ATTRIBUTION
ANALYSIS OF STEP BASED
INTERACTIONS
SUMMARY
Multi-Channel Funnels
- No one thing influences users
- Attribution is important in order to divide dollars spent
...
Attribution - Last Interraction vs. Assist Interractions
Attribution - Last Interraction vs. Assist Interractions
Attribution - Last Interraction vs. Assist Interractions
Attribution - Last Interraction vs. Assist Interractions
Attribution - Last Interraction vs. Assist Interractions
Attribution - Last Interraction vs. Assist Interractions
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Attribution - Last Interraction vs. Assist Interractions

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  • These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.
  • General Overview of how Channels affect the final buying decision.
  • Attribution - Last Interraction vs. Assist Interractions

    1. 1. ATTRIBUTION ANALYSIS OF STEP BASED INTERACTIONS
    2. 2. SUMMARY Multi-Channel Funnels - No one thing influences users - Attribution is important in order to divide dollars spent - Understand the difference between assist and last interaction channels - Consumer behavior suggests LTV is more important than initial conversion

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