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Starbucks coffee company

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Transcript

  • 1. Starbucks Coffee Company PRESENTED BY:- Sahil Makkar Tonmoy Chetia
  • 2. Starbucks Coffee Company INTRODUCTION
    • Leading retailer of Specialty Coffee.
    • 3. Established in 1971 at Seattle, Washington.
    • 4. Famous for its quality fresh-roasted coffee beans.
    • 5. Over 9000 stores Worldwide.
    • 6. Product line includes: Beverages
    Pastries Whole coffee beans Coffee related hardware Merchandise (Mug, CDs)
  • 7. Corporate Values & Business Principles
    • Building a company with soul
    • 8. Opposing Franchising because of Quality Control & Culture
    • 9. Only selling coffee beans without artificial flavors
    • 10. Satisfy customers by all means
  • 11. Starbuck’s retail strategies
    • Location Strategy
    • 12. Product Strategy
    • 13. Distribution Strategy
    • 14. Communication Strategy
  • 15. Factors to develop a new retail chain
      SWOT Analysis
    • STRENGTH
    • 16. Product Diversification
    Customer base loyalty Strong financial foundation Good relationship with suppliers
  • 17.
    • WEAKNESSES
      Increasing number of competitors
    Product pricing (expensive) Lack of internal focus (too much focus on expansion)
    • OPPORTUNITIES
    New distribution channels (delivery) Brand extension Emerging international markets
    • THREATS
    Competition (restaurants,supermarkets, coffee shops) Cultural and Political issues in foreign countries Consumer trends toward more healthy ways and away from caffeine
  • 18. Drivers for success
    • It is first to introduce Italian coffee house with premium coffee to the American market.
    • Organic growth
    • Partnership
  • 19. Key drivers to Future Growth
    • Expanding core retail opportunity worldwide
    • Continued to innovate
    • Expanded customer base
    • Leveraged starbucks brand in other products and channels.
  • 20. THANK YOU

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