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Introduction
Examples
Advantages
Trend
Future
What is e-book
????
It is a text- and image-based publication in
digital form produced on, published by,
and readable on computers or other digital
devices.
It also can be called as electronic
book, eBook or digital book.
Becomes more
popular
????
We love it
!!!
YES !!
Why??
Why??
Daniel,
20 years old,
studying in UC,
has never used e-book.
Example one:
I bought and borrowed
many books because I have
lots of assignments to do!
Example two:
Steven,
35 years old,
has a daughter
I am so busy that cannot
usually buy books. But
still have to read stories
for my daughter
everyday.
Example three:
Betsy,
28 years old,
a very busy woman.
I am very busy, but stilllike to do some readingsduring the break.
Therefore…
Portability - an e-book
collection takes up little
room or weight.
Save money - over 2
million free books
available for download as
of August 2009.
Availability – very
simple and easy to
download, do not
need to go to a
bookshop or library
during limited hours,
or wait for a delivery.
What is the trend
of e-book
????
Revenues derived from the sale of content to e-book
devices will grow rapidly.
Segmentation by Genre.
The e-book becomes more and more popular in
recent years.
The number of people that using e-book is
increasing because of the new technology – e-
reader. E.g. Sony Reader, Kindle, iPhone, etc.
The future???
According to the first diagram above, the
number of users will continue increasing.
However, it does not mean that the e-book will
completely replace the normal book.

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The e-book - xiaotong cheng - t5