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Social Influencers by Ton van 't Noordende @MediaPartners Group Seminar 2013 - EYE Film Instituut Amsterdam
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Social Influencers by Ton van 't Noordende @MediaPartners Group Seminar 2013 - EYE Film Instituut Amsterdam

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the future of independent media & the rise of the social influencer. …

the future of independent media & the rise of the social influencer.

advertizing + content = convertizing

Published in Technology
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Transcript

  • 1. #mpg13noordende
  • 2. oranje.
  • 3. Bron: twitter.com
  • 4. Bron: verserclame.nl
  • 5. ton van ‘t noordende
  • 6. ==
  • 7. Connecting leading brands with influential people.
  • 8. why?how?past / present / future
  • 9. why?
  • 10. social media. aanjager.
  • 11. Bron: my friends @ SNTMNT - sntmnt.com
  • 12. twitter.tv ratings.Bron:The Nielsen Company 20.03.2013
  • 13. Bron:“Tweets for sales: Gaming” study, Deloitte LLP, UK, 2013
  • 14. how?
  • 15. RElevantieRELEVANTIEBEREIKIMPACTCONTEXTTIJDthe magic ingredients
  • 16. relevantie.
  • 17. bereik
  • 18. impact
  • 19. context
  • 20. past
  • 21. 3
  • 22. present
  • 23. “92% vertrouwt Friends & Family”Bron:The Nielsen Global Trust in Advertising Survey, april 2012
  • 24. OWNEDPAIDEARNED
  • 25. Van gelikt & geregiseerd naar..
  • 26. future
  • 27. “Slechts 10% vertrouwt Friends & Family”
  • 28. the next disrupters have yetto be decided.
  • 29. big data.
  • 30. predictive analytics.
  • 31. noordende