Nx Vision App S All You Need To Know

Ultimate TV Applications
October 2009

High Margin Applications Creating a connected World

Secure placeshifting application
1, click on TV app’
2, NXVision service authenticates and shares IP addresses
Ethernet
WiFi
3G
3, device connects to STB and receives TV programme guide
4, select programme and watch, anywhere

Secure sideloading application
1, Mobile client tags a TV programme to be recorded.
2, STB transcodes and records a mobile image file.
Recorded programmes .3pp file
3, on completion of recording file is pushedto mobile
Transferred to mobile over WiFi or 3G
4, the file is able to be watched on the mobile

DTR remote scheduling application
OPEN app’
select programme from EPG
Schedule recording

Business Opportunity
Applications provided as an OAD or factory install with subscription on activation.
Subscription is either per app’ or as a bundle
Placeshifting $ X per month
Sideloading $Yper month
Remote DTR programming $Zper month
Bundle $X+Y+Z- discountper month
Ad’/ promotion presents additional revenue opportunity
Applications can be provided as a promotion on new subscription (6month free)

How much do you need to invest?
an advance license fee to NXVision covering an agreed minimum number of application installs.
representative hardware and support
Middleware support
Qualification
Market launch

What is the NXVision’s business model?
Licensing of applications;
placeshifting,
sideloading
and DVR remote scheduler
Provision of association server software as a service.
Additional revenue generating opportunity are offered on a revenue share basis. These include
ad’ or promotion insertion
collection of viewing stat’s

Summary
Average revenue per Box = $ per month
All boxes can be enabled (HD, DTR, SD).
Factory or OAD install
High Margin > 60%
Additional revenue opportunity
For example 1million application activations,
profit = $ (-) million pm

background

What IPR does NXVision bring?
NXVision background IP covers the area of placeshifting and sideloading
Transcoding
Trans-scaling
Transcrypting
Association server
EPG provision to mobile.
Foreground IP
Industrial Design
Look and feel of programme guide
MIS integration
Inventive steps occurring as a result of development and deployment contracts will be owned by the inventing party, with other party having fair access to IP.

Real-time transcode
Dynamic Placeshift
H.264
QCIF to SD
Transcode to increase compression ratio
Transcale to match mobile screen size
Transrate to provide best quality for available connection bandwidth.
Trans-crypt CA/DRM
Sideload file
3GP, H.264, Flash
.............
Broadcast Television
Standard and High Definition
MPEG 2, MPEG 4, H.264, DiVx ........

NXVision is available as a embedded solution or a Dongle
NXVision software application is
targeted at STB, DVR and BD player products.
Currently supporting ST-Micro, Vixs and NXP chipsets
running on Linux and ST OS.
the most cost efficient way to deploy placeshifting and sideloading.
easily ported to other chipsets.
USB 2.0 compatible dongle device
Provides placeshifting and sideloading solutions for STBs, DVRs and BD player.
Lowest cost
Lowest power
ST7105 based
uPNP and DLNA compatible
63mm
90mm
25mm

Which handsets will the applications be compatible with?
iPhone and iTouch
SYMBIAN
NXVision applications are supported on wireless devices that natively support streaming or allow the download of plug-in streaming app’s. Mobile Phones, PCs, PMPs and games consoles.

Cross platform compatibility
DOCSIS
NXVision applications are compatible with terrestrial, satellite, cable and IPTV
any set top box that has an IP connection
and if it has a USB2.0 there is a dongle adaptor

USE CASE

To who would the operator market the service?

In-Home
Now that they have the family they always wanted, John and Stacey find they can no longer watch what they want on their TV. Their kids (George and Mandy) spend a lot of time on their laptop, but somehow always find time to control the main TV set to show what they want.
Using NXVision technology, John and Stacey can get the main TV set back as the kids would rather use the laptop anyway, and this way they can get access to everything they want.
Peace and quiet descends on the house, for now !

The Commuter
During a 1hr commute into London every morning recently graduated financial advisor Percy has access to, the FT which he buys but doesn’t read, music and now he can watch TV scheduled or recorded on his I-Phone.
His long days and hectic lifestyle means that Percy often doesn’t have time to keep up with all the programmes he records and NXVision not only allows him to catch-up on the train but also watch during stolen moments whilst at his desk. When discussing the last episode of Heroes with his work colleagues he is no longer having the experience ruined by one of then inadvertently telling him the conclusion to the most recent episode.
The £5 per month he pays per month increases the value of his PayTV subscription as now he can watch the programmes that he invariably missed and he now more likely to maintain his subscription.
Percy’s partner Justine has recently downloaded another client for her Prada phone (LG Viewty) which she watches between clients at the Beauty salon where she works.

