Starbucks coffee company
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Starbucks coffee company

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Starbucks coffee company Starbucks coffee company Presentation Transcript

  • Starbucks Coffee Company PRESENTED BY:- Sahil Makkar Tonmoy Chetia
  • Starbucks Coffee Company INTRODUCTION
    • Leading retailer of Specialty Coffee.
    • Established in 1971 at Seattle, Washington.
    • Famous for its quality fresh-roasted coffee beans.
    • Over 9000 stores Worldwide.
    • Product line includes: Beverages
    Pastries Whole coffee beans Coffee related hardware Merchandise (Mug, CDs)
  • Corporate Values & Business Principles
    • Building a company with soul
    • Opposing Franchising because of Quality Control & Culture
    • Only selling coffee beans without artificial flavors
    • Satisfy customers by all means
  • Starbuck’s retail strategies
    • Location Strategy
    • Product Strategy
    • Distribution Strategy
    • Communication Strategy
  • Factors to develop a new retail chain
      SWOT Analysis
    • STRENGTH
    • Product Diversification
    Customer base loyalty Strong financial foundation Good relationship with suppliers
    • WEAKNESSES
      Increasing number of competitors
    Product pricing (expensive) Lack of internal focus (too much focus on expansion)
    • OPPORTUNITIES
    New distribution channels (delivery) Brand extension Emerging international markets
    • THREATS
    Competition (restaurants,supermarkets, coffee shops) Cultural and Political issues in foreign countries Consumer trends toward more healthy ways and away from caffeine
  • Drivers for success
    • It is first to introduce Italian coffee house with premium coffee to the American market.
    • Organic growth
    • Partnership
  • Key drivers to Future Growth
    • Expanding core retail opportunity worldwide
    • Continued to innovate
    • Expanded customer base
    • Leveraged starbucks brand in other products and channels.
  • THANK YOU