Microformats SEO and YOU February 2010
Hi all
Future of Video SEO for News Sites <ul><li>Yahoo SearchMonkey / RFDa </li></ul><ul><li>Facebook Share </li></ul><ul><li>Mi...
Google Speaks  On September 14, 2009 Google announces on their Webmaster Blog they are adding support to Yahoo SearchMonke...
Yahoo SearchMonkey / RFDa <ul><li>Uses a set of open source RFDa Tags  </li></ul><ul><li>Kind of Microformat </li></ul>htt...
Yahoo SearchMonkey / RFDa After announcement added RFDa to video on test sites Saw 35% increase in number of indexed video...
Facebook Share http://wiki.developers.facebook.com/index.php/Facebook_Share http://www.facebook.com/facebook-widgets/share...
Facebook Share Added to video on test sites During Relaunch added to all of the videos on CNN.com Saw 12% increase in test...
Google Speaks - Again On May 12, 2009 Google announces on their Webmaster Blog they are introducing something called Rich ...
Rich Snippets They are a new presentation of snippets that applies Google's algorithms to highlight structured data embedd...
Rich Snippets  The Code - Before Wrap the existing data on your web pages with some additional tags.  For example, here ar...
Rich Snippets  The Code - Affter Now with microformats markup: http://www.google.com/support/webmasters/bin/answer.py?answ...
Microformats http://microformats.org/ Google and Yahoo! Worked up an open sources set of standard microformat markup to us...
More SEO fun with Microformats Google’s Webmaster Help page on Microformats http://www.google.com/support/webmasters/bin/a...
XML Video Sitemaps / mRSS <ul><li>Even with: </li></ul><ul><ul><li>Facebook Share </li></ul></ul><ul><ul><li>Yahoo SearchM...
Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport  Email: Topher.Kohan@turner.com Twitter: Toph...
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Microformats And Seo Sempo Atl

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Topher Kohan presentation on advanced SEO tactics for using Microformats to help with your SEO

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Microformats And Seo Sempo Atl

  1. 1. Microformats SEO and YOU February 2010
  2. 2. Hi all
  3. 3. Future of Video SEO for News Sites <ul><li>Yahoo SearchMonkey / RFDa </li></ul><ul><li>Facebook Share </li></ul><ul><li>Microformats </li></ul><ul><li>Rich Snippets </li></ul><ul><li>XML Sitemaps </li></ul>
  4. 4. Google Speaks On September 14, 2009 Google announces on their Webmaster Blog they are adding support to Yahoo SearchMonkey / RFDa and Facebook Share for their video search http://googlewebmastercentral.blogspot.com/2009/09/supporting-facebook-share-and-rdfa-for.html
  5. 5. Yahoo SearchMonkey / RFDa <ul><li>Uses a set of open source RFDa Tags </li></ul><ul><li>Kind of Microformat </li></ul>http://developer.yahoo.com/searchmonkey/smguide/index.html http://developer.search.yahoo.com/help/objects/video
  6. 6. Yahoo SearchMonkey / RFDa After announcement added RFDa to video on test sites Saw 35% increase in number of indexed videos in Google Video search Saw 22% increase in videos showing up for targeted Keywords Code set was too big which affected load time of the page
  7. 7. Facebook Share http://wiki.developers.facebook.com/index.php/Facebook_Share http://www.facebook.com/facebook-widgets/share.php <ul><li>Allows users to easily share video on Facebook </li></ul><ul><li>Allows better tracking of video content on Facebook </li></ul>
  8. 8. Facebook Share Added to video on test sites During Relaunch added to all of the videos on CNN.com Saw 12% increase in test site videos in Google index Saw a 47% increase in video being shared and viewed on Facebook Traffic from video on Facebook increased by 32%
  9. 9. Google Speaks - Again On May 12, 2009 Google announces on their Webmaster Blog they are introducing something called Rich Snippets That Google say will: ” give users convenient summary information about their search results at a glance” http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html http://googlewebmastercentral.blogspot.com/2009/10/help-us-make-web-better-update-on-rich.html
  10. 10. Rich Snippets They are a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.
  11. 11. Rich Snippets The Code - Before Wrap the existing data on your web pages with some additional tags. For example, here are a few relevant lines of the HTML from a review page for &quot;Drooling Dog BarBQ&quot; before adding markup data:
  12. 12. Rich Snippets The Code - Affter Now with microformats markup: http://www.google.com/support/webmasters/bin/answer.py?answer=99170 http://www.google.com/support/webmasters/bin/answer.py?answer=146897
  13. 13. Microformats http://microformats.org/ Google and Yahoo! Worked up an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?answer=162163å 18 Month road map for Engines to move to full use of the new formats and markup
  14. 14. More SEO fun with Microformats Google’s Webmaster Help page on Microformats http://www.google.com/support/webmasters/bin/answer.py?answer=146897 Website Magazine article on Microformats and SEO: http://www.websitemagazine.com/content/blogs/posts/archive/2006/04/25/microformats-and-seo.aspx Great Microformat Cheat Sheet: http://www.addedbytes.com/cheat-sheets/microformats-cheat-sheet/
  15. 15. XML Video Sitemaps / mRSS <ul><li>Even with: </li></ul><ul><ul><li>Facebook Share </li></ul></ul><ul><ul><li>Yahoo SearchMonkey </li></ul></ul>The Engines will still use the XML Video Sitemap protocol or a mRSS feed to find the videos http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079 http://video.search.yahoo.com/mrss
  16. 16. Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: Topheratl Favorite Color: Blue Favorite Movie: Star Wars

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