The Road Warrior
Douglas the mid forties VP of Global Sales loves his gadgets he has frequent trips away from home on business, as much to escape the wife (Susan) as make sales.
During these trips Doug likes to retire to his hotel room and watch (on his 19” Apple Power Book) the programmes that he has chosen without Susan’ s constant interruptions.
Additional £5 subscription and the inserted ad’s are a small price to pay.
Internet access costs but the Company pays.

The Student
Craig is finding it difficult enough being away from home at College without having access to all the TV channels he has at home, especially when he is supposed to be studying!
Thankfully dad has paid for NXVision and internet connection in the halls of residence is free.
Accessing with friends on Craig’s mobile uses the bundled data package for between 10-20 hours of TV per month, so he can keep up with the latest Skins episode with his mates down the pub.

Sports fan
Kevin a lifelong and very loyal football supporter, although he never goes near the stadium.
He fights his corner for his team every match day in the office and therefore need access to not only his clubs football matches but also their opponents.
He is more than happy to play back his teams most triumphant moments and their opponents most humiliating defeats from the recoding on his STB at home and display the footage on his phone.
The price of this enjoyment doesn’t come into it.

Frequently asked Questions

Do content rights need to be obtained to allow consumers to view paid for content on a mobile phone?
Yes, content rights are required in order to sideload and/or placeshift paid content to be to mobile.
DRM (OMA, Windows, Apple) protects placeshifted and sideloaded content
Symbian, Window’s mobile and Android handsets
In the specific case of the iPhone that does not support OMA, native AES encryption is supported.
VOD and PPV content can easily and securely be side-loaded or placeshifted to mobile device using NXVision applications.
Content owner/provider will have opportunity to increase revenue.
In the event that a PPV event is restricted either temporally or geographically, NXVision applications support such restrictions.

Do content rights need to be obtained to allow consumers to view Free To Air content on a mobile phone?
Simple answer is ‘No’
If there is no content protection on the received broadcast then
peer to peer uni-cast of an unencrypted stream should be acceptable
However, the NXVision applications can supply the FTA content to handset/PC with or without DRM.
The NXVision applications can ensure that the user is within the correct geography to watch, and block if required

Is there a requirement to pay for any software and developer licenses?
Operator may have pre-standing agreements on codec licensing.
The manufacturer will be required to pay codec licenses for
MPEG 2 decoder
H.264 video encoder
AC3 audio decoder
AAC audio encoder
DRM Licenses
No developers licenses will be required

What do hosted and managed service look like?
NXVision would provide server hardware in both cases, to avoid compatibility issues.
either managed or hosted model works equally well for NXVision.
Hosted by operator:-
Software support
Maintenance
System Development (additional ARPU generation)
Managed
Server data centre costs
Software support
Maintenance
System Development (additional ARPU generation)

What are the dependencies
A STB would require a data connection, USB2.0 or Ethernet to run the applications
Customer requires
broadband access
a phone with media streaming capability
or a PC/laptop
Operator requires
To agree specification,
Provide product design brief
Show volume case
List required compliant handsets and mobile devices.
Specify CA/DRM requirements

Are there any known commercial risks and how can they be mitigated?
No venture is without risk, however NXV provides a seamless low capital investment route to a mobile video solution.
No infrastructure costs mitigate any ramp up delay
Peer to peer nature of solution mitigates any scale-ability issue as experienced by centralised video distribution.
End to end content security.
sideloading allows temporal broadcasting concerns to be addressed.

How will the customer install and set-up the service (Plug & Play)?
NXVISION applications are available to customers
Pre-installed in and enabled in STB
as an pre-install that is activated
As an over the air install
As a separate dongle
Out of Box Experience
Easy customer installation,
one Ethernet connection
Apply power
SMS initialisation to enable handset
Enjoy

How will software on the handset and dongle get upgraded?
NXVision application uses mobile browser and media player.(in most cases)
Access is via a URL or widget.
STB software can be upgraded over the air/net.
The Association Server offers an alternative mechanism as it will maintain a log of the latest software, and compare with the installed version.
The user can be prompted to upgrade if required.
The dongle software can be upgraded via the Association Server.

Which audio and video codec's does the NXVision system support?
The NXVision system supports
Input video – MPEG2 / H.264
Input audio – AAC / MPEG / AC3
The NXVision system outputs as H.264 / AAC.

How can the quality of the audio and video be optimised?
The NXVision system is fully dynamic and uses a number of QoS measurements to adjust the audio and video bit rates based on the network performance.
The NXVision system also uses information relating to the actual handset being used, and the network (3G, WiFi etc) to set up the dynamic system.

Nx Vision App S All You Need To Know

by TonyCombe

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