Co-creating ME New model for creation of loyalty, innovation and trusting realationshis

CRM & SALES NEEDS Thin interface

Relevance = generosity x 1/2 2 -Tash Whitmey, EHS Brann Meaningful relationship vs. €

Meaning of high relevancy Relevancy Relationship PUSH PULL

Meaning of high relevancy Relevancy Relationship Hard Sell Service experience

Meaning of high relevancy Relevancy Relationship COMMODITY SOLUTION to customers need

Behaviour drivers PULL Business drivers PUSH Company Customer ?

Behaviour drivers PULL Business drivers PUSH Company Customer Co-creation Self expression Influence Feedback Collaboration

Interaction platforms: Masscustomisation Social media Open innovation Reviews Behaviour drivers PULL Co-creation Self expression Business drivers PUSH Brand Data CRM Inventory Channels Organisation Identity/personality Needs Roles in life Intentions Self expression Drivers Company Customer Collaboration

Behaviour drivers PULL Co-creation Self expression Business drivers PUSH Brand Data CRM Inventory Channels Organisation Identity/personality Needs Roles in life Intentions Self expression Drivers Company Customer Collaboration In order to improve relationship: Data must be quantifiable and personal It must reflect the customer and continue learning It must offer value as it is It must result improvement in customer experience It must complement the company’s capabilities It must enhance the companys innovation It must be a dialogue AND IT CREATES A RELATIONSHIP in which the currency is EXCHANGE - NOT MONEY

How do you make it work?

VALUE FUN PERSONALity ENGAGING = Enable co-creation of ME LEARNING COLLABORATION

Current co-creation business A lot of offering at single purchase level and in differentiating a single brand from others Very litle cases in creating and developing realationship via co-creation other than virtual games in which the approach has become a business imperative driving growth The combination for tomorrow is create fun and exiting relationship in which the company and the customer learn from each others and co-create value together. Co-create ME

A lot of offering at single purchase level and in differentiating a single brand from others

Very litle cases in creating and developing realationship via co-creation other than virtual games in which the approach has become a business imperative driving growth

The combination for tomorrow is create fun and exiting relationship in which the company and the customer learn from each others and co-create value together. Co-create ME

Interested in co-creating the future together? Please contact: Toni Keskinen [email_address] Twitter: Toni_Keskinen http://www.linkedin.com/in/tonikeskinen