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Omni Channel Marketing Conference - Wout Van Damme
 

Omni Channel Marketing Conference - Wout Van Damme

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    Omni Channel Marketing Conference - Wout Van Damme Omni Channel Marketing Conference - Wout Van Damme Presentation Transcript

    • February 2013OMNI-CHANNEL MARKETING CONFERENCEWout van Damme CEO/Founder
    • Leveraging Data for ROI Media buying
    • Contents  Introduction  Data & RTB  Maximising media buying ROI through Data
    • Funbox overview  Founded in 2004, Privately owned  8 Years experience achieving measurable results  4 Years experience in Automated Media Buying / RTB  A global team of 40 professionals
    • Multi Channel
    • Sales Funnel Campaign Approach
    • Platform Agnostic Media Approach
    • Gradually built capabilities over time
    • Data & RTB
    • Non-RTB vs RTB
    • Every Impression is assessed by alladvertisers and auctioned off
    • The value of an impression
    • Different types of data1st Party Data 3rd Party Data Data from your site  Data from other sites Exclusive  Public FREE  $$
    • Every click on your site is a data pointfor media buying
    • Every click on your site is a data pointfor media buying $
    • What is a data segment Product Category Brand Shopping Cart Conversion
    • The Power of Retargeting RIGHT RIGHT RIGHT AUDIENCE TIME MESSAGE
    • Increasing ROI on data
    • Comprehensive Retargeting
    • Step 1: the base
    • Step 2: Increase Reach
    • Multi Platforms for Increased Reach DSP 1 DSP 2 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I
    • Step 3: Facebook Reach
    • Step 4: Dynamic Creative
    • Dynamic Creative Banners
    • Dynamic Video example
    • Step 5: Cookieless Retargeting
    • Device recognition increases profilerecognition by 40% Tracking by device: 95% recognition Tracking by cookies: 55% recognition
    • Step 6: Mobile Retargeting
    • Step 7: Cross device targeting
    • Holistic campaign approach One customer targeted across multiple devices Unique Cookie Profile
    • Why our clientschoose to work with Funbox
    • Funbox USPs  Leveraging RTB across the sales funnel and across channels  Technology Agnostic  Broadest RTB technology offering in Australia  Performance  Granular human and system optimisation towards campaign goals  Knowledge & Experience  We get the most out of our people and systems to improve campaign results  Brand safety  Proprietary technology to ensure brand safety