Search Engine Optimization (SEO) is not dead! Google has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward.
Google claims Instant makes the experience more fast, fluid and fun.
Google suggests or predicts what the user might be searching depending on each character the user types in the search query box.
The user can select what he is searching for by using the arrow keys and as the user makes the selection the search results keep on changing accordingly.
What is important to note is the speed with which it all takes place. Its fast and really fast. Google claims it can save 2-5 seconds per search.
Scrolling down may decrease over a period of time as user starts searching for more queries rather than more searches per query.
Google instant has not affected the rankings. The basics of the search are the same. So for whatever terms your site has been ranking it continues to rank for them on those search engine result pages (SERPs).
Find the best phrases that describes your business and products offered. The most searchable key phrase
terms by site visitors.
IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY
Key phrases at the top/beginning of your page. Total phrases contained within the total text and the
closeness between two or more phrases.
META TITLE TAG
Make attractive and easy to understand (65 – 75 characters max.). Use most
important key phrases first. Unique to content of page.
META DESCRIPTION TAGS
Describe the pages in one to two sentences. Include key phrases included in copy
META KEYWORD TAGS
No longer used by any of the major search engines.
Typically KEI is the ratio of the square of the searches upon a particular keyword in a day divided by the number of websites that are listed for that keyword. For example, a keyword that has 100 searches a day and for which Google shows 5000 websites would have a KEI of 2. (100 * 100 / 5000) KEI = P^2 C