Our SEO Strategy

Keyword Research Optimize Existing Pages Build Links To Existing Pages Competitive Analysis Optimize Website Structure Create Landing Pages and/or Content Develop Keyword Strategy Measure Results Build Links to New Pages Evaluate & Recalibrate 1. 3. 2. 4. 5. 6. 7. 8. 9. 10. Rinse, Repeat

Generally the Long Tail is: More Profitable Better Converting Has Less Competition The Long Tail Contains More Searches than the Head

Generally the Long Tail is:

More Profitable

Better Converting

Has Less Competition

Examples of Head and Long Tail Keywords Widgets Most Searches and Competition Blue Widgets Navy Blue Widgets Antique Navy Blue Widgets Collectible Antique Navy Blue Widgets Fewer Searches, But Much Less Competition

Long Tail Long Tail Long Tail White Widgets Long Tail Long Tail Long Tail Long Tail Blue Widgets Widgets Long Tail Long Tail Long Tail Long Tail Long Tail Red Widgets

Keyword Map Representation

Long Tail Long Tail Long Tail White Widgets Long Tail Long Tail Long Tail Long Tail Blue Widgets Widgets Long Tail Long Tail Long Tail Long Tail Long Tail Red Widgets

Optimized Landing Page Header and Navigation Pictures, Testimonials Picture Keyword Title Picture Keyword words words words words words words words words words words words words words words words words words words words words words words words words words words words words Keyword words words words words words words words words words words words words words words words Call To Action Keyword Page Title

That Is How You Will Get Top Rankings You Your Competitors