Ethical consumerism is the intentional purchase of products and services that do not exploit humans, and do minimal harm to animals and the natural environment. Ethical consumerism is practiced through 'positive buying' of ethical products and the 'moral boycott‘ of non-ethical products and companies. As sourced, and adapted, from Wikipedia . http://en.wikipedia.org/wiki/Ethical_consumerism
A fairer trade? Fair Trade products guarantee that the producer is paid a price that covers their cost of production .
On top of this a 10% social premium is paid- this is invested in