Your SlideShare is downloading. ×
CHANCES RMIT presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

CHANCES RMIT presentation

54
views

Published on

Overview of the CHANCES project proposal on co-creation in user-oriented complex media projects

Overview of the CHANCES project proposal on co-creation in user-oriented complex media projects

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
54
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CHANCESCreativity, choices, co-creation andagency in complex media projects.Digital interventions Symposium RMIT - IN3 – UOC7thJune, 2013
  • 2. Main objective:Research on how technologies are facilitatingcreative choice during the different stages of amedia project through co-creation processes.
  • 3. Co-creationChoiceDifferent strategies to provide audienceswith tools to engage in decision-makingprocesses to actually shape specificoutcomes of a creative experienceAgreement between a projectpromoter and a collectivity ofengaged users, willing tocontribute to significant partsof the project, in a workflowdefined in terms oftransparency and mutualrecognition (Deuze, 2008;Banks and Potts, 2010)Participation of consumersalong with producers in thecreation of value in themarketplace (Zwass, 2010).
  • 4. Key areas of innovation:ProductionUser experienceProductdesign processes,conceptualization ofcontent, formats,interaction,configuration, usercapabilities and userinterfaces…(NESTAs Hidden Innovation Report, 2008).
  • 5. Co-creation strategies that facilitate choiceAcross different stages (design, development, object experience,further creations)Among differentagents:industries,individualcreators/promoters,communities
  • 6. (1) research on co-creation and optional thinking increative projects(2) deployment of a co-creation methodology whichwill allow for efficient processes of design anddevelopment to establish a profitable, solid andtrustful co-creation relationship(3) development of a support platform aimed at bothcreators and industries, where multiple co-creationworkflows would take place.
  • 7. Academic and professional expertise:- Learning technologies into design and storytellinguser experiences.- Creativity and innovation in cultural production.- Participatory projects in the creative industries.- Interactive storytelling.- Crossmedia experience design.- Remix and DIY cultures.