster Blog they are introducing something called Rich Snippets That Google say will: ” give users convenient summary information about their search results at a glance” http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html http://googlewebmastercentral.blogspot.com/2009/10/help-us-make-web-better-update-on-rich.html

Rich Snippets They are a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.

Rich Snippets The Code - Before Wrap the existing data on your web pages with some additional tags. For example, here are a few relevant lines of the HTML from a review page for "Drooling Dog BarBQ" before adding markup data:

Rich Snippets The Code - Affter Now with microformats markup: http://www.google.com/support/webmasters/bin/answer.py?answer=99170 http://www.google.com/support/webmasters/bin/answer.py?answer=146897

Microformats http://microformats.org/ Google and Yahoo! Worked up an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?answer=162163å 18 Month road map for Engines to move to full use of the new formats and markup

More SEO fun with Microformats Google’s Webmaster Help page on Microformats http://www.google.com/support/webmasters/bin/answer.py?answer=146897 Website Magazine article on Microformats and SEO: http://www.websitemagazine.com/content/blogs/posts/archive/2006/04/25/microformats-and-seo.aspx Great Microformat Cheat Sheet: http://www.addedbytes.com/cheat-sheets/microformats-cheat-sheet/

XML Video Sitemaps / mRSS
Even with:
Facebook Share
Yahoo SearchMonkey
The Engines will still use the XML Video Sitemap protocol or a mRSS feed to find the videos http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079 http://video.search.yahoo.com/mrss

Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: Topheratl Favorite Color: Blue Favorite Movie: Star Wars

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Microformats And Seo Sempo Atl

by Topher Kohan on Feb 13, 2010

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