CHANCESCreativity, choices, co-creation andagency in complex media projects.Digital interventions Symposium RMIT - IN3 – UOC7thJune, 2013
Main objective:Research on how technologies are facilitatingcreative choice during the different stages of amedia project through co-creation processes.
Co-creationChoiceDifferent strategies to provide audienceswith tools to engage in decision-makingprocesses to actually shape specificoutcomes of a creative experienceAgreement between a projectpromoter and a collectivity ofengaged users, willing tocontribute to significant partsof the project, in a workflowdefined in terms oftransparency and mutualrecognition (Deuze, 2008;Banks and Potts, 2010)Participation of consumersalong with producers in thecreation of value in themarketplace (Zwass, 2010).
Key areas of innovation:ProductionUser experienceProductdesign processes,conceptualization ofcontent, formats,interaction,configuration, usercapabilities and userinterfaces…(NESTAs Hidden Innovation Report, 2008).
Co-creation strategies that facilitate choiceAcross different stages (design, development, object experience,further creations)Among differentagents:industries,individualcreators/promoters,communities
(1) research on co-creation and optional thinking increative projects(2) deployment of a co-creation methodology whichwill allow for efficient processes of design anddevelopment to establish a profitable, solid andtrustful co-creation relationship(3) development of a support platform aimed at bothcreators and industries, where multiple co-creationworkflows would take place.
Academic and professional expertise:- Learning technologies into design and storytellinguser experiences.- Creativity and innovation in cultural production.- Participatory projects in the creative industries.- Interactive storytelling.- Crossmedia experience design.- Remix and DIY cultures.