embedded ethnography:
from trenches to understanding
human-centered design lifecycle
Analyze

Design

Evaluate

Deliver

1

2

3

4

Ongoing user, stakeholder, SME and enginee...
ethnography
the study and
systematic recording of
human races and cultures

tonia m. bartz | embedded ethnography
purpose
desire to connect

design with purpose

tonia m. bartz | embedded ethnography
preparations
training + supplies
reading + research

tonia m. bartz | embedded ethnography
environment
embedded with Marines
experienced two different
environments

tonia m. bartz | embedded ethnography
culture
acceptance + approval
teams, not individuals

tonia m. bartz | embedded ethnography
human-centered design
observation
direct interactions

tonia m. bartz | embedded ethnography
takeaways
learn more than expected
capabilities based on
cultures

tonia m. bartz | embedded ethnography
contact
Tonia M. Bartz
Senior Designer – Human Sciences

480.441.5437
tonia.bartz@gdc4s.com

tonia m. bartz | embedded eth...
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Embedded Ethnography

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How ethnography and contextual inquiry can impact design and development.

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Embedded Ethnography

  1. 1. embedded ethnography: from trenches to understanding
  2. 2. human-centered design lifecycle Analyze Design Evaluate Deliver 1 2 3 4 Ongoing user, stakeholder, SME and engineering collaboration tonia m. bartz | embedded ethnography Repeat
  3. 3. ethnography the study and systematic recording of human races and cultures tonia m. bartz | embedded ethnography
  4. 4. purpose desire to connect design with purpose tonia m. bartz | embedded ethnography
  5. 5. preparations training + supplies reading + research tonia m. bartz | embedded ethnography
  6. 6. environment embedded with Marines experienced two different environments tonia m. bartz | embedded ethnography
  7. 7. culture acceptance + approval teams, not individuals tonia m. bartz | embedded ethnography
  8. 8. human-centered design observation direct interactions tonia m. bartz | embedded ethnography
  9. 9. takeaways learn more than expected capabilities based on cultures tonia m. bartz | embedded ethnography
  10. 10. contact Tonia M. Bartz Senior Designer – Human Sciences 480.441.5437 tonia.bartz@gdc4s.com tonia m. bartz | embedded ethnography

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