Omni Channel Marketing Conference - Russel Zimmerman
The importance of multichannel retailing. Russell Zimmerman Executive Director Australian Retailers Association
Multichannel retailing• What is multichannel retailing?• It’s both simple to define and tough to define.
Multichannel retailing• How consumers are engaging in a multichannel environment• Multichannel is ensuring you are constantly connected
Multichannel retailing• 70% of consumers purchased from an Australian website in December 2012.• Consumers have a large choice of where they will shop in a global economy
Multichannel retailing• Choice for consumers is vital• Seamless experience for consumers online or in-store• Businesses reaching consumers through multiple channels are achieving success
Multichannel retailing• How are retailers effected by multichannel retailing?• In the year up to August 2012 businesses online increased by an average of 5%• Businesses not online declined on average by 4%• 17% of businesses online increased their staff.
Multichannel retailing Brand engagement.• Family and friends are key endorsers of a brand or product
Multichannel retailing The Consumer• Empowered decisions• Engaged• Wants to have a great experience• Use full five senses of multichannel retail• Will consciously make themselves an ambassador of YOUR brand.
Multichannel retailing• The ubiquitous power of multichannel retailing. • Thankyou • Questions • Russell.Zimmerman@retail.org.au • Tel: 1300 368 041 • Mob: 0418 796 805
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